D A T A D R I V E N. Business. Blahut Boglárka

Transcription

1 D A T A D R I V E N Business Blahut Boglárka

2 Our 3 Digital Beliefs Still Hold True 1. Interactions between people, places and things creates value 2. Platforms & Eco-systems are the new plane of competition 3. Data is the foundation of Digital Business

3 We Are Entering Another Shift In Focus Information is replacing technology as the central and most critical asset to be managed by organisations. As a result, Business leaders must shift to using the value of information as a basis for new planning and funding models. Source: Doug Laney : Gartner

4 Data Has Huge Emergent Potential It is often said that Data is the new oil, but is it really? Data makes more data Data can be consumed at the same time by many things Its value increases in combination

5 And most of us don t understand its value 84 % of S&P 500 s market value is intangible assets Less than 5 % of organizations know the value of their data Source: Ocean Tomo LLC, 2015 Intangible Asset Market Value Study; The Wall Street Journal

6 Brand Value vs Data Value Coca-Cola s brand value: $58.5 Bn (+4% YoY) Revenues $21.9 Bn Ad Spend $4 Bn Source : Forbes

7 Some are born data driven We must move beyond HAVING data to BEING data driven

8 Characteristics of a Data Driven Business Data has economic value Drive data value across connected ecosystems People and machines in partnership Learns and improves - continuously Uses data to create new business models

9 Introducing a Beaconised a Airport Improving the Passenger Experience Measuring foot-fall analysis, linger time and interest Context aware offers and day of travel communication channel

10 Predictive Based Maintenance Digital customer service and workforce solutions, which offer better service levels and staff experience Reduced employee absence by 55%

11 There are only 2 things you do with data Do things better Decide things better MANAGE ACQUIRE APPLY

12 MANAGE ACQUIRE APPLY USE KEEP CAPTURE This is where most business are today Focus is upon Big Data / Data Lakes & Single View of customer Lots of Capture & Keep but limited Use Data Driven Business is more than Big Data

13 MANAGE ACQUIRE APPLY USE KEEP CAPTURE SHARE BUY OWN Majority of Businesses use only Owned data Combining 1 st party data with 3rd party data, to create new products and services and experiences

14 Oracle Data Cloud Use Data-as-a-Service To Inform & Measure Business Decisions

15 MANAGE ACQUIRE APPLY USE KEEP SHARE BUY APPS ALGORITHMS CAPTURE OWN ANALYTICS

16 Oracle Adaptive Intelligence An Application-First and Blended Approach Oracle is building applications not a platform that integrate with your existing technology for maximum TTV. These Apps exploit data from Oracle s Data Cloud [5B+ consumer and business profiles and cloud infrastructure. Taking the best of machine learning, human and rules- based controls.

17 Traditionally, most systems stop after discovering insight. In a digital business insight powers the ability to take actions based on data, organizations can also consider how to identify the next best actions, make recommendations, suggest risk mitigation, and even suggest that no actions be taken. Data The Foundation Of Real-Time Digital Business By R "Ray" Wang, Gartner, May 2016

18 Better Outcomes

19 Smart People & Machines In Partnership Smart People who Advise Smart Machines that Automate Smart Businesses that Anticipate

20 Where Is Your Business on This Continuum? A business that has data A business driven by data A business that Anticipates

21 Using data-driven insight to connect the world s industrial assets...to ingest machine-grade data at scale, analyze it and act upon it to deliver optimized outcomes. Cloud PaaS and Cloud ERP

22 Creativity & Innovation Agile Development & Deployment Value of a Platform Approach? Scale Out With Speed and Ease Leverage Existing Investments Governance & Security Reuseability, Extensibility & Flexibility GE are digitally transforming by building out a platform (Predix). This is partially built on Oracle Platform and is central to GE transformation.

23 So how do I do this?

24 Augmenting your Platform with New Capabilities

25 Oracle Cloud An integrated platform that provides unprecedented ability to take meaningful steps toward genuine business transformation in a Data Driven World

26 Oracle SaaS Supply Chain ERP/EPM Modern HR Marketing Sales Service Best-in-class modern cloud apps for modern business demands Complete suite spanning every business category Adaptive Intelligence Applications (Machine Learning)

27 Oracle PaaS Data Management Application Development Enterprise Integration Data Integration Business Analytics Security Content Big Data Management Broadest offering across all major categories Chatbot capabilities in Mobile Cloud Service Same capabilities in cloud as on premises Automation through cloud tooling; focus on outcomes vs. administration

28 Oracle IaaS Networking Compute Storage Best-in-class storage, networking, and elastic compute services Broad range of Compute offerings to handle diverse use-cases Secure, reliable, with industry-leading scale

29 Oracle Cloud Best-in-class SaaS apps Broadest set of integrated PaaS categories Seamless integration across IaaS, PaaS and SaaS All workloads, portability across public and private clouds Choice of cloud deployment, public or onpremises Start where you want

30 Mapping a New Data Agenda Today s leading enterprises don t have data They are driven by data To get ahead of that curve, we must all: Re-understand what our data means to us. Re-appraise how we can acquire data to revitalise our strategy and operations. Model how to 'apply' data more effectively. Constantly look to augment our cloud capabilities as we build out our digital platform.

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