Resources Guide. Explore our 1,000+ Member-Only Resources: Research Reports, Training Courses, Tools & Templates

Transcription

1 Resources Guide Explore our 1,000+ Member-Only Resources: Research Reports, Training Courses, Tools & Templates

2 TOPICS ABM, Strategy & Branding 12 Public Relations & Crisis Communications Agile Marketing & Project Management Resources Guide Content Marketing CRM & Customer Engagement Demand Gen, & Marketing Automation Sales Operations & Enablement Sales Training Shopper Marketing Social Media Marketing Management & Leadership Mobile Marketing Online Community Product Management Video Marketing Webinar & Event Marketing Website, Blog & SEO

3 ABM, Strategy & Branding Marketing Strategy Playbook & Toolkit Marketing Strategy Framework Marketing Plan Presentation Digital Marketing Framework ABM Capabilities Grader App Training Course: Digital Marketing Digital Marketing Best Practices Report Communicating Social Value Improves Brand How-To Guide Training Course: Marketing Communications Digital Marketing Landscape Benchmark Report Increase your Presence with Infographics How-To Guide Training Course: Marketing Strategy Account Based Marketing (ABM) Consortium Report Brand Loyalty Advantage How-To Guide eworkshop: 12 Signs Your Brand Needs Help Brand Consistency Benchmark Report Communicating Social Value Improves Brand How-To Guide eworkshop: 5 ABM Strategies To Rock Your Next Campaign The State and Impact of Content Consistency Benchmark Report Increase your Presence with Infographics How-To Guide eworkshop: B2B Personalization: How SAP Uses ABM Account-Based Marketing Capabilities Framework Selecting an Org Structure for Marketing How-To Guide eworkshop: ABM, A Look Around The Corner Developing Content Strategy from Journey Maps How-To Guide eworkshop: Account-Based Marketing Hacks Entering the European Market Successfully How-To Guide eworkshop: Account-Based Nurturing eworkshop: Creating Brand Loyalists eworkshop: Definitive ABM Success Guide Brand Assessment Tool Creative Director Job Description Marketing Channel Ranking Tool Brand Loyalty Dashboard Creative Strategy Survey Tool Marketing Collateral Management Tool Brand Perception Survey Digital Marketing Roles Matrix Marketing Communications Budget Template Brand Selection Tool Graphic Use Policy Marketing Communications Calendar Brand Strategy Scorecard Graphics Policy Exemption Form Marketing Communications Plan Template Campaign Impression Calculator Marcom Objectives Worksheet Marketing Coordinator Job Description Case Study Template Marketing Calendar Template Marketing Plan Presentation Communications Touch Point Diagram Marketing Channel Gantt Chart Template Message Mapping Tool 3

4 Agile Marketing & Project Management Project Management Playbook & Toolkit Project Management Framework Agile Kanban Chart Agile Marketing Playbook & Toolkit Agile Marketing Framework Project Prioritization Tool Training Course: Project Management Employee Engagement Benchmark Report Advanced Project Management Techniques How-To Guide Enabling Enterprise Change Management How-To Guide Examine Buy-In with Stakeholder Analysis How-To Guide Agile Backlog Tool Procurement Management Plan Project Prioritization Tool Agile Content Marketing Calendar Professional Development Plan Project Priority & Status Report Agile Kanban Chart Project Management Template Project Schedule GANTT Chart Agile Scrum Master Checklist Project Acceptance Document Project Schedule Template Agile Sprint Planning Tool Project Approval Form Project Status Report Template Agile Sprint Retrospective Checklist Project Budget Template Project Tracking System Agile Sprint Review Checklist Project Change Request Form Project Work Breakdown Structure Agile Standup Checklist Project Change Request Log Quality Assurance Manager Job Description Agile User Story Prioritization Tool Project Charter Template Quality Log Template Change Management Readiness Assessment Project Closure Checklist Quality Management Plan Template Change Management Plan Project Communications Matrix Responsibility Assignment Matrix (RACI) Change Management Strategy Scorecard Project Management Maturity Assessment Risk Analysis Fishbone Tool Deliverable Approval Template Project Management Policy Risk Assessment Tool Earned Value Analysis Template Project Management Portfolio Risk Management Plan Template Feasibility Study Template Project Manager Job Description Risk Mitigation Checklist Issue Log Template Project Milestones Template Time Management Schedule Lessons Learned Knowledge Base Project Plan Template Time Management Tool PMO Charter Template Project Portfolio Template Work Breakdown Structure Template Post Project Evaluation 4

