Apps, Cloud and the Internet of Things. Why Mobile Communication has just started

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1 Apps, Cloud and the Internet of Things. Why Mobile Communication has just started Vlado Galevski International Sales Expert, November 9, 2011

2 When Machines Talk 2

3 M2M The automated transfer of data between machines, devices, sensors and central servers with the purpose of remotely monitoring and controlling them with or without human interaction. 3

4 Global M2M Market 4

5 M2M and the cloud Cloud Services 5

6 50 Billion Devices need to be managed 6

7 M2M has arrived. Transport & Logistics Health Care Consumer Electronics Automotive Industrial & Smart Business Connectivity services for communication between machines, systems, sensors, etc. with or without direct human interaction. Retail & Payment Energy & Utilities Security & Surveillance 7

8 Where s the potential Number of Vending Machines per Capita in EU up to 1,29 Number of ATMs on 1000 km² in EU 98 Number of POS per 1 million people in EU 11,537 Number of Security devices in EU 1 in 14 inhabitants Number of RMAC devices in Europe 47 million Number of Cars/commercial vehicles in Europe over 500/11 million Percentage of EU population having a long standing health problem 40% Electricity meters in Europe ~ 100 mil 8

9 Prognosed M2M Growth Prognosis Market Research Insitutes > Worldwide 50% yearly market growth from 2015 till > M2M will make up 2,7%of Telcos overall revenues till > 2,1 billion connected devices till 2020 according to Analysis Mason; Gartner: 7 billion Telekom Austria Group KPIs > Estimated 10 million M2M connections in CEE till 2015 > M2M ARPU: 5-15% of today s ARPUs for telephony/internet services > More than TAG M2M SIMs till 2011 eoy, yearly growth of 50% Commercial and consumer M2M device connections by industry sector, worldwide, 2020 [Quelle: Analysys Mason, 2011] 9 1 Quelle: Gartner, September 2011

10 Enhancing Customers Business Real time transactions Up-to-date information Live monitoring and diagnostics Remote device management and control Firmware upgrades New & optimized business models Full transparency & better customer service Cost reduction & cost control Responding to legislation 10

11 Simplifying Customers Lives Out-of-the-box connectivity, zero-configuration setup Up-to-date information and live notifications Remote backup of data Automatic upgrades and bugfixes Peace of mind Better customer service Full transparency Cost reduction & control 11

12 Connecting Solution Users, Solution Providers and Solution Developers Up-to-date information Cost transparency Live notifications Convenience Market access Communication, sales and delivery channels Customer know-how Financing models & risk sharing Peace of mind Real-time billing Remote backup of data Telekom Austria Group Solution Partners Automatic upgrades and debugging Market know-how Connectivity and IT services New innovative services 12

13 From Good Telcos to Great Partners Advanced Access to Telco Resources & Infrastruct. Dedicated Customer Service Adoptable & Flexible Business Models Access to Expert Sales Force Full Customization Capabilities Application Enablement Consulting Services Access to Telco Market Worldclass Competitive Roaming Agreements Professional Services Vertical Industry Expertise Access to Customer Base Dedicated Channel & Partner Managemen t M2M SLA Test and Certificaito n Lab Access to M2M developer community Training Adoptable & Flexible Pricing Models 13

14 Telekom Austria Group M2M Key Facts M2M Competence Center >Leading telecommunication company in Austria and CEE >Operating companies in 8 countries with an addressable market of 41m inhabitants >Telekom Austria Group M2M is a dedicated company that > Serves as competence center for M2M to all daughter companies of Telekom Austria Group > Is the single point-of-contact for international M2M customers and partners 14

15 Core values of TAG M2M > Dedicated organization enabling flexibility for partnerships and strong backing and access to assets from whole group > Biggest operator group in CEE with existing sales force and networks in 8 countries with one single point of contact for CEE and beyond > Modular M2M Solution Sphere to deliver flexible customized services in a range of verticals for customers, but also partners 15

16 How we do Business We Strive for Your Success Your Requirements are Our Challenge Your Satisfaction Keeps Us Going We are successful when you are! 16

17 Telekom Austria Group Solution Partners 17

18 M2M Reference Case TomTom Logistics & Transportation TomTom is the world's leading provider of in-car location and navigation products and services. TomTom LIVE services, including TomTom HD Traffic, provide drivers with realtime information (such as traffic conditions etc.) and help drivers to save time, money and fuel. Today, over 1.3 mio drivers can already enjoy a stress-free journey. The technology uses, amongst others, anonymous data from the TomTom LIVE devices using the A1 mobile network. Why Telekom Austria Group M2M Solution With the introduction of LIVE Services a new era of navigation begins in Austria. We are delighted that we could win market leader A1 Telekom Austria and best mobile network operator in Austria to provide drivers with the most up to date and precise traffic information. Corinne Vigreux, Managing Director TomTom Key Facts Company TomTom, Netherlands OpCo in Lead A1 Telekom Austria Market National plus roaming Solution Navigation and information services M2M Proposition Customized SIM cards, tailored to TomTom logistics processes Customized SIM lifecycle and tariff plans, fitting TomTom product lifecycle SIM management Advanced reporting B2B Gateway 18

19 Any Questions Visit us on or us at Title of Presentation, XXX XXX,