INFORMATION ON DEMAND CONFERENCE January 2008 (Thursday) 9:00am 5:00pm Marriott Hotel, Grand Ballroom level 3 AGENDA. Time Topic Speaker

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1 AGENDA 9:00 a.m. 9:05 a.m. Welcome Address Neeraj Shaabi Country Manager, Software Group IBM Singapore 9:05 a.m. 9:55 a.m. Keynote: Fast Track Business Innovation with Information on Demand At this session, learn about what is driving the convergence of information management, the proof points, opportunities, and the future trends and how organisations can fast track innovation by taking advantage of IBM Information On Demand strategy and best practices. 9:55 a.m. 10:00 a.m. Recognition award ceremony 10:00 a.m. 10:30 a.m. Transforming HDB Brand Offices Operations Jee Mun Wai Head (Customer Services, Systems Unit) Housing & Development Board 10:30 a.m. 10:45 a.m. Coffee/ tea break

2 10:45 a.m. 11:20 a.m. Information Solutions: Turning Information into a Strategic Asset Are you struggling with improving customer care, fighting threat and fraud, managing risk and compliance initiatives, or optimizing products and services? In today's changing business environment, most organisations find their data fragmented across applications. IBM Information Platform & Solutions is delivering market-leading solutions to our customers, allowing them to effectively use their information assets to achieve new levels of business innovation. Join Tim Paydos, Director of Information Solutions Marketing, to learn how IBM is working with customers around the world to gain control of their information and truly turn it into a strategic asset. Best Practices- Strategy & Implementation of Information Lifecycle Management No company can afford to make all information available forever. Providing transparency long enough but not too long is a key to compliance and cost control. Information is exploding and customers need to manage all of the information holistically -- both structured and unstructured. Information Lifecycle Management is about the policies, processes, practices, and tools used to align the business value of information with the most cost effective IT infrastructure from the time information is conceived through its final disposition. Real Time Information On Demand Paula Fricker Product Marketing Manager, Metadata and FastTrack for Information Server Platform, Information Management Software IBM Corporation Vinod Nair Program Manager Server, Storage & Data Services IBM Global Technology Services - Asia Pacific Kok Kum Yeong Technical Lead - IBM Datamirror Software IBM Software Group, Asia Pacific

3 Best Practices - Enterprise Data Management 11:20 a.m. 11:55 a.m. How Intelligent is your Customer- Focused Enterprise? Leading organisations are transforming their processes across the value chain to better address customer needs and drive profitability through a more-effective use of information across all levels and touch-points. Operational intelligence brings together the business performance management framework, tools and technology, service oriented architecture, and advanced analytics to operationalise the customer focused enterprise (CFE). Cognos will share with you what it means to operationalise the CFE and how to deliver operational intelligence to where it matters most. Information-On-Demand drives Business Value when Enterprise Data is available wherever it is, to the right people at the right time at the lowest possible cost. However, Enterprises are faced with challenges to this goal: Managing Runaway data growth in your Core applications like CRM, ERP resulting in: Longer downtime during upgrades and disaster recovery Poor SLAs Unpredictable costs Critical Data In Offline Media Retaining critical business data when retiring obsolete and duplicate applications (merger/acquisition) Longer time-to-market for new applications due to speed and quality of creating right size application test data Risks Of Enterprise Data landing in the wrong hands with lax control over copies of critical data in multiple nonproduction environment with potential of undermining brand equity and financial losses Optim s Best Practices for Enterprise Data Management will enable Enterprises manage their critical data in alignment with their business objectives thus meeting SLAs, mitigating risks to business continuity and regulatory compliance while optimizing IT asset allocation through its data archiving/data retention, test data management/data privacy and legacy application archiving/decommissioning capabilities. Optimizing Storage Efficiency with Information Lifecycle Management Solutions Information lifecycle management (ILM) is a process for managing information through its lifecycle, from conception until disposal, in a manner that optimizes storage and access at the lowest cost. The most efficient ILM strategy for a business manages information according to its value. IBM's experience with the broad range of ILM technologies, its relationships with leading ISVs, and its broad portfolio of offerings and solutions including offerings in IBM System Storage disk and tape systems, IBM System Storage software, and IBM DB2 content management software can help your business select the best solutions to manage your information throughout its lifecycle. Ku Chih Feng Presales Director, Cognos Asia Tan Ser Yean Regional Sales Manager, Data Servers and Business Intelligence Roger Lim Consulting Specialist - IBM Information Management Tan Tee Soong IT Specialist, Storage Systems Group IBM ASEAN

