Research on Middle and Small Manufacture Enterprise E-commerce Application Systems Mingqiang Zhu a, Zuxu Zou b

Transcription

1 Advanced Materials Research Online: ISSN: , Vol. 933, pp doi: / Trans Tech Publications, Switzerland Research on Middle and Small Manufacture Enterprise E-commerce Application Systems Mingqiang Zhu a, Zuxu Zou b School of Civil Engineering and Architecture, Wuhan Polytechnic University, China a Xfzmq7912@163.com, b @qq.com Keywords: Manufacture enterprise; E-commerce; Application systems Abstract. The article first analyses e-commerce new environment on medium manufacturing enterprise requires, current medium manufacturing enterprise achieved e-commerce has many difficult, should e-commerce correctly awareness, and full planning, and points step implementation, and e-commerce and enterprise integration, and construction features of e-commerce platform, and procurement and supply chain of collaborative management, and attention customer management, and variety e-commerce of mode mixed, and flexible effective operations, and logistics socialization, views, focus on small and medium manufacturing enterprises in e-commerce applications to be innovative in design, production and management of agile and flexible production strategies. Introduction According to Ministry of Information Industry expects by 2010, 60 million SMEs in China 60% enterprises in developing e-commerce applications, e-commerce applications for small and medium enterprises provides new ways and means of development, e-commerce will be a booster for economic development in China. Small and medium sized manufacturing enterprises through the implementation of e-commerce, enterprise products, raw materials, unproductive electronizationand networking such as products, services, procurement, increase sales coverage and promote sales, reduced circulation, reduce costs, improve efficiency, effectiveness, through e-commerce, enterprise management to achieve higher levels can effectively improve their competitiveness. Is different from pure trading and marketing company, production, manufacturing and processing enterprises both in terms of business links are all links of their own complexity, far more than the former. So the process of e-commerce in small and medium manufacturing enterprises, the difficulties faced by larger, traditional e-commerce solutions for small and medium manufacturing enterprises in China is of great practical significance. Requirements for Small and Medium Manufacturing E-commerce With the development of internet technologies, network marketing techniques improve, e-commerce has come in today's consumer market as a whole under the situation of supply exceeding demand, China's manufacturing industry will be confronted with how to meet the individual needs of consumers, agile production, reduce production costs, improve product quality, improve logistics and service requirements. In the era of e-commerce, Internet consumers are intelligent consumption, growing emphasis on the quality of life of the individual, emphasizing personal consumption, which requires manufacturers of production must be achieved from single varieties in bulk to many varieties, small quantity production, will continue to provide innovative and personalized products, manufacturing has made highly flexible production demands[1]. With the increasingly fierce competition among enterprises, as well as global economic integration, Internet consumers on spending wisely, network provides consumers with a good price comparison tools, market requires companies to provide timely and high-quality products, low prices, and manufacturing companies also consciously reduce costs in order to get higher profits or competitive advantage. Manufacturing enterprises in the process of attention to control production All rights reserved. No part of contents of this paper may be reproduced or transmitted in any form or by any means without the written permission of Trans Tech Publications, (ID: , Pennsylvania State University, University Park, USA-06/03/16,00:20:59)

