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2 Oracle Fusion Middleware Next-Generation Application Platform Web Social Mobile Business Process Management Service Integration User Engagement Content Management Identity Management Business Intelligence Data Integration Complete. Open. Integrated. Best in Class. Development Tools Cloud Application Foundation Enterprise Management 2

3 Oracle Fusion Middleware Investment Themes Mobile Computing Cloud Computing Internet of Things Fast Data Engineered Systems Business User Empowerment 3

4 Oracle s Internet of Things Platform Ed Zou VP Product Management 4

5 IoT is about Managing Complexity By Billion Devices will Create an Endless Amount of Data Data, Insights, Actions at the Right Time 5

6 Internet of Things The Internet of Things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment. Source: Gartner 6

7 Internet of Things Open a World of Possibilities Challenges for Your Business Complex value chain Lack of standardization to build, deploy & manage IoT applications Need to analyze Fast data in real time No consistency in managing security of data and identity of devices No integration platform to convert data into business automation Industrial Automation Health Care Smart Grid Automotive Telematics Home Automation 7

8 A Typical M2M Value Chain Data Encryption, Device and Application Identity and Access Management Big data management Event processing Value-Add Services CRM, Service, Billing Network Cloud Industry Specific core solutions and external/custom er systems Industry Solutions, External Systems Analytics Integration Edge devices Gateway devices Comm Svc Provider Data center Device Layer Connectivity Layer Data Center Layer Applications 8

9 Need for an IoT platform Standardization Streamline how IoT applications are developed, secured & deployed Real-Time Analytics Manage IoT data from collection, storage, processing and analysis Integration Connect intelligent devices to existing enterprise applications Security Manage security and identity of data, devices, enterprise applications 9

10 Oracle Internet of Things Platform Smart City E-Health Home Automation Industrial Automation IoT Application Store IoT Applications Developer Portal Developer API Mgmt 3 rd party APIs Service Provider APIs IoT Developer Services Big Data & Analytics Service Integration Service Event Processing Service Security Service Identity Management Service User Interface Service IoT Services Infrastructure Services Device Management, Device Connectivity, Data Model Infrastructure Services Business & Operations Support Communication Network Network & Security Mgmt Service Provider Intelligent Gateway Medical Devices Traffic Cameras Industrial Equipment Security Alarms Intelligent Appliances Mobile Devices Device 10

11 Oracle Internet of Things Platform Smart City E-Health Home Automation Industrial Automation IoT Application Store IoT Applications Oracle Public Cloud Oracle API Mgmt 3 rd party APIs Service Provider APIs IoT Developer Services BIEE,Big Data, NoSQL Oracle SOA & BPM Oracle Event Processing Oracle DB Security Oracle IAM Suite WebCenter, Endeca, ADF Mobile IoT Services Oracle WebLogic Server, Coherence, Database & EM Powered by Engineered Systems Infrastructure Services Oracle BRM, CRM & Comms Communication Network Network & Security Mgmt Service Provider Oracle Event Processing on Java Embedded Suite Medical Devices Traffic Cameras Java Card, Embedded Java Industrial Equipment Security Alarms Intelligent Appliances Mobile Devices Device 11

12 Oracle Integration Platform Leverage Existing Integration Best Practices for Devices A2A B2B Cloud Mobile Devices Legacy Apps SERVICE INTEGRATION Database DATA INTEGRATION Big Data Real-time Replication Bulk Data / ETL Data Quality 12

13 API Management Governance and Lifecycle Management Architects Business Owners IT Operations Release Management Definition Business/IT Alignment Monitoring & Management Production Assurance for SLAs Artifacts Metadata Policies Creation Efficiency, Reuse & Consolidation Security Systematic Enforcement of Policy Designers Developers & Integrators Security Engineers Consumer Provisioning 13

14 Oracle Big Data and Fast Data Filter, Move, Transform, Analyze, and Act at High Velocity FILTER & CORRELATE Oracle Event Processing Oracle Coherence MOVE & TRANSFORM Oracle GoldenGate Oracle Data Integrator ANALYZE Oracle Business Intelligence Oracle Endeca Information Discovery ACT Oracle Real-Time Decisions Oracle BPM 14

15 Relation between Big Data & Fast Data Device Fast Data Big Data Traffic Cameras Smart Meters Detection of stolen vehicles, Real-time traffic monitoring Leak Detection, Outage Management Traffic enforcement (automated ticketing), Traffic planning Demand Management & Planning, New Billing Options Health Care Microchips ATM Patient heading to stroke Ongoing fraud detection, Real time service recommendation Statistical identification of risk patterns, Clinical trials Spending habits, Long-term financial services recommendation 15

