Building the Information Society

Transcription

1 Building the Information Society Brussels Wednesday 27 th September, TietoEnator 2000 Jyrki Poteri TietoEnator Corporation Vice President, Electronic Business Services jyrki.poteri@tietoenator.com

2 Information Society What is an information society like? Most of products and services are produced, distributed and consumed in an electronic form by using data networks Over half of GNP comes from digital assets Does not exists yet Digital democracy Opportunities for all to access public electronic business services infrastructure skills TietoEnator 2000

3 Access to ecommerce Services in Europe Source: Dataquest, March TietoEnator 2000

4 PCs: Europe behind the USA 70 PC penetration in homes (October 1999) EU average B DK D EL E F IRL I L NL A P FIN S UK USA Source: European Commission / EOS Gallup Europe USA: DG INFSO calculation from US DoC TietoEnator 2000

5 60 Internet penetration: EU behind the USA Discrepancies in Europe Internet penetration ( E) P I E F IRL A B D NL UK DK S FIN EU USA TietoEnator 2000 Source: European Commission Morgan, Stanley, Dean, Witter

6 Mobiles: EU ahead of the USA Mobile subscribers per 0 inhabitants (December 1999) EU average B DK D EL E F IRL I L NL A P FIN S UK USA TietoEnator 2000 Source: European Commission FT Mobile Communications USA: Cellular Telecoms Industry Association

7 Growth of Digital TV Receivers Source: Gartner Group TietoEnator 2000

8 European TV Market Source: Gartner Group TietoEnator 2000

9 Electronic Business Not only ecommerce Customer centric approach Service orientation, iterative development Several channels to contact customers High usability needed for mass markets Must provide added value TietoEnator 2000

10 Services Are Replacing Products Services outsourced Outsourced hardware and own Own software hardware licenses and software licenses Application Service Provisioning Integrated ebiz Services Time TietoEnator 2000

11 Four Segments of Enterprise Application Outsourcing/Provision Business level Business Process Outsourcing BPO Business Service Provisioning BSP Technical level IT Outsourcing ITO Dedicated environment Application Service Provisioning ASP Shared environment Source: Gartner Group, March TietoEnator 2000

12 eprojects Core system and infrastructure projects Integrating stable and dynamic worlds prestudy Oct Sep Nov Aug spec Dec Jul advise solve operate Jan Jun implementation Feb May Mar Apr year Difference is pervasive in business / IT - alignment... IT management environment... development time frames testing & rollouting TietoEnator 2000

13 TietoEnator Value Proposition epartnership insight on structural change in the value creation process skills of constructing new & hybrid business models advise solve operate deep knowledge on Customer and industry capabilities of fast implementation adaptive, world-class mission-critical operating infrastructure TietoEnator 2000

14 Integrated ebiz Services Portal ecommerce Other ebiz Applications ASP Information Services esupport Contact Center elearning etraining ecrm TietoEnator 2000

15 Access Portal vs. Virtual Portal One strong brand (service) Several strong brands (services) One main entrance Each brand is an entrance Tightly coupled sites Loosely coupled sites Portal visible for a user Portal less visible for a user Centralised customer DB Centralised customer DB Portal www www www www www www www www Portal TietoEnator 2000

16 TietoEnator Presentation ecrm / Virtual Portal SanomaWSOY (Lumeveräjä) customers shared functionality identification, payments,... newspapers television computers A wide array of strong horizontal media brands hobbies women kids A wide array of strong vertical media brands TietoEnator 2000 ebusiness Engine economy books ecommerce A wide array of other strong brands Total of 75 Internet sites

17 The Evolution of Web Site Objectives Source: Gartner Group TietoEnator 2000

18 Source: Internet Research Group, TietoEnator 2000 Content (Aggregated or Owned) Automated Tools Remote Help (Online & Telephone) Service & Support Portal Expert Help (Broker/IT Shop) The four components of a support portal service

19 Contact center MOBILE PHONE SET - PSTN -IN Customers Calls Contacts Contact center and other apps DESKTOP LAPTOP - Online Web channels Mobile Contacts Services Interaction mgmt Media Routing Customer Data Contact Information INTERNET -VoIP -H.323 Contact Info Sales Info Legacy Systems TietoEnator 2000

20 Several Channels to Manage B2C B2B Internet Extranet Mobile PDA Applications Content DigiTV ecrm TietoEnator 2000

21 Multichannel Applications Browsing Ordering Info services Tax declaration Internet Payment Signature Mobile Virtual Card Reader TietoEnator 2000

22 API-evolution and Digital TV Launch in Europe 1. wave: UK, Sweden, Spain DVB Java Platform HTML/MHEG-plug-in HTML OpenTV No API MHEG-5 Media Highway 2. wave: Finland, Irland, Portugal, Norway, TietoEnator 2000 Source: Digital TV Forum Finland

23 DigiTV Usage for ebiz Smart Cards ID Payment Broadcast Broadcast can include - Java applications - Hypertext-type information (like in Internet) - Other data Receiver - SmartCard readers (payment, digital signature) - Models with a hard disc coming - Information can be stored (e.g. product catalogues) - Offline browsing Modem POTS, ISDN, Cable, etc. Interactive services - HTML-browser for access - Internet-type of applications for service providers - Online browsing TietoEnator 2000

24 Portal Server Framework Users Extranet Internet Mobile DigiTV SmartCards PKI Common services Technology Framework - multichannel management - user identification and authentication - ecrm interfaces Content Applications TietoEnator 2000

25 Electronic Business Services B2C VPN B2B Internet Public Key Infrastructure Private ASP Extranet Mobile PDA DigiTV WEB ASP EDI VAN ISO9001 BS7799 Keeps ebiz running 25 hours/day EAI, EDI EDIFACT, XML 1. Hosting 2. Data Security 3. Integration 4. Advisory Services TietoEnator 2000

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