IBM Service Management for a Dynamic Infrastructure IBM Corporation
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1 IBM Service Management for a Dynamic Infrastructure IBM Corporation
2 Agenda Why move to a Dynamic Infrastructure? Why is IBM Service Management at the center of the Dynamic Infrastructure? How does IBM Service Management: Support the Dynamic Infrastructure initiatives? Provide integration across the Dynamic Infrastructure initiatives? Prepare your infrastructure for emerging technologies? IBM Corporation
3 A dynamic infrastructure addresses today s challenges and tomorrow s opportunities. IMPROVE SERVICE Not only ensuring high availability and quality of existing services, but also meeting customer expectations for real-time, dynamic access to innovative new services. REDUCE COST Not just containing operational cost and complexity, but achieving breakthrough productivity gains through virtualization, optimization, energy stewardship, and flexible sourcing. Dynamic Infrastructure MANAGE RISK Not only addressing today s security, resiliency, and compliance challenges, but also preparing for the new risks posed by an even more connected and collaborative world IBM Corporation
4 A dynamic infrastructure enables visibility, control and automation across all business and IT assets. DYNAMIC INFRASTRUCTURE Mobility Infrastructure Facilities Infrastructure Production Infrastructure Technology Infrastructure Communications Infrastructure VISIBILITY CONTROL AUTOMATION...supporting converged management to deliver smarter business outcomes IBM Corporation 4
5 Building a dynamic infrastructure requires an integrated, holistic approach IBM Corporation 5
6 What is the role of virtualization management in a dynamic infrastructure? As the speed of change increases customers need to deliver new applications and services faster then ever before, while reducing costs and maintaining service levels. IMPROVE SERVICE Maintain service levels of applications REDUCE COSTS Consolidate systems to reduce costs MANAGE RISKS Improve system compliance through standard configuration IBM Corporation 14
7 Virtualization management for the dynamic infrastructure Dynamic discovery and provisioning of virtual and physical resources Monitor and detect system malfunctions and initiate policybased corrective action Govern the financial and operational process of software and systems delivery. Health & performance monitoring solutions Workload and System Automation Automate Monitor Take Action-Alerts Application vitality Energy efficiency Dynamic workload brokering Best fit resources HA / DR Add capacity Discovery & Change Management Solutions Optimize Consolidate Resources Resource driven provisioning Capacity management Process workflows Discover Discovery Track & manage Change and configuration management Chargeback Track utilization Rules based cost allocation Provisioning & dynamic datacenter load management solutions Service Desk & Financial Management Solutions IBM Corporation
8 Cloud computing solutions for dynamic infrastructure Cloud computing is an emerging style of standardized, elastic, scalable, IT capability delivered dynamically as a service Smart service delivery model Access anywhere Always available Automatically scalable to demand Customer self service Service Management enables effective cloud computing Better hardware utilization Improved IT agility Lower power consumption Decouple complexity from scale Integrated autonomic management Improved resource optimization Dynamic energy optimization Integrated Security Simplified Deployment 2009 IBM Corporation 8 6/23/2009
9 What is the role of energy efficiency management in a dynamic infrastructure? As energy cost rise and supply becomes more constrained the need for efficient energy management will continue to increase IMPROVE SERVICE Deliver new services within existing energy footprint REDUCE COSTS Lower energy cost MANAGE RISKS Reduce risk of energy constraints limiting IT growth IBM Corporation 14
10 IBM Service Management solutions for energy efficiency Optimize Assets by Energy Usage Energy Accounting and Chargeback Green Business Services Monitoring for Energy Management Energy Aware Provisioning Integrated Energy Management Single interface for collecting energy data across IT, data center, and facilities assets Industry Leadership Service management capabilities to allow for intelligent real-time and predictive energy management decisions while maintaining IT IBM Corporation service levels
11 What is the role of asset management in a dynamic infrastructure? A smarter planet is built on intelligent, instrumented, and well-managed business and IT assets that enable rather than constrain innovation, transformation, and differentiation. IMPROVE SERVICE Manage business and IT assets together as services REDUCE COSTS Transform these assets into business value MANAGE RISKS Prevent asset-related health, safety, and business risk IBM Corporation 14
12 Asset Management Manage all critical assets and improve the planning process Manage all critical assets throughout their life, extend their life and maximize their value to the enterprise. Improve the planning process to maximize availability while reducing the operational cost and ensuring safe and reliable operations. Address all types of assets: Production, Delivery, Transportation, Facilities, Infrastructure and IT. IBM provides visibility, control and automation across IT and Business Operations that deliver business services supporting Dynamic Infrastructure IBM Corporation
13 What is the role of security management in a dynamic infrastructure? Increased interconnectedness and interdependence creates new opportunities, but also new risks; a comprehensive security framework is needed to secure the smarter planet. IMPROVE SERVICE Prevent disruptions to effective service delivery REDUCE COSTS Avoid costly security, resiliency, or continuity failures MANAGE RISKS Secure the full breadth of business and IT assets IBM Corporation 16
14 Managing risks introduced by new opportunities Emerging technology Virtualization and cloud computing increase infrastructure complexity. Web 2.0 and SOA style composite applications introduce new challenges with the applications being a vulnerable point for breaches and attack. Data and information explosion Data volumes are doubling every 18 months.* Storage, security, and discovery around information context is becoming increasingly important. Wireless world Mobile platforms are developing as new means of identification. Security technology is many years behind the security used to protect PCs. Supply chain The chain is only as strong as the weakest link partners need to shoulder their fair share of the load for compliance and the responsibility for failure. Clients expect privacy An assumption or expectation now exists to integrate security into the infrastructure, processes and applications to maintain privacy. Compliance fatigue Organizations are trying to maintain a balance between investing in both the security and compliance postures. *Source: Pyramid Research, October IBM Corporation
