3 Round 2 Engagement Objectives:

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1 North Cariboo Trails Inventory and Master Plan Stakeholder Meeting #2 Oct 26, Welcome back! Recap: What is a Trails Master Plan? A strategic and dynamic plan mapping all existing trails, recommending design standards and maintenance practices, and identifying a prioritized list of improvements for the regional recreational trail system. The Plan will include all recreational trails in the Quesnel region, both motorized and non motorized, for all seasons. The project has also evolved to encompass stronger consideration of trail marketing. 2 Where are we in the process? 3 Round 2 Engagement Objectives: Completion of Stakeholder and Public Engagement Round 1 Inventory and Classification for a strategic sample of recreational trails (motorized and non motorized) in the Quesnel area. Draft Trail Network Maps as a basis for trail network expansion and management. Trail Market Considerations, including SWOT analysis. 1. Share highlights of input from community. 2. Introduce trail classification system. 3. Present the Draft Trail Network Maps and invite feedback and discussion. 4. Discuss Trail Marketing Analysis ( SWOT ) 1

2 4 Round 1 Engagement Highlights 4 Round 1 Engagement Highlights Existing Trail appreciated Improvement suggestion New trail proposal Trail to Old Rail Ahbau Lk Dog Mushing Grade At Hush Lake Connection Shared Multi Use To Troll Mtn Great for Trail System Casual Fabulous walkscross City More road Country Skiing connections maintenance Improve signage Connect to Wells 5 Trail Classifications Multimodal Trails Primary, Secondary, Tertiary 5 Trail Classifications Non Motorized Trails Primary, Secondary, Tertiary Classified by Type of Use Surface Width Clearing Height 2

3 6 What did we find? 6 What did we find? Assets and opportunities 6 What did we find? Issues and concerns SWOT ANALYSIS 3

4 SWOT ANALYSIS SWOT ANALYSIS STRENGTHS WEAKNESSES 1. Wide variety of motorized and non motorized activities, generally separated geographically. 2. Great connectivity of bike lanes, sidewalks, and routes in the urban setting that can connect to several of the nonmotorized recreation areas 3. Existing community groups available to maintain trails (particularly motorized) 4. Year round trail destination (XC Ski/Snowmobile) 1. Potential perceptions of Quesnel as an industrial city. 2. Need for quality ( epic ) trail experiences 3. Need for more maintenance on existing trails. 4. Lack of signage and wayfinding information. 5. More trail amenities and staging areas are required. 6. Very little existing trail marketing.. Need for appropriate trail experiences in the right locations. OPPORTUNITIES SWOT ANALYSIS SWOT ANALYSIS THREATS 1. Great terrain with opportunities to connect nonmotorized trail experiences to Downtown area. 2. Dragon Mountain is a BC Park designated to have mountain biking. 3. Undevelopable areas with steep slopes can be strong candidates for recreational development (Abbott Hill). 4. Epic trail experiences possible with the Alexander Mackenzie Trail, and rail to trail at Ten Mile Lake. 5. Larger scale connections to other areas (Barkerville) 6. Potential for multiple use by compatible activities. 1. Lots of private land conflicts in and around town. 2. Not many formal non motorized interest groups maintaining trails. 3. First Nations land on Weldwood trails 4. Need local support to market the existing trails for tourism 5. Other land use conflicts (forestry, mining, etc.) 6. Significant funding required to expand the network, and implement an effective long term maintenance strategy. 4

5 8 Other Market Analysis Conclusions Gaps between trail experiences and market expectations relate to physical infrastructure, marketing / branding, and partnerships /collaborations. Specifically, these include: inconsistent or no trip planning support to align visitor expectations with delivery on the ground; a need for planning, communications, and coordination amongst stakeholders; inconsistently developed amenities and services that may not meet visitor needs, interests, and expectations; and lack of coordinated messaging and marketing, and the need to engage with the tourism network. 8 Other Market Analysis Conclusions In the context of trails, excellence is realized when a trail design merges the desired outcomes and difficulty that a [user] seeks with the setting in which the outcomes are realized. MTB Symposium Quesnel has tremendous potential to be a outdoor recreation destination, but will need to address the issues outlined above. 3 Next Steps 9 Next Steps 1. Invite feedback on Preliminary Findings, and finalize inventory of existing trails. 3 Next Steps 10 Questions 2. Develop prioritized list of recommended improvements. 3. Recommend systemic improvements (e.g. sign strategy, trail management practices, land ownership, etc). 4. Finalize trail marketing strategy. 5. Present report to City Council. 5