S3P Agri-Food Working Committee s3platform.jrc.ec.europa.eu

Transcription

1 S3P Agri-Food Working Committee Meeting

2 S3P Agrifood on TRACEABILITY and BIG DATA in the Agrifood Value

3 About the partnership Lead Region: Regional Ministry of Agriculture, Fisheries and Rural Development of Andalusia Co-lead Region: Emilia Romagna Region Creation of an ecosystem to support innovation and digitisation of the agrifood value chain through the adoption of digital technologies and the creation of value from data Regions of the partnership represent 10% of EU regions (NUT II level) 10% of EU farming exploitations are under the scope of partner regions 10% of EU agroindustries are located in partner regions 20 regions 11 associate partners

4 S3P Agrifood T&BD progress Achievements Governance and management framework Partners roles and responsiblities Each region 1 regional node Quadruple Helix actors connected in Regional nodes Work Plan 2 co-lead regions + 9 involved regions 7 work lines and 4 key working areas identified Communication strategy Joint Projects IIP / 2 pilots REGIONS 4FOOD SMARTAGRIHUBS TRACK DIVA Several projects submitted and in evaluation dataagris3@juntadeandalucia.es

5 S3P Agrifood T&BD progress High value of the T&BD to develop a business plan Strong leadership Partners commitment + Strong Governance and Work Plan Regional mappings of capabilities and stakeholders Strategic positionig of Agrifood sector in Europe Powerful interregional cooperation network with 20 regions mobilised Fluent and dynamic connections among interregional stakeholders (+ 720 entities) dataagris3@juntadeandalucia.es

6 Challenges for the scaling up Individual regional Projects Pilot 1 COMPLAT Pilot 2 LEAVE YOUR FOOTPRINT Stakeholders identification Technologies identification Stakeholdersc onnection Barriers for the scalingup Interregional Projects Costs and funding identfication Investors attraction Validation Of Results Disseminati on of Results Functional ities Barriers: Legal Financial Business Model Technological Internal Governance Scaling up 6

7 Future plans and expectations Implementation of the Work Plan Regional nodes tranformation into DIH Interregional and regional flagship projects Expectations It s necessary a new instrument for the scaling-up of interregional pilot projects within the S3P Agrifood Partnerships dataagris3@juntadeandalucia.es

8 Questions for parallel session discussion Why should interregional partnership focus on scaling up their results? How to do that? Who could help partnership to scale-up? What is the role of other agents as MNOs and other businesses in helping to spread new technology take up and scale it up? 8

9 S3P Agri-Food Working Committee Meeting

10 High Tech Farming (HTF) Partnership

11 About the partnership Objectives: accelerating the development and adoption of precision farming technologies by Improving projects impact Reducing gaps in funding and/or knowledge Allowing a better management and better marketing of new technologies Enabling farmers to use/master technologies Focus and topics: New and High technologies relevant for farming practices: sensoring, data acquisition/management, automation/robotics, including ancillary activities such as maintenance & repairing, training and on-farm demo activities. Participating regions: Flanders, Weser Ems, Central Macedonia, West Macedonia, Galicia, Extremadura, South Ostrobothnia, Pays De la Loire, Toscana, Marche, Veneto, Emilia-Romagna, North East Romania, East Central Sweden, Northern Netherlands, Gelderland, Noord Holland, Zuid Holland, North-Brabant, Limburg, Norther Ireland, Centro, Região Lisboa/Vale do Tejo 11

12 Your partnership's progress to date Cross-regional Interface Regional Platform 1 Regional Platform 2 Regional Platform 3 Regional Platform n Farms End users Project Regional Platforms should involve: Demo farms (to run test/experiments) with standardised Farm Management Systems (to adopt the same procedures) Regional Geographic Info Systems (mapping + data) Political commitment (Regional funds) Other actors a Region need to involve Data & Solution Providers Project Project Identifying interregional projects (already running or potential) to define and test the actual role of the cross-regional interface 12

13 Challenges Dispersed interregional business setting A cross regional plan/model for HTF has at its core individual farms. In a cross-regional setting these are distributed throughout Europe and this will remain the case. Agritech solution providers have to adapt their development and marketing strategies in a dispersed setting of end-users, which requires HTF solutions to be tailored to specific conditions (soil, rain, specific plant or animal species, etc.). 13

