Digital Asset Management CREATE & MANAGE BRAND CONTENT

Transcription

1 Digital Asset Management CREATE & MANAGE BRAND CONTENT

2 Why Do You Need a DAM? Due to the proliferation of digital channels, customers have higher expectations from brands than ever before. Successful marketers must ensure every customer touchpoint delivers rich, engaging, and interactive experiences. Digital Asset Management (DAM) solutions can help. With DAM, enterprises gain the unique ability to manage and execute the full content lifecycle from creation to distribution across all channels on a single platform. Aprimo DAM is more than just a place to store assets. It enables marketers, creatives, agencies, ecommerce, customer experience, and other teams to collaborate on the creation and approval of content to drive engaging brand experiences. Unlike other solutions, Aprimo DAM is designed to enable organizations to better manage content complexity, increase velocity, and improve speed to market. Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need. Amber Penland, System Administrator, Meyer Corp. 2

3 Single Version of Truth Filter, Search and Discover Assets Easily allow business users to find and share content. Any Asset Type Manage all content types, including text, image, and video. Open Content Repository Enable global marketing, commerce, and sales easy access to on-brand content. Localize Content Manage global and local versions of assets. Secure, Role-Based Access Give agencies and channel partners easy access to content. FEATURES Asset upload and versioning Asset download and sharing All content types supported Search and filtering AI-driven auto-tagging Flexible metadata & taxonomy support Archiving Role-based permissions 3

4 Enriched Content and Experiences Metadata and Taxonomy Add structure and findability to content for better agility. Digital Rights Management Enable digital rights, like tracking expiration, usage rights, and purchase details. Channel Formatting & Rendering Enable omnichannel content strategies to drive personalized brand stories. Localize, Translate & Personalize Effectively reuse and repurpose content across the globe. FEATURES AI-driven tagging Flexible, on-the-fly taxonomy Content expiration Watermarking Integration to best-of-breed rights management software Multi-lingual support Parent-child content relationships Version control On-the-fly content renditions 4

5 Creative Collaboration Marketers, creatives, and agencies can easily collaborate to review and approve content. Content Collaboration Content Workflows Structured and agile workflows help standardize processes. Task Management Manage all content tasks in a single place. Reviews & Approvals Enable review and approval with builtin annotation, content mark-up, chat boards, comment threads, and voting. Content Calendar Make planning, organizing, and implementing global content strategies easy all year long. FEATURES Configurable, agile content workflows Task inbox, notifications, and reminders Annotations and collaborative markup Reviews and approvals Side-by-side view of content versions Automatic timeline creation Smart resource management Content calendars 5

6 Product Content Management PIM for Product Experience Commerce managers, product managers and merchandisers can enrich product content to create rich product experiences via powerful content, workflow, editing, and data relationship tools. Configurable Product Structure Manage large product catalogs across regions, brands, and channels with powerful taxonomy capabilities. Product Content Localization Simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale. FEATURES PIM for product content management Configurable product structures Product content localization Product relationships and groupings Configurable product inheritance Integration to PIM solutions for master data management 6

7 Content Distribution Connectivity to Channel Technologies Easily distribute approved, on-brand content to channel partners. Portal for Easy Access Allow marketers, agencies, and channel partners easy, on-demand access to content. Extended Delivery Model Easily link into delivery systems like web CMS, commerce platforms, and campaign management, to ensure consistent omnichannel experiences. Reporting & Dashboard Gain visibility into content engagement to gain a better understanding of performance. FEATURES Brand portal Web2Print Channel & local marketing Content performance analytics Content consumption analytics Content operations analytics BI-powered reporting & dashboards REST APIs Low-code integration platform Connectors 7

8 Aprimo Digital Asset Management Technical Advantages Easy Integration Insights Enterprise SaaS Aprimo Digital Asset Management s robust technical capabilities enables you to more easily control all your assets so you can be sure your enterprise is pushing out the right content at the right time to the right audience. Mobile Enablement Seamless Configurability Security 8

9 The Aprimo advantage Strong history as a global leader and an enterprise marketing innovator in the industry. Our scalable, enterprise-class DAM offers advantages including: A complete centralized system of record for all your assets, in any format. Support for the entire content lifecycle, from creation to management to distribution. Support for publication and distribution of rich media resources in multiple formats for any channel. Open architecture for easy integration with other enterprise solutions. The market shift toward customer experience requires today s marketers to bridge the gap between the customer experience and marketing complexity. We give marketers an advantage that includes increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership. Get the Aprimo advantage. Seamless ecosystem extends scalable, integrated suite of products. Simplify complex, omni-channel marketing challenges with a single system of record. Agile implementation with Aprimo s quick time-to-value activation methodology. SaaS solution provides unparalleled scalability, reliability, and lower total cost of ownership.

10 About Aprimo Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities from ideation to distribution involved in delivering exceptional brand experiences. aprimo.com Aprimo and the Aprimo logo are registered trademarks of Aprimo LLC and/or its affiliates in the U.S. and worldwide. Aprimo continually improves products as new technologies and components become available. Aprimo, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Aprimo representative or Aprimo.com for more information.