2 820 Manufacture Engineering, Quality and Production System III costs, purchasing costs, sales, cost controls and management both in terms of consciousness, as well as on the means of implementation are relatively weak. How to reduce purchasing and sales processes in the link, direct control over the vendor's price, quality, delivery, and wholesalers and dealers in stock, shipping, warehousing is an important problem faced by enterprises in the era of e-commerce. In the era of e-commerce, the homogeneity of products is widespread. In the competition in addition to price factors, is also a factor. Traditional manufacturing enterprises in the market feedback is obviously too slow, including new products and capture new business opportunities. The modern pace of life, networked consumers generally expect demand for their products to quickly design, fast manufacture, can quickly access, that requires manufacturing can respond faster, with better organization of production, implementation capacity. In e-commerce in virtual environments, due to lack of effective experience part of network consumers skeptical about product quality, service, and requires manufacturers to continuously improve product quality, and form as soon as possible, the regional or national brands, and constantly improve the service system. In the era of e-commerce can quickly expand market coverage, have a globalized economy or national market breadth can be completed faster, better, cheaper logistics and distribution services, manufacturing enterprise logistics service poses a tough challenge. Original mode of logistics, logistics management and e-commerce supporting far from. The Difficulties of Small and Medium Manufacture Enterprise E-commerce Applications E-commerce is currently small and medium manufacturing enterprises have several wrong ideas, affecting the healthy development of e-commerce of manufacturing enterprise. In the mid 90 to around 2004, e-commerce in China is still in the early stages of development, due to some manufacturing enterprises. Business development in the field of lack of awareness, by blind investments or simple application, and did not receive their due effects, then the e-commerce industry useless, see manufacturing rely on traditional means of business had been affected by manufacturing companies business enthusiasm; there were manufacturing enterprise e-commerce crash course theory, that e-commerce applications is to build a business web site or simply make use of some public large-scale e-commerce platform can be achieved without doing detailed Internet marketing part manufacturing enterprises. There are expensive on the e-commerce, arguing that businesses need to take a very high price, and requires a great deal of human, material and financial resources to implement e-commerce, these one-sided, erroneous view seriously hinder e-commerce of manufacturing enterprise work. China's small and medium manufacturing enterprises is that most companies do not have enterprise Informationization, and computerized accounting, invoicing, and other local information. Even e-commerce, nor integration of enterprise information, seriously affecting the efficiency in the implementation of e-commerce. Scarcity of talents in enterprise information, while in the process of enterprises normalization in the future, including in electronic commerce, whether the enterprises building their own or outsourcing, you need to understand what normalization as well as familiar with business professionals[2]. E-commerce requires a manufacturing company with flexible and agile production capacity, which requires businesses with faster decision-making capacity, product design capabilities, flexible production organization and implementation capacity, technical preparation, materials for manufacturing equipment, employees should have a very high demand. Some manufacturers already have a mature mass production organization of formalized processes, stereotypes, such as various lines of production, they have very difficult process reengineering; most mass production manufacturing equipment was also purchased, simply to small mass production is certainly not economics; frequent job switches have great effects on productivity, production ready task becomes very difficult, strong technical force, inadequate, these are the difficulties faced by manufacturing enterprise carrying out e-commerce.

3 Advanced Materials Research Vol Manufacturer sale mainly wholesale or agent, sold for enterprise users. E-commerce will form B2B and B2C, directly facing the end-consumer direct marketing and sales experience to the end customer, managing, to scattered product clearing, logistics service, the service may not be adapted, in particular, will face greater challenges in trade marketing. Small and Medium Manufacturing Enterprise Solution for E-commerce Application Research Deep understanding of the impact and importance of e-commerce to manufacturers, faced with fierce competition and e-commerce businesses that new business models, manufacturers are taking the road of e-commerce without delay, and the early results, the better; but also to recognize our country e-commerce application from the naïve to enter to grow to full maturity had a tough journey; enterprises need to do internet marketing efforts, recognizing the long-term coexistence of e-commerce and traditional commerce; e-commerce applications step by step, by shallow to deep, affordable and effective positive health; full research and understanding of new methods, new rules for electronic commerce. Enterprises successfully implement the programmer of three important elements: people, products and processes. In addition to its product, the corporate leadership's full attention and active participation of the staff, detailed implementation process is very important. Enterprise carrying out e-commerce must be fully planned and constructed step by step, benefit-driven to progressively extend approach. Comprehensive planning includes the development of e-commerce as a whole needed to reach the goals of the project, manufacturing companies according to their stage of development, strength and planning objectives, combined with product features and competitive dynamics of the market, effective e-commerce applications, including e-business and enterprise information integration, overall planning, and overall project costs of input-output analysis, risk assessment, and so on. View to the adoption of a comprehensive plan of clear planning process enables enterprises to maximize the risk. Enterprises in the course of carrying out e-commerce should be based on the actual situation of their own, gradually establish a new management mode of e-commerce for core. From the establishment of enterprise resource planning, through the integration of business processes to reduce costs and improve efficiency, increased cooperation of supply chain in order to achieve cooperation between enterprises, eventually create value through collaboration in the e-business community. Manufacturing enterprises by introducing and cultivating internal talent to build their own information and electronic commerce, and gradually establish and perfect the corporate management information system. Generally considered application of e-commerce is an extension of traditional enterprise management information system. The perfect e-commerce depends on the implementation of the internal management information system. Has many of enterprise while carried out has e-commerce of business, but due to no background management information system of inventory information, and transport information, and production information, and procurement information, so once upon a Taiwan e-commerce platform obtained of sales orders, and market information cannot timely passed to background production system in the; also, if front desk system cannot timely reads background system in the on products of price information, and customer, information, on will cause before and after Taiwan information of disjointed, eventually led to customer satisfaction degree of declined, even customer group of loss. In the e-commerce solutions, enterprise management information systems are very important. Manufacturing company building an e-commerce site, close to business, focus on product features, target groups, fully embodies the concept of enterprise marketing, the emphasis on corporate characteristics; e-commerce orders for core, management information system and enterprise information integration, information processing, arrangement, organization and implementation of production tasks. E-commerce platform is an enterprise information portal. Main components: B2B to B2C applications, such as customer management, web management, online web e-procurement management systems, online trading, and online negotiations. Enterprises through the establishment of e-commerce platform, you can integrate information, purchasing, content management, contracts,