5 Content Marketing Content Marketing Playbook & Toolkit Content Marketing Framework Content Marketing Maturity Assessment Training Course: Content Marketing Content Marketing Solutions Study Developing Content Strategy from Journey Maps How-To Guide eworkshop: Building a Content Factory Content Marketing Benchmark Report Enhancing Content with Video Marketing How-To Guide eworkshop: Content for the Buying Process Content & Buyer's Journey Benchmark Report Optimizing Asset Management How-To Guide eworkshop: Create and Deliver Great Presentations Content Effectiveness Benchmark Report Increasing Presence with Infographics How-To Guide eworkshop: Creating Sales Messages That People Will Read The State and Impact of Content Consistency Benchmark Report Nurture Leads with Podcasts How-To Guide eworkshop: Fix the Content Problem - For Real This Time! Content Personalization Benchmark Report eworkshop: How to Optimize Content to Accelerate Lead Gen eworkshop: Impact of Content Effectiveness on Sales & Marketing eworkshop: The State and Impact of Content Consistency Agile Content Marketing Calendar Content Marketing Assets Database Content Marketing Strategy Scorecard Buyer Persona Template Content Marketing Budget Template Content Marketing Vendors Matrix Buying Process Stage Template Content Marketing Contributors Database Content Monitoring Tool Case Study Template Content Marketing Editorial Calendar Content Quality Checklist Content Mapping Template Content Marketing Maturity Assessment Editorial Calendar Template Content Marketing & Distribution System RFP Template Content Marketing Maturity Model White Paper Template Content Marketing & Distribution Vendor Evaluation Content Marketing Metrics Dashboard Word of Mouth Marketing 5

6 CRM & Customer Engagement CRM Playbook & Toolkit CRM Program Framework CRM Program Maturity Assessment Customer Engagement Playbook & Toolkit Customer Engagement Framework Customer Journey Map Template Customer Engagemet Roles Matrix Customer Lifetime Value Calculator Training Course: Customer Engagement Advocacy and Loyalty Vendor Landscape Are You Prepared for CRM? How-To Guide Training Course: CRM Program CRM Solution Study Calculating Customer Lifetime Value How-To Guide eworkshop: Customer Lifecycle Marketing Customer Lifecycle Marketing Benchmark Report Customer Engagement Best Practices Report eworkshop: Lifecycle Marketing Lifecycle Marketing Benchmark Report Customer Profile Management How-To Guide eworkshop: Referral Marketing Benchmarks Referral Marketing Benchmark Report The Importance of Social CRM How-To Guide Transforming from Call Center to Contact Center Advocacy and Loyalty System RFP CRM Project Schedule Customer Engagement Metrics Dashboard Advocacy and Loyalty Vendor Evaluation CRM Readiness Assessment Tool Customer Engagement Project Plan Advocacy and Loyalty Vendor Matrix CRM Requirements Roadmap Customer Engagement Strategy Workbook CRM Administrator Job Description CRM System RFP Template Customer Experience Management Assessment CRM Business Case Template CRM Vendor Evaluation Matrix Customer Journey Map CRM Consulting Services RFP CRM Vendors Matrix Customer Lifetime Value Calculator CRM Maturity Assessment Customer Advocate Database Customer Profile Template CRM Maturity Map Customer Centricity Checklist Customer Satisfaction Index Calculator CRM Program Methodology Customer Engagement Budget Template Customer Satisfaction Survey CRM Program Metrics Dashboard Customer Engagement Business Case Net Promoter Score Calculator CRM Program Prioritization Tool Customer Engagement Map Voice of the Customer System RFP CRM Program Strategy Scorecard Customer Engagement Maturity Assessment Voice of the Customer Vendor Evaluation CRM Project Charter Template Customer Engagement Maturity Model Voice of the Customer Vendor Matrix 6

