A B2B Platform & Service Provider A Cloud SaaS Platform for Mass Customization and Cloud Manufacturing (Industrial Made to Order)

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1 A B2B Platform & Service Provider Andrey Golub Founder & CEO, ELSE Corp A Cloud SaaS Platform for Mass Customization and Cloud Manufacturing (Industrial Made to Order) 1

2 Customization, Personalization, Direct to Consumer: the new market scenarios Customization and personalisation seem to be on the rise. Due to sociological changes, it is becoming a larger part of production and sales in the fashion industry. Consumers want made to measure, made to order and personalised products and customisation allows that. This practice has led to mass customization by brands in order to tap this increasing market segment. 2

3 CONCEPTS ELSE Corp, a Virtual Retail Company, since 2014 New Business Model VIRTUAL RETAIL PRODUCTS New Concept REAL TIME FASHION SYSTEM FRAMEWORKS 3

4 From Design to Sales: Transformation of the Product Lifecycle Traditional Product Lifecycle Design Prototyping Manufacturing Distribution Stock Sales Destruction of remaining inventory Impact of the Virtual Retail Business Model 3d CAD Product Demand Planning Fast Prototyping Immediate Detailed Visualization Cloud Hybrid Manufacturing On Demand Virtual Distribution No stock due to on demand production Direct to Consumer No destruction of inventory due to the Direct to Consumer Model Virtual Retail Product Lifecycle Design Prototyping Virtual Distribution Sales Manufacturing Shipping 4

5 A Working Model for Footwear - Launched in September 2017 In September 2017, we launched else.shoes, an end to end industry solution for the footwear sector, enabling Mass Customisation, Industrial Made to Measure and On Demand Production. 3D CAD 3D Foot Scanning 3D Model of Foot Virtual Retail Corner Virtual Fitting 5

6 Virtual Retail Corner: Brand Boutique, Department Store, Non Retail The ideal In-store Virtual Retail Corner of a brand comprises of five core elements - essential to the deployment of the E.L.S.E. Virtual Retail platform & experience in a physical retail space. VIRTUAL STYLE CATALOGUE A navigable catalogue of all shoppable virtual products VIRTUAL 3D PRODUCT CONFIGURATOR A real-time 3D rendering front-end application framework based on E.L.S.E. API s, integrable into a brand or retailer s offer on any platform PHYSICAL SAMPLES Material and product part samples introduce a tangible side to the customization process SALES ASSISTANT TABLET APP A remote device to navigate through and select the options of the 3D Configurator 3D FOOT SCANNER HARDWARE & RELATED APP To gather the customer s measurements Physical point of sale where the end user can tangibly experience the brand s configuration process 6

7 Next Steps: Virtual, Augmented, Mixed Reality Applications Web & App 3D Configurator INTEGRATION INTO DIFFERENT ENVIRONMENTS VR 3D Configurator AR 3D Configurator HoloLens 3D Configurator 7

8 Individual Size/ Fitting, Style/ Taste learning, with AI & Customer Feed-back VR Dashboard & Predictive Analytics MySize.shoes, a patent pending method, is an AIpowered virtual sizing and industrial Made to Measure production optimisation service related to footwear manufacturing, integrating CAD models and 3D frameworks. It is comprised of a set of algorithms, internal and from partners of ELSE Corp that optimise the customer experience related to detection of their unique foot size. It adds to the personal style and size formula of a customer. It is based on ELSE.ai and integrated into E.L.S.E., as well as the Real Time Fashion System (RTFS). MyStyle.ai is an AI based personal style analytics and product design personalization service, that is part of the DIY&AI framework. It is a part of MyStyle.cloud, a product style customization module and its related SDK, built as a Universal cloud-based 3D Product Configurator, based on proprietary multi-patent pending processes. Learning Applying & Learning Initial Configuration Learn Dynamically From Changes Product Changes Analysis Changes Real-Time Product Change Suggestions Learn from Analysis Improved Initial Configuration 8

9 Types of Clients ARTISANAL BRANDS SPECIALIZED BRANDS PREMIUM FASHION BRANDS EXCLUSIVE LUXURY BRANDS 9

10 Partners of ELSE Corp Point of Sale Software Manufacturing Technology System Integrators Manufacturing Floor Our Affiliations 10

11 Industry 4.0: Open Innovation with ATOM Group Factory on Demand, 2017: Just-in-time manufacturing of shoes RoboShop, 2018: Ultra-rapid manufacturing of Assembled to Order shoes 360 integration of all the processes involved in manufacturing personalized on demand footwear Joint project between ELSE Corp; ATOMLab; and Shoemaster Store and Factory of the Future 11

12 Our Ecosystem of Partners, Clients & Affiliations WORK TOGETHER TO WIN + = AI Ideas Generator Partner Success DIGITAL TRANSFORMATION OUR VALUES Teamwork & Commitment to Excellence Development of services and platforms that will make a revolutionary and sustainable positive impact AR / VR API Opportunity to accelerate the development of technologies to make a stronger and faster impact on the entire supply chain of the Fashion Industry - Business Model - 12

13 Retail business transformation: Fashion Footwear 13

14 Andrey Golub Founder & CEO ELSE Corp THANK YOU