So unterscheiden sich unsere Leitmessen

Transcription

1 So unterscheiden sich unsere Leitmessen 1

2 CeBIT The Global Event For Digital Business CeBIT includes the whole spectrum of the digital top-topics Thereby CeBIT presents the entire supply chain of the data driven business High level decision makers meet experts from all over the world, in this way forming the most important sales platform of the digital world

3 CeBIT: Core Messages 3 Global event for digital business THE platform for datadriven business CeBIT stands for: exhibition, conference, networking Platform for digitalization of business, society and government Key themes: Analytics, Cloud, Security, lot, Mobile, Social Innovation: startups, showcases/applications, New techs: drones, VR, AI, 5G

4 The CeBIT-Story or the Formula 3 x 3 4 Economy Administration Society Exhibition Conference Networking IT-provider Business User Start-Ups

5 Our promised benefits Disruptive Technologies and new business models Top-level Audience 33% of all visitors came from top management echelons. Only here the whole value chain of the data-driven business & More than 350 startups showcased their creative ideas at the event. High political presence & comprehensive preliminary reports

6 6 Visitor structure CeBIT 2016 of all CeBIT visitors play a role in their organizations purchasing decisions. of them do so with decisive authority. are trade professionals

7 Statistic Generation of your target groups 7

8 CeBIT Global Event for Digital Business The Plattform of the data-driven business 8 CeBIT is unmatched worldwide for its comprehensive coverage of data-driven-business and its ability to drive the cross-industry dialogue needed to develop IoT ecosystems Creation of data insight a company Data storage & computing Data distribution Data security Data analysis Data enhancement in IoT Use of Data in M2M Customer interaction tools Enterprise 2.0 Devices for data input Sensors Data Center Automation & Infrastructure Server Technologies Virtualization & Storage Co-location Software def, X Networks Telematics UCC Connectivity Mobile Devices Broadband Solutions Antispam App Security Cloud-/ Cybersecurity Data Loss Prevention Network Security Big Data ERP CRM ECM, Input / Output Solutions IoT Business Cases New databusiness models Smart Home Pavilion Dronemasters M2M Pavilion

9 9 That offers CeBIT: Exhibition Conference Networking-Event Trade Automotive Media Logistics Health ITC Industry Banking Energy Craft The Global Event for Digital Business Digitalization of companies intersectoral cross functional along the supply chain DATA Analytics CLOUD Digitalization of the public sector Administration Citizen interfaces Open Data DIGITAL TRANSFORMATION Digitalization of society Broadband expansion Data security Work 4.0 LOBs MOBILE SOCIAL SECURITY Infrastructure INTERNET OF THINGS CxO LOB IT-Professional Creatives Politics Journalism

10 10 Formats to generate your wished audience (1/2) CxO-Formats CeBIT Welcome Night CeBIT Executive Club VOICE - Booth Executive Talk&Lunch BITKOM Exec. Night LoB-Formats Marketing & Sales Solutions HR RoundTable Research&Innovation Campus Mittelstand

11 11 Formats to generate your wished audience (2/2) Industries-Formats Administration Public Sector Parc Trade Planet Reseller Automotive automotiveit Kongress Health/ Production IoT SOLUTIONS More Highlight-Formats Dronemasters CeBIT Salesforce World Tour as Partnerevent Women in Digital Business SCALE11 Startup Area with Founders Fight Club Europe Conference at CGC Monday

12 These are the differences of CeBIT and Hannover Messe 12 Digital Enterprise, Public Sector and Society Along the whole value chain of the data-driven business IT decision makers from different industries Internet of Things: also including Industrie 4.0 Trade Supply chain of the Service-Industry Acquisition Development of performance commitment Pre-Contact Service performance After-Contact Logistic Media Banking Health 70% of BIP Supply chain of the Producing-Industry Inbound logistics Production Smart Production Automation Robotic Outgoing logistics Marketing & Sales After Sales Automotive Energy Medizintechnic Engineering Digital Factory Industrial technologies and materials for the production industry Production manager Industrie 4.0: is the focus of this exhibition as intelligent production is the key topic of Hannover Messe with all details 26% of BIP

13 13 Trends of the Digital Economy CeBIT is the central hub for the big topics of the industry located at different event areas. In each location IT-provider meet high level decision makers from user companies and let them experience the whole supply chain.

14 Event areas of CeBIT

15 15 Discover d!conomy Technology visitors can touch Digital & Economy = D!conomy Fraunhofer demonstrated with the example of a smart air freight container how companies and smart objects can connect with one another to exchange freight papers, track deliveries, or flexibly organize transport routes. Intel presented at CeBIT 2017 how winemakers can help themselves with cloud-based applications which makes them able to measure leaf wetness, soil ph values and nutrient levels to take the correct actions.

16 16 Discover d!conomy Technology visitors can touch Over 500 showcases about digitalization and IoT on CeBIT Over 20 industries presented their specific solutions with showcases SAP presented their vision of a connected stadium. Data of current transport situation, ticket availability, catering are generated around the Allianz Arena in Munich. This enables the management to react directly, to offer an unique footballexperience for visitors.