7 Demand Gen, & Marketing Automation Demand Generation Playbook & Toolkit Demand Generation Framework Lead Generation Maturity Assessment Lead Generation Playbook & Toolkit Lead Generation Framework Marketing Automation ROI Calculator Online Advertising Playbook & Toolkit Online Advertising Framework Advertising Calendar & Budget Template Training Course: Demand Generation Online Advertising Technology Overview Assess Advertising Concept Effectiveness How-To Guide Training Course: Lead Generation Marketing Solution Study B2B Display Advertising How-To Guide Training Course: Online Advertising Marketing Automation Solution Study B2B Marketing Automation How-To Guide eworkshop: 10 Steps to Balance Lead Quantity and Quantity B2B Demand Gen and Predictive Analytics Benchmark Report Building Effective Landing Pages How-To Guide eworkshop: A Marketing Revenue Process That Never Fails B2B Marketing Benchmark Report Creating Marketing Lists How-To Guide eworkshop: B2B Demand Generation & Predictive Marketing Content Personalization Benchmark Report Driving Value with Marketing Automation How-To Guide eworkshop: B2B Marketing Effectiveness Marketing Benchmark Report Effective Marketing Campaigns How-To Guide eworkshop: Marketing Best Practices Funnel Flow Benchmark Report Finding ROI with Online Ad Campaigns How-To Guide eworkshop: How to Optimize Content to Accelerate Lead Gen Inbound Marketing Benchmark Report Implement a Marketing Automation Solution How-To Guide eworkshop: Integrated Demand Generation Lifecycle Marketing Benchmark Report Improving Campaign Conversion with Journey Maps How-To Guide eworkshop: Lead Scoring - Five Steps to Getting Started Online Advertising Benchmark Report Marketing Automation Software Selection How-To Guide Advertisement Evaluation Matrix Lead Acquisition Model Marketing Automation Metrics Dashboard Advertising Calendar & Budget Template Lead Generation Maturity Assessment Marketing Automation ROI Calculator Demand Generation Roles Matrix Lead Generation Metrics Dashboard Marketing Automation System RFP Marketing Maturity Assessment Lead Generation Objectives Scorecard Marketing Automation Vendor Evaluation Marketing Metrics Dashboard Lead Generation Prioritization Tool Marketing Automation Vendors Matrix Marketing ROI Calculator Lead Qualification Process Diagram Online Advertising Plan Template Marketing System RFP Marketing Automation Business Case Online Advertising ROI Calculator Marketing Vendor Evaluation Marketing Automation Consulting RFP Online Advertising System RFP Marketing Vendors Matrix Marketing Automation Maturity Assessment Qualified Lead Definition Tool 7

