Contact me at

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3 Phil.About() Principal Architect, InterKnowlogy, Inc. Microsoft MVP, ASPInsider, MCSD, MCDBA, CSM, CSP Founder, Agile Conferences, Inc. President, Cincinnati.NET User s Group Co-host, Hallway Conversations

4 INTERKNOWLOGY Training XAML (WPF, Windows 8.1, Windows Phone 8.1), Agile Natural User Interfaces (NUI) - Incorporating Voice, Touch, and Gesture Interaction Design (IxD) - Designing software to actual users Enterprise Mobile Apps (EMA) Expanding your brand, Increasing Productivity App Renovation (AR) - Add NUI and IxD to existing software Contact me at philj@interknowlogy.com

5 Cloud and SaaS model adoption On-Premises Hybrid SaaS Apps Opportunities Expanding Market Opportunity Sell directly to business decision makers More predictable revenue Lower infrastructure support costs Challenges Requires business model shifts Revenue builds up more slowly, harder to invest back in business Legal and regulatory concerns around data SLA management - Requires high level operational disciplines Requires re-architecting existing applications

6 Core Competencies Essential value for ISVs to build Non-core, but Necessities Limited value for ISVs to build Software+ Customer workflows As-a-Service (Platform & Infrastructure Management) Balancing SaaS delivery with core software and solving customer problems.

7 ISVs are experiencing more challenges and burdens managing their own infrastructure

8 Core Competencies Essential value for ISVs to build Non-core, but Necessities Limited value for ISVs to build Software+ Customer workflows Choosing the Right Cloud Platform Choosing the right cloud platform is critical when expanding your business to the cloud and SaaS

9 Business Model & Strategy Pricing /Cost Structure Pricing model monthly, annually Funding model: CAPEX vs. OPEX Cost to scale (COGS) Target Market Target market and geo presence, expansion Macro environment data sovereignty, regulatory compliance Business Goals Cloud First or Cloud Both strategy Grow organic or through acquisition Channel model Funding get sold, get invested Application Architecture Complexity & Customization Complexity of solutions data layer/app layer APIs Solution integration: 3rd party solution integration, APIs support Customization enabling partners Tenancy Single tenant vs. Multi-tenant Core vs. new/extended solutions Operations Customer Needs & SLA Reliability/Availability Support Easy on-boarding DevOps ALM Performance Security/Compliance Service management: Provisioning, usage metering, billing DevOps collaboration Versioning Scalability

10 Hybrid Cloud: Across On-Premises, Managed Hosting, and Public Cloud 80% of SaaS ISVs are self-hosted today Key Drivers < 2% Cloud-based infrastructure (Public Cloud) Fast time to solutions, rapid deployment for new services Global reach with broad geo coverage 18% Enhanced Managed Services and Hosted Managed Services Delegate operations and infra management to capable managed hosting partners 39% Co-location 41% ISV On-premises Specific geo coverage or local presence while maintaining operational control to meet customer s expectations and SLA Infra HW operational efficiency Complex solution architecture and customization Full operational control to meet customer expectations and SLA Cost to scale. CAPEX funding model Source: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014

11 Complete Hybrid Cloud Platform ONE Consistent Cloud Platform to Support ISVs Business Needs < 2% Cloud-based infrastructure (Public Cloud) Microsoft Cloud OS 18% 39% Co-location Enhanced Managed Services and Hosted Managed Services Microsoft Customer ONE Consistent Platform Service Provider 41% ISV On-premises Allows ISVs to expand SaaS business seamlessly with a consistent hybrid platform Source: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014

12 The Platform for Your SaaS Business Multi-Tenant Integrated Virtualization Microsoft Data platform On-Premises One Consistent Platform Service Provider Unified Management Common Identity Flexible Deployment Deliver a consistent platform to run your applications across on-premises, Microsoft public cloud, and service provider s cloud

13 Grow your business with Microsoft no matter where you start Microsoft Azure Develop Deploy Manage Monitor Service Provider On-Premises

14 Designed for Cloud Applications Application Hosting (SaaS/PaaS/IaaS) Desktop Hosting through RDS Foundation for Hosting Service Provider Offers Windows Azure Pack & Service Provider Foundation API ISV Control Panels Custom Control Panels Service Management Portal Provides standard management API Service Management API (REST OData) Windows Server 2012 R2 Web Applications Remote Desktop Services Windows Server 2012 R2 Networking Storage Management Active Directory Provides the comprehensive, highly scalable platform Virtualization with Hyper-V Multi-Tenancy Availability / Scalability / Security Compute Storage (File/Block) Network System Center 2012 R2 Service Provider Foundation API System Center 2012 R2 OS & Application Monitoring Provides the cost efficient, unified management platform Automation & Self-Service Infrastructure Provisioning

15 $ $ kr kr chf TL руб $ Rp $ 24 x 7 x billion 20 million years R $ $

16 June ,000 50% of the Fortune 500 companies

17 Dynamics CRM serves over 3.5 million users Nearly 50 million Office Online users

18 Contextual awareness Key app adoption Azure Data

19 Programming languages + tools.net, Visual Studio, TFS + Git, Java, NodeJS, PHP, Python, Ruby, C++.NET IaaS Hyper-V PaaS Windows VMs Linux VMs Storage Networking Visual Web Studio Media Mobile Gaming System Center Cloud services Data Analytics Identity Active Directory Microsoft cloud infrastructure

20 Microsoft is a thought leader and innovator in the cloud on regulatory compliance Microsoft s services are engineered to help customers to meet their regulatory compliance needs Routinely collaborate and seek input from regulators to validate our approach No other cloud provider offers the breadth of regulatoryrelated and other trust features across cloud platforms Regulatory compliance is a feature set of O365, Azure and CRM Online. Microsoft continues to adapt and evolve in building regulatory compliance features into our services

21 Standard process for development of secure software International standards ISO Comprehensive application security program Flexible controls, measurements and secure coding requirements

22 Physical security 24-hour monitoring of data centers Multi-factor authentication, including biometric scanning for data center access Internal data center network is segregated from the external network Role separation renders location of specific customer data unintelligible to the personnel that have physical access Logical security Lock box processes for strictly supervised escalation process greatly limits human access to data Servers run only processes on whitelist, minimizing risk from malicious code Dedicated threat management teams proactively anticipate, prevent and mitigate malicious access Port scanning, perimeter vulnerability scanning, and intrusion detection prevent or detect any malicious access Data security Lock box processes for Encryption at rest protects data on Microsoft servers Encryption in transit with SSL/TLS protects data transmitted between customer and Microsoft Threat management, security monitoring, and file/data integrity prevents or detects any tampering of data Admin and user controls Rights Management Services prevents file-level access without the right user credentials Multi-factor authentication protects access to the service with a second factor such as phone S/MIME provides secure certificate-based access Data loss prevention prevents sensitive data from leaking either inside or outside the organization