14 Challenges Competition among local stakeholders Agritech solutions providers (particularly SUs and SMEs) tend to develop locally their businesses. Interregional approaches increase competition thus affecting B2B cooperation. Difficulties to select local partners (exclusion). Having a clear view on potential competing technologies and ideas is essential to ensure that a proposed business plan is sufficiently unique to develop a business case. 14

15 Challenges IPRs & Data sharing In order to collaborate in the area of HTF data must be shared between stakeholders. Data ownership lies in the hands of farmers a specificity of this sector. Exchange of data at interregional level needs specific agreements. 15

16 Future plans Development of a business model of the interregional platform (data sharing and service development) Replication / transfer of technologies in additional regions / at additional farms Upscaling technologies to include and cover additional technological components than those originally intended 16

17 Future plans Roadmap: development of three specific interregional projects to further develop the business model of the interregional platform GRAPEVINE: High-tech farming solutions for table and other grapes REDPOUF: Reduction of dust on poultry farms PROVIS: Protein valorisation of indigenous species 17

18 Future plans Integration of Digital Platforms for Interoperable Open Secure and Sustainable Agriculture Ecosystems Platforms and Pilots Call H2020-DT Agricultural digital integration platforms Topic DT-ICT

19 Questions for parallel session discussion How to adapt classical business plans to the dispersed dimension of interregional agribusinesses cooperation? Which kind of support could be envisaged to better analyze and relieve competitions among stakeholders (SMEs and SUs) in an interregional setting? Have you already experienced any arrangement to solve IPRs and data sharing issues in an agricultural setting? 19

20 S3P Agri-Food Working Committee Meeting Elvira Domingo RIS Programme Manager EIT Food

21 BUSINESS MODELS

22 WHY A BUSINESS MODEL?. 22

23 FROM IDEA TO BUSINESS What is our organization looking for? a scalable, repeatable, profitable, business model Need to grow quickly to be successful Need to make money to survive Need to have a sales model that can be repeated Can only be successful if its business model is successful 23

24 What goes first? MEET YOUR CUSTOMER OLD MODEL PRODUCT CENTRIC NEW MODEL CONSUMER CENTRIC 24

25 WHICH TOOLS CAN I USE? 1. VALUE PROPOSITION CANVAS 2. BUSINESS MODEL CANVAS 25

26 1. THE VALUE PROPOSITION CANVAS Success is not delivering a feature; success is learning how to solve the customer s problem. Eric Ries Value Proposition Customer Profile 26

27 2. THE BUSINESS MODEL What is a business model? A business model describes the rationale of how an organization creates, delivers, and captures value It is the way a business monetize the value it delivers 27

28 COMPONENTS OF A BUSINESS MODEL RATIONALE Why you do something a particular way? CREATES What is the product/service you offer? DELIVERS What is the distribution method for your offer? CAPTURES How can you capture financial value with your offer? VALUE Who is willing to pay for your offer? 28

29 BUSINESS MODELS PATTERNS Unbunding business models Private banking, Insurance companies Divides business into separate entities to focus Entities can be: Product Innovation department Innovation and employee centers Customer relationship management Customer comes first Multi-sided Platform Google, Windows Brings two distinct customer groups together or more Bussiness has two segments A, B. The existence of one segment without the other makes no profit. Both segments pay GoogleAd-sense Website owners Advertisers Free Business Model Skype, Linkedin Another form of multisided business model One segment is lured with the free service The other segment pay for the service Long Tail ebay, Netflix, YouTube Lots of products to just a few customers. Selling less of more Specific niches Open Business Model P&G Collaborate with external parties (using service from external companies) Provide help to external parties (providing service to external parties 29

30 BUSINESS MODELS PATTERNS There is no right or wrong Just make sure your offer or product fit the business model You can invent your own pattern 30

31 THE BUSINESS MODEL CANVAS 31

32 THE BUSINESS MODEL CANVAS 32

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34 TEST (AND CHANGE) YOUR BUSINESS MODEL 34

35 TEST (AND CHANGE) YOUR BUSINESS MODEL 35

36 Thanks Any questions? Contact:

37 Stay in touch! EU Science Hub - Joint Research Centre Joint Research Centre EU Science Hub