8 Management & Leadership Agency Management Playbook & Toolkit Agency Management Framework Agency Onboarding Framework World Class Marketing Assessment Training Course: Marketing Strategy Employee Engagement Benchmark Report Developing Stronger Leaders How-To Guide Training Course: Agency Management Marketing Performance Management Benchmark Report Getting Started with Agile Marketing How-To Guide eworkshop: Proving Marketing's Impact Marketing Report Card Benchmark Report Marketing Resource Management How-To Guide eworkshop: Positioning for Marketing Success Modern Marketing Center of Excellence Report The Modern Marketing Organization How-To Guide Sales & Marketing Alignment Benchmark Report Ad Agency Agreement Template Consultant Evaluation Matrix Performance Review Template Agency Alignment Strategy Workbook Core Values Worksheet Positioning Statement Worksheet Agency Compensation Audit Template Creative Brief Template PR Marketing Agency RFP Template Agency Compensation Evaluation Checklist Decision Maker Influencer Map Product Management Skills Assessment Agency Compensation Model Design Agency RFP Template Professional Development Plan Agency Onboarding Checklist Direct Marketing Agency RFP Template Promotion Agency RFP Template Agency Onboarding Framework Employee Holiday Calendar Sales & Marketing Alignment Tool Agency Performance Review Employee Satisfaction Survey Sales Enablement Skills Assessment Agency Selection Tool Full Service Marketing Agency RFP Template Steering Committee Charter Agency Termination Letter Template GAP Analysis Tool (Advanced) Succession Management Matrix Agency Transition Assets Acquisition Database Internet and Digital Agency RFP Template Supplier & Vendor Evaluation Agency Transition Creative Assignment Transfer Plan Management & Leadership Assessment Sustainability Report Template Agency Transition Model Marketing and Business Alignment Tool Vendor Consolidation Checklist Brand Assessment Tool Marketing Plan Presentation Template Vision Statement Worksheet Brand Marketing Agency RFP Template Marketing Skills Matrix VP Marketing Job Description Brand Strategy Scorecard Marketing Strategy Scorecard World Class Marketing Assessment Business Case Template Media Planning and Buying Agency RFP Template 8

9 Mobile Marketing Mobile Marketing Playbook & Toolkit Mobile Marketing Framework Mobile Application Type Assessment Tool Training Course: Mobile Marketing Mobile Marketing Solutions Study Launching a Mobile App How-To Guide Building a Mobile Friendly Website How-To Guide Mobile Application Development System RFP Mobile Marketing Competitive Tracking Tool Mobile Marketing Risk Assessment Mobile Application Development Vendor Evaluation Mobile Marketing Manager Job Description Mobile Marketing Strategy Scorecard Mobile Application Type Assessment Tool Mobile Marketing Maturity Assessment Mobile Marketing Usage Survey Mobile Content Development System RFP Mobile Marketing Metrics Dashboard Mobile Marketing Vendor Selection Tool Mobile Content Development Vendor Evaluation Mobile Marketing Planning Checklist Mobile Marketing Vendors Matrix Mobile Device Policy Template Mobile Marketing Project Charter Top Mobile Marketing Resources Database Mobile Marketing Business Case Mobile Marketing RFP Template Mobile Marketing Channel Selection Tool 9

10 Online Community Online Community Playbook & Toolkit Online Community Framework Online Community Readiness Assessment Online Community ROI Calculator Training Course: Online Community Online Communities for Customer Support Benchmark Report Driving Online Community Adoption How-To Guide eworkshop: Leveraging Public Communities Online Community Performance Benchmark Report Engaging Users with Gamification How-To Guide eworkshop: 5 Reasons to Consider an Online Community Online Communities Benchmark Report Hiring an Online Community Manager How-To Guide Community Manager Job Description Online Community Consulting RFP Online Community Readiness Assessment Gamification System RFP Template Online Community Governance Document Online Community Risk Assessment Gamification Vendor Evaluation Online Community Launch Checklist Online Community ROI Calculator Gamification Vendor Landscape Online Community Metrics Dashboard Online Community Strategy Scorecard Gamification Vendor Matrix Online Community Policies & Guidelines Online Community System RFP Template Online Community Budget Template Online Community Project Plan Online Community Vendor Evaluation Online Community Business Case 10

