MANUFACTURERS. Brainstorm Imagine Communications Prime Focus Technologies Snell Advanced Media TSL Products

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2 MANUFACTURERS Brainstorm Imagine Communications Prime Focus Technologies Snell Advanced Media TSL Products

3 THE JOURNEY SO FAR PRIME FOCUS TECHNOLOGIES A CRYSTAL CLEAR VISION A few years ago, when the Media and Entertainment (M&E) industry was undergoing a sea change, IT veteran Ramki Sankaranarayanan, founder and CEO of Prime Focus Technologies (PFT), saw a huge opportunity in helping M&E enterprises begin their journey of digital transformation and migrate from tape to tapeless. PFT was incubated in 2008 as a media-tech business, offering technology and digital media services to the M&E industry worldwide. From a humble beginning in a garage, to a global powerhouse of more than 2000 personnel spanning five continents, PFT has had an incredible innings of growth and success over the last 10 years. The creator of Enterprise Resource Planning (ERP) software, PFT s office in Los Angeles CLEAR for the M&E industry, PFT today offers some of the world s biggest broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating business processes around content and managing their business of content better. ONE PRODUCT FOR EVERY NEED PFT s vision has been to make CLEAR the default desktop/ mobile application for the M&E industry. With CLEAR Media ERP, users get ONE MAM system across creative, marketing and technical operations, and ONE Software that will work across global sites. With Promo Versioning automation, work order administration, mastering automation and many such extreme 44 AUGUST 2017 DIGITAL STUDIO

4 digitisation features, CLEAR offers the lowest TCOP than the next best alternative a whopping 30-40% less. The product includes four transformational modules: Cloud MAM: ONE MAM for the enterprise across geographies, departments and businesses Broadcast Cloud: ONE Software for broadcast from creation to transformation, distribution and exhibition DAX Production Cloud: ONE Software for dailies and post workflows Operations Cloud: ONE Software to manage content store, processing and delivery of content A HISTORY OF FIRSTS CLEAR is the world s first, proven cloud-enabled Media ERP Suite that automates the content supply chain. In 2011, PFT deployed CLEAR to automate 21st Century Fox-owned Star India s content supply chain, making them the first broadcaster in India to adopt enterprise digitisation and TV Cloud. It was also the first to introduce the M&E industry to the concept of Hybrid Cloud, which is hosted in multiple data centers around the world and caters to the global needs of content enterprises. On the back of Hybrid-Cloud enabled CLEAR Media ERP, its team today manages content and content workflows across 170 physical sites. In 2013, PFT launched True North, the world s largest digital media services cloud. As a 24x7x365 global content operations hub spread across 100,000 square feet, True North is the digital backbone that powers 400 TV shows daily and manages over 1.5 million hours of content annually. It was also the first to build a customised cricket taxonomy with 120 descriptors per ball bowled (for cricket giant BCCI), the first to offer site-to-site application disaster recovery, and the first cloud technology solutions provider to get ISO27001 and SOC 2 certified. Some of PFT s industry-first solutions include: Story Teller on Air : An appliance that helps create compelling stories from MAM/archive for playout on-air directly Diva Cricket: World s first video timeline for Cricket (co-created with Deltatre) Contextual Advertising (CAD): A solution that enables playout of TV ads that are contextual to content An all Internet Protocol (IP) workflow for streaming live content Smart Tasker: ONE console for third party apps ZipClip: A specialised tool for automated VoD creation Promo Operations Module: End-to-end business process orchestration for promo creation including versioning automation Interoperable Master Format (IMF): World s first IMF Media Player for playback over a streaming proxy Mastering Automation: An efficient and cost-effective solution to create masters for domestic and international syndication Every year, PFT continues to launch pioneering products that help M&E companies drive creative enablement, enhance efficiencies and lower TCOP. Its efforts have been rewarded with various prestigious industry recognitions over the years. EXCEPTIONAL ORGANIC & INORGANIC GROWTH In 2014, PFT acquired DAX, a leading provider of cloud-based production workflow and media asset management applications to the entertainment industry. The PFT-DAX combination created an unrivaled industry leader offering a uniquely robust and dynamic stack of enterprise-class Media ERP solutions to broadcasters and studios. Close on the heels of this came PFT s acquisition of Academy Award winning Lowry Digital, one of the finest tools in the world for remastering, up-conversion and restoration. These strategic acquisitions accelerated PFT s expansion in the Americas, where the company recently signed deals with clients like Hearst Television, Complex Networks, and Turner Latin America. Additionally, it recently raised its first round of funding from Ambit Pragma Private Equity, which validates its strong track record of profitable growth and reinforces the unflinching confidence investors have in its capabilities. LONG LIST OF CLIENTELE PFT works with major M&E companies like Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Tru TV, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Google, YouTube, Amazon Prime, HOOQ, Viacom s Voot, Cricket Australia, and The Associated Press. The company s marquee clients in India Representative View of CLEAR Cloud MAM THE JOURNEY SO FAR PRIME FOCUS TECHNOLOGIES DIGITAL STUDIO AUGUST

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