4 822 Manufacture Engineering, Quality and Production System III inventory, customer relationships, support services, and a variety of business and application. Features and services not required to stop, and gradually improved methods to be used. website design, implementation can be completed depending on the specific circumstances of the enterprise build and outsourced operating enterprises need to have dedicated personnel to maintain, update, apply. Manufacturing Enterprises Countermeasure under E-commerce Manufacturing companies to take full advantage of network discovery consumer potential consumer demand, according to different requirements for detailed study, development and design of new products, and to seek the views of network clients, to meet growing consumer demand for personalized, enable enterprises to shift from a product-centric to customer-centric. Forming orders for manufacturing enterprises to e-commerce centers, most of these orders have more variety and small batch characteristics, just in time s suitable for small batch production, manufacturers can import the just in time, the formation of e-commerce under just in time production. The order determined by the e-commerce into the plan, released to the last operation, through exclusive back pull the water line on-time production, system forming operations of logistics and information flow of the central nervous system, total quality control guarantee the quality of products. In order to meet the requirements of flexible production, manufacturing companies when configuring the line, should be selected whenever possible production line can produce multiple models, specifications of products, development of multi-functional equipment, use of appropriate automation, accelerating the pace of jobs replaced, achieving flexible job number, form a flexible e-commerce processing center[3]. Agile manufacturing enterprises to take advantage of e-commerce technology to grasp the changes in market demand, production and development of community demand for the products in advance; for a network order can respond quickly, including rapid cost accounting, decision-making, confirm accepted orders, can be carried out quickly product design and rapid production schedule of preparation, preparation for rapid production, rapid production, completion and distribution. Agile production management requires companies to break the original organizational model, form a small project management the management mechanism, improving the responsiveness of e-commerce. Collaborative Procurement and Supply Chain Management Manufacturing enterprises through enterprise e-commerce platform, products, raw materials, unproductive products and services such as online e-procurement management, reduced link, reduce costs, improve efficiency, and enable enterprises to achieve higher levels of management. Through the supply chain management in e-commerce, include suppliers and customers in enterprises in the supply chain, of the supplier's inventory, facilities, the availability of timely, or sync understand customer needs in advance, you can avoid the opportunity missed. Network supply chain management business from raw material procurement, product design, order processing and product delivery, can also be hours to track down. Using Internet technology can not only comprehensive daily monitoring downstream enterprise customers, sales and inventory, timely replenishment, and can keep you informed of upstream suppliers of raw material inventory, timely replenishment, inventory levels are kept to a minimum[4]. The Importance of E-commerce Customer Relationship Management Customer relationship management is important factors in business success and to become more competitive, so some people as resource of the 21st century an extremely valuable customer resource. Traditional customer relationship management marketing, sales, service and other ways, just to stay in business services such as advertising, face-to-face communication and on-site, so firms found it difficult to substantially increase the level of customer service.

5 Advanced Materials Research Vol Mix Variety Flexible and Effective E-commerce Model At present under the environment of e-commerce, manufacturing companies to take a variety of mixed mode of e-commerce platform to quickly expand the impact of enterprise, increasing the visibility of businesses and products. Through their own websites, to large B2B platforms, industries, China supply, global industries such as forms, make full use of push marketing tool for web site and product promotion, publicity. Operation and management of e-commerce according to the specific circumstances of the market, you have to focus, seeking a breakthrough point, such as e-commerce, nationwide, worldwide sales; you can also walk from corporate communications, product promotion, sales, supply chain management, ways to gradually improve from easy to difficult. Conclusions Application of e-commerce in manufacturing enterprise in China is very fast, and there are a lot of difficulties in the development, manufacturing companies by establishing the correct concept of e-commerce, improve enterprise information, establish an effective e-commerce platform, agile, flexible production strategy under e-commerce, use of advanced Internet marketing idea, help reduce costs, increase sales, increasing competitiveness as soon as possible to the modern transformation of the manufacturing industry. References [1] Liu Fang. The details of project management and execution. Technical and Economic and Management Research, 2006, (06). [2] Yu Jia. To improve project execution is the key to good project management. Anhui Architecture, 2006, (08). [3] Wang Jianguo. Construction project management in the execution. Construction Management Modernization, 2005, (04):56. [4] Xie Aihui. On the competitiveness of our enterprise information. Economist, 2005, (02):149.

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