ADFOLKS. Data Management Platform and Services

Transcription

1 ADFOLKS Data Management Platform and Services

2 Behaviorally targeted advertising is 27 times as effective as non-targeted advertising. ~ The Network Advertising Initiative The Value of Behavioral Targeting, Howard Beales

3 QUESTIONS TO ASK YOURSELF Which campaigns are working across various channels? Which audiences am I reaching and where? Which changes will make my campaigns more effective?

4 What is a data management platform (DMP)? Leverage First- and third-party data Glean Insights to perfect audience segmentation Gain Visibility into cross-platform analytics and metrics Analyze Large datasets to make better media buying decisions

5 Enterprise-class DMP can scale to billions of data points. ~ Data Management Platforms Demystified, BlueKai

6 What a DMP can do for you Prospecting Seamlessly integrate with thirdparty audience data source to acquire anonymous data to achieve higher precision. Audience Intelligence Contrast your site s audience against third-party data sources to learn more about specific audience attributes to target more likely customers. r p s a b Retargeting Easily implement customized retargeting campaigns based on specific activities and behaviors taken on or offline. Site Optimization Use first- or third-party data to determine customized content for different customers when they come to your site. Better ROI Use centralized media performance analytics to determine which audience performed and where to double down. 6

7 DMP IMPLEMENTATION 25% 50% 75% 100 % DATA COLLECTION BUCKET USER ACTIONS STRUCTURE YOUR DATA CLASSIFY YOUR RAW DATA 7

8 Leaders offer full-stack best-of-breed integrations. ~ The Forrester Wave : Data Management Platforms, Q Forrester Research

9 WHAT AN ADVANCED DMP OFFERS TAG MANAGEMENT AUDIENCE SEGMENTATION MEDIA INTEGRATION CAMPAIGN ANALYTICS AUDIENCE ANALYTICS 9

10 THE DMP DASHBOARD DMP Checklist Many companies offer dashboards of standalone features they claim are DMPs. Simple tools like this are not DMPs. A full-featured DMP offers all of the features on the right. TAG MANAGEMENT Universal container tag Ability to ingest 1 st -party data Taxonomy tools to organize user data Universal ID synching AUDIENCE MGMT. On-demand 3 rd -party data User interface for audience management Searchable data taxonomy Pre-integrated with major platforms Custom audience segmentation MARKETING ANALYTICS Campaign data ingestions Scalable data storage and processing Robust interactive dashboarding Exportable reporting User interface for visualization and reporting Lookalike modeling and discovery reports

11 WHO WE ARE OUR VISION Infused with a startup mentality, we are passionate about the ways that data has come to touch and reflect nearly every aspect of human life. This passion animates every solution we provide to each and every client 11

12 Meet our team

13 Our CO-founder Arun Mohan Entrepreneurial-, solutions-, and processoriented Technical Evangelist Extensive experience and expertise in designing, architecting, and building technology systems that deliver tangible results to clients Multiple roles over 13 years with Red Hat, HP, and IBM

14 Our co-founder and chief data scientist Deepak G. Krishnan Extensive experience in machine learning and data engineering Speaker at Global Big Data Conference, Washington, D.C., November 2012 Speaker at MongoDB World Conference, New York, NY, June 2015 Speaker at FifthElephant Data Conference, Bangalore, India, July

15 Data science team Sandeep Unni Architect Experience with large-scale advertising platforms, client side advertising sdk, and analytics engine. Expertise in Hadoop, Hbase, Cassandra, Web scraping, Crawlers, Flume, MySQL, Riak, Neo4j, DynamoDB, and MongoDB. Nidhin Thomas Data Engineer Expertise in big data, machine learning, and distributed computing. Design and Implement Big Data and NLP applications using machine learning or other techniques over distributed clusters. Rahul Raj Cloud Infrastructure Engineer Industrial experience in designing and implementing highly available and scalable public and private cloud in various platforms, including Openstack, Cloudstack, Amazon Web Service and VMware. 15

16 Thank you.