11 Product Management Market Research Playbook & Toolkit Go-To-Market Framework Market Requirements Document Product Development Strategy Playbook & Toolkit Market Research Framework Product Features Prioritization Tool Product Marketing Plan Playbook & Toolkit Product Development Framework Product Development Process Diagram Training Course: Product Marketing Market Research Benchmark Report Performing Exploratory Research How-To Guide Training Course: Product Development Engage Targets with Market Research How-To Guide Training Course: Market Research Facilitating Insightful Focus Groups How-To Guide eworkshop: Conducting Effective Surveys Conducting Successful Product Launches How-To Guide eworkshop: Product Business Case Creating a Product Business Case How-To Guide eworkshop: Positioning for Marketing Success Break Even Analysis Market Research Strategy Scorecard Product GAP Analysis Tool Build vs Buy Decision Matrix Market Segmentation and Analysis Tool Product Launch Checklist Case Analysis Research Report Marketing Research Benchmark Report Product Launch Plan Template Exploratory Research Plan Template Positioning Statement Worksheet Product Launch Team Charter Focus Group Facilitator Evaluation Pricing Strategy Template Product Lifecycle Matrix (Boston Square) Focus Group Facilitator Selection Tool Product Applications Worksheet Product Management Skills Assessment Focus Group Report Template Product Business Case Template Product Marketing Manager Job Description Hypothesis Testing Tool Product Development Assessment Product Marketing Objectives Scorecard In-Depth Interview Guide Product Development Budget Product Profitability Analysis Market Requirements Document Product Development Charter Product Roadmap Template Market Research Analysis Template Product Development Evaluation Matrix Product Sales Analysis Tool Market Research Capabilities Assessment Product Development Metrics Dashboard Product Success Drivers Quadrant Market Research Decision Problem Template Product Development Prioritization Tool Research Conclusion Prioritization Tool Market Research Firm Selection Tool Product Development Process Diagram Research Consensus Ranking Tool Market Research Problem Template Product Feature Competitive Analysis Research Proposal Template Market Research Project Schedule Product Feature Release Schedule Research Request Agreement Template Market Research Report Product Feature Request Form White Paper Template Market Research RFP Template Product Features Prioritization Tool Win Loss Analysis Tool 11

12 Public Relations & Crisis Communications Public Relations Playbook & Toolkit Public Relations Framework PR Agency Selection Tool Crisis Communications Playbook & Toolkit Crisis Communications Framework Media Relations and PR Audit Press Kit Checklist Training Course: Public Relations Public Relations Solution Study Building Successful PR Campaigns How-To Guide eworkshop: Building a PR Program Public Relations Maturity Model Crisis Communications Plan Template Crisis Messaging Map Tool Public Relations Budget Template Crisis Communications Review Chart Crisis Procedure for Family Members Template Public Relations Calendar Crisis Communications Schedule Crisis Procedure for the Media Template Public Relations Metrics Dashboard Crisis Communications Team Organizational Chart Holding Statement for Media Template Public Relations Strategy Scorecard Crisis Communications Team Roles Matrix Key Audience and Groups Crisis Template Public Relations System RFP Template Crisis Communications Team Roles Matrix Key Audiences and Groups Questions Template Public Relations System Vendor Evaluation Crisis Coverage Checklist Media Relations and PR Audit Public Relations Vendors Matrix Crisis FAQ Template Media Specialist Job Description Spokesperson Designation Template Crisis Inquiry Journal Template PR Agency Selection Tool Spokesperson Procedures Guide Template Crisis Level Chart Press Kit Checklist Story Trends and Stakeholder Issues Checklist Crisis Messaging External Notifications List Press Release Template Topic Matter Expert Contact List Crisis Messaging Internal Notifications List Public Relations Agency RFP 12