4 Best Practices: Unleash the Power of Your Information 11:55 a.m. 12:30 p.m. Content-Based Business Transformation Enterprise Content Management (ECM) is a competitive reality necessary in order to deliver critical business information in today's "on demand" environment. With IBM ECM software, which now includes the FileNet portfolio of products and making IBM the market leader in ECM, you can now improve your workforce effectiveness by managing all types of content - images, documents, , web content, records and multimedia. IBM ECM enables you to deliver the right content to the right person at the right time so you can make better decisions, faster. It also allows you to leverage your current investments as you build and invest in your vision of ECM for your organisation's future. Join us as we explore how to manage content and business processes to transform your business with improved productivity and streamlined compliance. Is your Enterprise facing: Runaway data growth in your Core applications like ERP? Poor application portfolio management with existing applications obsolete and duplicated? Long time to market for new application rollout due to quality of application testing? Unacceptable downtime with poor RPO/RTO during disaster recovery, upgrades and migrations? Do you know that all these are root causes of misalignment between your IT strategy and Business objectives resulting from POOR application performance, storage and other IT Infrastructure utilization, costs management and risks in Business Continuity and Regulatory Compliance? Optim s Best Practices for Enterprise Data Management will enable IT organisations to fulfill its charter to ensure that Enterprise Data is always available, secured and audit-ready for the length of its useful life while at the same time simplify and optimize existing IT Infrastructure. This will allow vital enterprise data assets to support its business objectives through its data archiving/data retention, test data management/data privacy and legacy application archiving/decommissioning capabilities. Best Practices: Data Compliance and Governance Strategy Data governance is a critical element in information on demand. This session provides an overview of best practices through examples and the works of IBM Governance Board. Nilesh Trivedi Senior Consultant, Enterprise Content Management Dr Hwang Kuo-Wei Program Director Information Integration Solutions and Enablement, IBM Information Management IBM Software Group, IBM Corporation Steven Adler Program Director, IBM Data Governance Solutions IBM Corp 12:30 p.m. 1:30 p.m. Lunch break

5 Technical Track Technical Overview 1:30 p.m. 1:45 p.m. Welcome Address Introduction on workshop: Experience the Power of IOD solutions with Demos 1:45 p.m. 2:00 p.m. 2:00 p.m. 2:35 p.m. 2:35 p.m. 3:10 p.m. When it comes to capitalising on your information assets to improve business flexibility and responsiveness, Information On Demand delivers the power of integrated information, realtime access, insightful analysis and seamless sharing of diverse and dispersed information for today's on demand business. This briefing provides an in-depth look at how Information On Demand and Information Management portfolio of leading solutions can help you meet your information needs. You will gain more insight into IBM's solutions for information integration, enterprise content management, and data servers. Learn about IBM capabilities and see competitive comparisons to Oracle and Microsoft. Live demonstrations built around real Management software. Information Server Part 1 Demo: Federation Server WebSphere Information Services Director Information Server Part 2 Demo: Dynamic Warehousing Solutions WebSphere DataStage, DB2 Data Warehouse Edition & Alphablox Keith Carlsen Manager, SWG Competitive Project Office IBM Software Competitive Technology Laboratory Brian Haan Software Architect Information Server IBM Competitive Technology Laboratory 3:10 p.m. 3:25 p.m. Coffee/ tea break 3:25 p.m. 4:15 p.m. 4:15 p.m. 5:05 p.m. Enterprise Content Management Demo: FileNet P8 Content Management, FileNet P8 Business Process DB2 9 XML & Autonomic Enhancements Demo: DB2 9 purexml and Development Center Keith Carlsen and Brian Haan 5:00 p.m. End