16 IoT Reference Architecture: Components View Capillary Networks Network Firewall Intranet Firewall Database Firewall IoT Identity & Access Management Datacenter Management Server Management & Monitoring Smart Sensor Application Framework Device Access Management Device Identity Management Big Data Data Aggregator Business Intelligence IoT Comm. Agent. Sensor Application Framework IoT Comm. Agent Gateway Local Event Analysis Application Framework IoT Comm. Agent & Mgmt Proxy IoT Communication Gateway Protocols Mediation Web Services Security & Management IoT Management Device Registration & Management Applications Provisioning & Management Data Routing & Analysis Big Data Store NoSQL DB Key Value Data Store Database RDBMS Data & Knowledge Discovery Tools Alerts, Dashboards & Reports Advanced Analysis & Data Science Tools Complex Event Processing Distributed Data Grid Enterprise Integration Complex applications integration & SOA Gather Enrich Stream Manage Acquire Organize & Analyze 16

17 Driving Value Through the Supply Chain - Example CPU Designer System on Chip Vendor (SOC) OEM/ODM Solution Partner Service Provider Enterprise Whitepaper Blog Customer Use Case Press Release Announcements 17

18 Oracle s Internet of Things Platform BUSINESS APPLICATIONS INDUSTRY APPLICATIONS PARTNER INDUSTRY APPLICATIONS JAVA EMBEDDED SUITE EVENT PROCESSING ENGINEERED SYSTEMS, SERVERS & STORAGE 18

19 More Information oracle.com/iot Fusion Middleware for IoT Workshop Fusion Middleware for IoT Demo Fusion Middleware for IoT Whitepaper 19

20 Internet of Things Case Studies Ed Zou VP Product Management 20

21 Solutions for the Connected World Client Campaigns Automotive, Insurance, Health Winter Event Business Opportunity and Need October 2010: MBUSA wanted to launch a new offer for holiday season Results & Benefits 5 days to design & launch 3 rd party sponsorship products Millions $ in sales over the 2012 Holiday season Drive Safe and Save with In-Drive Business Opportunity and Need Support State Farm s complex pricing model and integrate with its customer portal to receive orders Results & Benefits Automatic feed of partner orders & multiple product offerings Only 10 variable products to model any type of offering 21

22 Solutions for the Connected World Client Campaigns Automotive, Insurance, Health LifeComm Business Opportunity and Need A partnership with Qualcomm & American Medical Alert Corporation (AMAC) Results & Benefits Monetizing Mobile Personal Emergency Response Systems (MPERS) by providing independence and security for growing population of active seniors Fleet Management Business Opportunity and Need Provide a commercial fleet management solution enabling fleet companies to reduce operating costs Result and Benefits Over 100,000 commercial vehicle installations Discrete solutions for targeted businesses offered in rapid time 22

23 Current Architecture A foundation for agility and flexibility Flexible architecture Integrate new services quickly Add content partners quickly Connect customer defined call centers Supports multiple cellular operators Scalable Allows client control Rapid expansion Accelerates Client Program time to market Best in class applications Award winning Oracle installation Global solution supporting 22 languages Stable system with full redundancy Device hardware agnostic Oracle Siebel CRM Oracle Contact Center Anywhere Oracle E-Business Suite Oracle Business Intelligence Oracle Billing & Revenue Management Oracle AIA for Communications Oracle Fusion Middleware 23

24 Evolution Architecture... and Expected Benefits Next Steps Implementing Order and Service Management, Siebel & BRM upgrade Planned go live late 2013 Marketing Portal Customer (Order) Portal API GW Customer (Admin) Portal OSB 11g SOA11g Shared ODI11g Shared SOA11g Order Mgmt Expected Benefits Improved order processing and fallout management Improved provisioning and fulfillment control Improved product catalog, bundling Improved web interaction Functionality for Partner portal CRM SEBL EDB OSM AIA 11.4 FMW 11g PH4C LifeComm OEM InDrive BRM 7.5 E-Biz 24

25 SF Park Parking Management The global first implementation of a city wide smart parking management system and technology to manage parking supply and demand more intelligently. Ability to remotely monitor with 8,200 sensors at 27,000 metered parking spaces gather information from14 garages having about 13,000 spaces Customers can pay for parking by phone 25

26 SF Park Challenges Implementation of a city wide smart parking management system Make it easier to park, pay and reduce traffic flow Solution Oracle Service Bus, Oracle BI Analytics, ADF and Oracle RAC Database Results Reducing Traffic by helping drivers find parking 14% Fewer Citations and 27% More Meter Payments Scalability and performance 24X7 fault tolerance 26

27 Solution Architecture 27

28 Example: Content Monetizing APIs Free Location Information Product Catalog Fee-Based Digital Media Financial Data Other High Value Data 28

29 SF Park Developer Resource 29