13 Sales Operations & Enablement Sales Enablement Playbook & Toolkit Sales Enablement Framework Sales Playbook Template Sales Enablement Roles Matrix Sales Operations Maturity Assessment Training Course: Sales Enablement CPQ Solution Study Developing Sales Playbooks from Journey Maps How-To Guide eworkshop: 10 Ways Marketing Can Drive Efficiencies for Sales Enablement KM Solution Study Formalizing the Sales Support Function How-To Guide eworkshop: Sales Enablement Benchmarks & Best Practices Sales Communication Solution Study Sales Compensation Solution Acquisition How-To Guide eworkshop: Integrating Sales Tools Accelerates Sales Sales Enablement Benchmark Report Sales Enablement Best Practices Report eworkshop: Jumpstart Growth with Sales & Marketing Alignment Sales Experience Quality Benchmark Report Starting Out with Sales Enablement How-To Guide eworkshop: Marketing & Sales Alignment Best Practices Sales Intelligence Solution Study Developing Sales Playbooks from Journey Maps How-To Guide eworkshop: Sales Enablement Best Practices Sales Tools Benchmark Report Formalizing the Sales Support Function How-To Guide eworkshop: Striking it Rich with Sales Enablement Sales Enablement Solutions Matrix CPQ Program Metrics Dashboard Sales Communication Metrics Dashboard Sales Intelligence System RFP Template CPQ Readiness Assessment Sales Communication Strategy Scorecard Sales Intelligence Vendor Evaluation Matrix CPQ Strategy Scorecard Sales Communication Vendors Matrix Sales Intelligence Vendors Matrix CPQ System RFP Template Sales Enablement Metrics Dashboard Sales Operations Maturity Assessment CPQ Vendor Evaluation Matrix Sales Enablement Readiness Assessment Sales Operations Metrics Dashboard CPQ Vendors Matrix Sales Enablement RFP Template Sales Operations Prioritization Tool Enablement KM Maturity Assessment Sales Enablement Skills Assessment Sales Operations Strategy Scorecard Enablement KM Metrics Dashboard Sales Enablement Strategy Scorecard Sales Playbook Template Enablement KM Strategy Scorecard Sales Intelligence Maturity Assessment Web Conferencing Vendor Evaluation Tool Enablement KM System RFP Template Sales Intelligence Metrics Dashboard Enablement KM Vendor Evaluation Sales Intelligence Strategy Scorecard Enablement KM Vendors Matrix 13

14 Sales Training Sales Training Playbook & Toolkit Sales Training Framework Sales Playbook Template Sales Skills Assessment Training Course: Sales Training Sales Tools Benchmark Report Achieving Corporate Sales Targets How-To Guide eworkshop: Create and Deliver Great Presentations Adopting Consultative Selling How-To Guide eworkshop: Not all proposals end in Marriage Documenting Sales Call Opportunities How-To Guide Account Executive Job Description Objection/Response Tool Sales Productivity Metrics (Quarterly) Account Scoring Template Sales Analysis Tool Sales Proposal Template Bid or No Bid Assessment Sales Analyst Job Description Sales Recruiting Assessment Competitive Products Sales Reference Sales Call Reporting Tool Sales Script Template Feature Advantage Benefit Tool Sales Forecasting Chart Sales Skills Assessment Inside Sales Manager Job Description Sales Forecasting Tool Sales Support Effectiveness Survey Key Account Analysis Sales Growth Team Charter Sales Training Assessment Key Account Planning Tool Sales Playbook Template SPIN Selling Questions Tool Key Account Reporting Tool Sales Presentation Template Stakeholder Analysis Matrix Non Compete Agreement Template Sales Productivity Metrics (Daily) Territory Management Checklist Non Disclosure Agreement NDA Sales Productivity Metrics (Monthly) Unique Selling Proposition Template 14

15 Shopper Marketing Shopper Marketing Playbook & Toolkit Shopper Marketing Framework Shopper Marketing Coupon Best Practices Checklist Training Course: Shopper Marketing Shopper Marketing Vendors Matrix The Definitive Shopper Marketing Guide Shopper Marketing Glossary Shopper Marketing Profile Template Shopper Marketing Profile Interview Questions Shopper Marketing Mobile Best Practices Checklist Shopper Marketing Roles Matrix Shopper Marketing Vendor Selection Tool Shopper Marketing Business Case Shopper Marketing Maturity Model Shopper Marketing Vendors Matrix Shopper Marketing Coupon Best Practices Checklist Shopper Marketing Budget Template Shopper Marketing System RFP Shopper Marketing Partnership Prioritization Tool Shopper Marketing Metrics Dashboard Shopper Marketing Project Plan Shopper Marketing Contest Best Practices Checklist Shopper Marketing Strategy Workbook Shopper Marketing Maturity Assessment Shopper Marketing Insights Database Shopper Marketing Program Strategies Shopper Marketing Signage Best Practices Checklist Shopper Marketing Journey Stages Template Shopper Marketing Manager Job Description Shopper Marketing Competition Tracking Database Trade Promotion Evaluation Matrix Trade Promotion ROI Calculator 15

