Maximize Your Sales With the AppDynamics Visibility Pack

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1 Maximize Your Sales With the AppDynamics Visibility Pack Leverage AppDynamics to edge out the competition, exceed your quota target, and lead the multicloud conversation. Make your customers infrastructure application-aware with the AppDynamics Visibility Pack.

2 2 What is the AppDynamics Visibility Pack? The AppDynamics Visibility Pack (AVP) provides application visibility into core Cisco enterprise networking and data center solutions, and can be added to infrastructure deals for just $70k. What s included: APM Advanced Agents Database Agents Browser Agent days of AppDynamics professional services Customers will be equipped with every license needed to to instrument AppDynamics across a critical application. The implementation process is seamless for you and your customers. The AppDynamics Visibility Pack is currently available in: U.S., Canada, EMEA, Latin America (except Brazil), Japan, India, Australia, New Zealand, and Singapore.

3 3 Four Key Reasons to Care About AppDynamics Visibility Pack 01. Application Visibility Into Cisco Infrastructure: AVP enhances Cisco s core solutions, giving customers visibility into how their network policies and data center configurations are impacting the applications running on them. No other infrastructure solution provides a view from the application to the network. 02. Multicloud Relevance: 86% of enterprises have adopted a multicloud strategy, but enterprises are struggling to make sense of the complex environment. By monitoring performance regardless of where the application sits AVP helps customers get the most from their cloud investment by: De-risking cloud migration Speeding up migrations by up to 50% Validating migration success 03. Easy to Sell: Designed specifically for Cisco customers, AVP can be added onto existing data center and enterprise networking deals as a way to gain visibility into infrastructure investments. It s low-cost and easy to implement, with no risk to you, your customer, or your core Cisco sale. The AppDynamics Professional Services team will walk your customers through the entire process. 04. Expand Share of Wallet: Customers love AppDynamics a lot. Within months of deploying AVP, customers typically expand the solution across their IT and business environments by 5 to 14 times the initial deal size. Emblem Health and Cognizant: 5x Expansion in 5 Months We leveraged the GPL to accelerate both deals. We maintained our deal size, protected our margins, and got Cognizant to close before the quarter end. David Kaiser, Cisco Account Manager Telstra: 16x Expansion in 5 Months With the Cisco/AppD relationship and the Cisco GPL, we were able to get our foot in the door and prove AppDynamics value in 3 weeks. Unheard of at Telstra! Simon Horrocks, Regional Vice President, Australia & New Zealand

4 4 Undeniable Value: Cisco Infrastructure + AppDynamics Visibility Pack The value of Cisco s core infrastructure solutions are undeniably enhanced with AppDynamics. Below are just a few examples of the challenges AppDynamics can help solve for your customers. Challenge The AVP Solution No visibility how to optimize application performance across virtualized or hyperconverged environments in UCS or HyperFlex Installing AppDynamics with UCS or HyperFlex gives teams an added layer of visibility and transparency into how business-critical applications are performing on top of the hyperconverged infrastructure. When issues occur, AppDynamics detects the root cause and avoids war room scenarios ultimately driving better end user experiences and business outcomes. No application context when troubleshooting network performance issues in ACI When AppDynamics is installed with ACI, teams can easily identify which services are impacted due to the network and what infrastructure the services run on. This makes it easier and faster to troubleshoot issues, identify root cause, and fix the problem in the network.

5 5 Help Your Customers Become Agents of Transformation There s a massive transformation happening: $6 trillion in annual revenue is expected to shift from digital laggards to digital leaders. Unfortunately, a majority of enterprises are failing to keep up with this trend, as 73% of CEOs report having an insufficient digital transformation strategy. You can empower customers who are facing this critical challenge. By adding the AppDynamics Visibility Pack to your infrastructure deals, you can arm your customers with the application visibility they need to deliver flawless digital experiences and confidently embark on their digital transformation. Start Pitching the AppDynamics Visibility Pack Today Your AppDynamics sales counterpart will help you target the right accounts for this program and partner with you every step of the way. To get started, accelerate@appdynamics. com or contact your AppDynamics Sales Representative directly.

6 6 We talked to the CIO about 5 silos within Whirlpool that Cisco could help him with overall including applications. The only thing he kept going back to was AppDynamics. Tracy Baij, Cisco Account Manager The term APPDYNAMICS and any logos of AppDynamics are trademarked or registered trademarks of AppDynamics, Inc. AppDynamics is now part of Cisco