16 Social Media Marketing Social Media Marketing Plan Playbook & Toolkit Social Media Marketing Framework Social Media Opportunity Assessment Social Business Maturity Model Social Media Governance Document Training Course: Social Media Marketing Social Media Marketing Solution Study Strategizing for Myspace's Comeback How-To Guide eworkshop: 2016 State of Social Media Marketing Social Media Analytics Benchmark Report Successful Newsjacking How-To Guide eworkshop: Building a Social Enterprise Understanding Twitter for Business How-To Guide eworkshop: Leveraging Pinterest for Business eworkshop: Social Media Metrics Using Google+ for Business How-To Guide Creating a Social Media Policy How-To Guide Effective Use of Instagram for Business How-To Guide Facebook Page Checklist Social Listening System RFP Template Social Media Metrics Dashboard Google+ Implementation Checklist Social Listening Vendor Evaluation Social Media Monitoring Instagram Implementation Checklist Social Media Business Case Social Media Opportunity Assessment LinkedIn Company Page Checklist Social Media Channel Map Social Media Policy and Guidelines LinkedIn Group Checklist Social Media Channel Selection Tool Social Media Project Charter Pinterest Implementation Checklist Social Media Competitor Tracking Template Social Media Risk Assessment Social Analytics System RFP Template Social Media Consulting Services RFP Social Media Specialist Job Description Social Analytics Vendor Evaluation Social Media Governance Document Social Media Strategy Scorecard Social CRM Best Practices Social Media Implementation Checklist Social Media Strategy Workbook Social Engagement System RFP Template Social Media Manager Job Description Social Media Usage Survey Social Engagement Vendor Evaluation Social Media Marketing Budget Template Social Media Vendors Matrix Social Experience System RFP Template Social Media Marketing Calendar 2017 Top Social Media Sites Database Social Experience Vendor Evaluation Social Media Maturity Assessment Twitter for Business Checklist 16

17 Video Marketing Video Marketing Playbook & Toolkit Video Marketing Framework Video Script Template Video Marketing Maturity Assessment Training Course: Video Marketing Video Marketing Solution Study Selecting Content Types for Video How-To Guide eworkshop: Using Video to Engage, Score, and Qualify Leads Video Content Metrics Benchmark Report Enhancing Content with Video Marketing How-To Guide Workshop: Video Content Marketing & Metrics State of Video Marketing Benchmark Report Creating Successful Online Videos How-To Guide Video Marketing Benchmark Report Post-Production Workflow Model Video Marketing Maturity Assessment Video Marketing Vendor Evaluation Pre-Production Planning Checklist Video Marketing Maturity Model Video Marketing Vendors Matrix Recording Live Video Checklist Video Marketing Metrics Dashboard Video Production Project Schedule Recording Video Presentations Checklist Video Marketing Posting Calendar Video Production Stages Map Video Marketing Assets Database Video Marketing Project Plan Video Script Template Video Marketing Budget Template Video Marketing RFP Template Video Topic Prioritization Tool Video Marketing Business Case Video Marketing Strategy Scorecard YouTube Posting Checklist Video Marketing Manager Job Description Video Marketing System RFP Template 17

18 Webinar & Event Marketing Event Marketing Playbook & Toolkit Event Marketing Framework Social Media Opportunity Assessment Webinar Program Playbook & Toolkit Webinar Program Framework Social Media Governance Document Training Course: Event Marketing Event Engagement Benchmark Report Collect Leads with City Tours How-To Guide Training Course: Webinar Program Event Marketing Benchmark Report Executing an Event Marketing Plan How-To Guide eworkshop: 5 Ways to Improve Your Webinar Leads Online Event Marketing Technology Overview Fundamentals of Event Marketing How-To Guidee eworkshop: 7 Ways to Enhance Webinar Promotions Generate Leads with Webinars How-To Guide eworkshop: Better Webinars - Content Mapping Edition eworkshop: Streamlining the Sales Cycle with Webinars eworkshop: The Anatomy of a Great Webinar eworkshop: Using Mobile and Social for Events Competitive Webinar Tracking Tool Online Event Marketing System RFP Webinar Presenter Evaluation Tool Conference Agenda Checklist & Timeline Post Conference Survey Webinar Program Business Case Template Conference Budget Template Tradeshow Evaluation Checklist Webinar Program Manager Job Description Conference Management Database Tradeshow Evaluation Matrix Webinar Program Maturity Assessment Conference Planning Checklist Tradeshow Lead Capturing Form Webinar Program Methodology Event Management Vendor RFP Template Tradeshow Program ROI Calculator Webinar Program Strategy Workbook Event Marketing Maturity Assessment Tradeshow ROI Calculator Webinar Project Management Tool Event Marketing Metrics Dashboard Webinar Budget Template Webinar Promotions Calendar Event Marketing Plan Methodology Webinar Checklist Template Webinar Risk Assessment Tool Event Marketing Strategy Scorecard Webinar Consulting Services RFP Webinar ROI Calculator Event Planning Checklist Webinar Evaluation Template Webinar Speakers Database Events Tracking Database Webinar Metrics Dashboard Webinar Strategy Scorecard Events Manager Job Description Webinar Plan Template Webinar Topic Mapping Tool 18

19 Website, Blog and SEO Website Redesign Playbook & Toolkit Website Redesign Framework Website Program Maturity Assessment Blogging for Business Playbook & Toolkit Blogging for Business Framework Website Design Budget Search Engine Optimization Playbook & Toolkit Search Engine Optimization Framework UX Testing Process Template Training Course: Website Redesign SEO Technology Overview Guide Build An RFP For Web Design How-To Guide Training Course: Blogging for Business Website Optimization Benchmark Report Creating Agile SEO Campaigns How-To Guide Training Course: Search Engine Optimization Demand Generation & SEO Benchmark Report Evaluating Website Effectiveness How-To Guide eworkshop: Trends in Personalization SEO Marketing Benchmark Report Preparing for a Website Redesign How-To Guide eworkshop: Building A Data Driven Website Tag Management Best Practices How-To Guide eworkshop: Learning to Love SEO Creating a Blog for your Business How-To Guide Blog Platform Database SEO Maturity Assessment Website Design RFP Template Blog Policy Template SEO Mobile Optimization Checklist Website Governance Document Blog Post Inspiration List SEO On-Page Optimization Checklist Website Launch Checklist Blog Post Syndication Calendar SEO System RFP Template Website Page Map Template Blogging Maturity Assessment SEO Vendor Evaluation Website Program Maturity Assessment Blogging Metrics Dashboard SEO Vendors Matrix Website Program Metrics Dashboard Blogging Promotion and Engagement Checklist Terms of Use Policy Template Website Program Prioritization Tool Blogging Topic Prioritization Tool UX Testing Process Template Website Program Strategy Scorecard Competitive Website Analysis Tool Web Content Audit Tool Website Project Charter Template Personalization System RFP Template Web Content Management System RFP Template Website Reporting Template Personalization Vendor Evaluation Web Content Management Vendor Evaluation Website Requirements GAP Analysis Personalization Vendor Matrix Web Infrastructure Checklist Website Roadmap Template Privacy Policy Template Web Metrics Reporting Tool Website ROI Calculator SEO App Store Optimization Checklist Web Requirements Document Website Usage Survey Template SEO Blog Post Optimization Checklist Web Requirements Priority Index Website Vendor Selection Tool SEO Keyword Database Webmaster & SEO Expert Job Description YouTube Posting Checklist SEO Keyword Value Estimator Website Design Budget 19