15 What is the role of business resiliency management in a dynamic infrastructure? The smarter planet runs on information and requires that information be continuously available. IMPROVE SERVICE Fast backup delivers higher service availability REDUCE COSTS Fast data recovery means less downtime MANAGE RISKS Deliver regulatory compliance for disaster recovery IBM Corporation 16
16 Tivoli Storage Manager is the core component of an integrated, end-to-end data protection and unified recovery management solution Data Center Tivoli CDP for Files: Continuous data protection for desktops & mobile users TSM FastBack: Block Level CDP protection for critical Windows servers - Robust remote office data protection & replication - Near-instant recovery of any data, anywhere IBM Corporation
17 What is the role of information infrastructure management in a dynamic infrastructure? As more and more information is digitized and collected in the smarter planet the need for efficient storage management becomes critical. IMPROVE SERVICE Prevent disruptions due to data loss REDUCE COSTS Manage storage more efficiently to reduce costs MANAGE RISKS Automate to reduce risk of missed backups IBM Corporation 16
18 IBM TotalStorage Productivity Center An open storage infrastructure management solution designed to: Centralize, single point of management and control of storage infrastructure (disk, data, fabric) providing asset, capacity, performance and availability management Plan Discover and Configure Designed to improve administrator efficiency & storage utilization Provides analytic reporting on performance impacts and configuration changes Helps reduce the effort and complexities of managing large-scale multi-vendor heterogeneous environments Problem Isolation Analytic reporting Monitor and Automate IBM Corporation
19 IBM Service Management Connects all Elements of Dynamic Infrastructure IBM Service Management provides solutions and expertise you need to design, build and manage a dynamic infrastructure. IBM connects all elements of the dynamic infrastructure so that organizations can: Leverage and integrate IT and smart business assets to deliver next generation services. Respond rapidly to change and support new business needs through greater agility Deliver higher quality service to customers and business partners at a lower cost IBM Corporation
20 IBM Service Management Our Unique Value The set of methods, middleware and machines from IBM that provide customers with.. Visibility Control Automation See Your Business Services & Processes Manage Your Risk & Compliance Build Agility into Your Operations 20..to create a Dynamic Infrastructure
21 IBM can help with a comprehensive suite of service management services... Strategy and planning creates an approach that s aligned with business objectives Design and implementation is based on a proven approach and framework Proven reference architectures and leading practices accelerate the design process Strategize and plan Design Implement Manage Service management strategy and planning Business of IT executive workshop Service management design Service management implementation services Service management implementation accelerators for service and asset management Business of IT dashboard Managed services IT Asset Management Help Desk Self-enablement portal IBM Corporation
22 A dynamic infrastructure is a journey. these interrelated initiatives can provide the DNA needed to thrive in a smarter planet IBM Corporation
23 Building a smarter planet with a dynamic infrastructure A dynamic infrastructure can help you improve service, reduce costs and manage risk Next steps? In depth briefings Collaborative workshop or assessment from IBM or our Certified Business Partners Proof of Concepts. delivering superior business and IT services with agility and speed IBM Corporation
24 IBM Corporation
25 A Dynamic Infrastructure requires a holistic view of all assets End-to-end, integrated service management is required to manage traditional IT assets, physical assets, and emerging smart assets so organizations can: Identify new opportunities for substantial cost efficiencies Improve service quality and reliability Discover and respond quickly to new opportunities Manage complexity and change Improve security and compliance Deliver more value from all business assets IBM Corporation 2008 IBM Corporation
26 What is the role of service management in a dynamic infrastructure? As the planet spins faster, higher customer expectations and new sources of competition will compel smart organizations to manage business services more effectively than ever before. IMPROVE SERVICE Achieve sustainable competitive advantage REDUCE COSTS Balance cost pressures with customer demands MANAGE RISKS Prevent disruptions to effective service delivery IBM Corporation
27 Investment Bank Business Challenge Manually setting up new virtual machines/ servers and relying on highly skilled resource delayed the delivery of new applications and drove up maintenance cost. Distinctive Impact Smart Business Benefits: Smarter virtualization management Significantly reduce skill level required for server deployment Automate provisioning of additional resources Helped reduce IT costs Speed time to market for new services Improve customer satisfaction through self service delivery Achieve higher service levels Improve system compliance The Tivoli software facilitates virtualization of resources and optimizes infrastructure utilization. The ultimate goal was to enable customers to become selfsufficient, ordering and acquiring their configurations on demand IBM Corporation 15
28 Smarter service management Business Challenge Facing increasing saturation in the mobile market and rising customer demands, Swisscom needed to improve service delivery across its increasingly complex network infrastructure Smart Business Benefits: Maintained existing headcount while tripling the growth of services and infrastructure Reduced volume of network alarms Enabled rapid fault detection and resolution across its 2G and 3G wireless and business service management infrastructure Helped control operational costs and optimize efficiency With IBM Tivoli Netcool software, we can deliver more services, better manage service levels and better deliver against customer expectations while controlling operating costs and improving operational efficiency. IBM Tivoli Netcool has enabled us to triple the growth of our services and infrastructure without increasing headcount. Mr. Rene Luyten Project Manager Swisscom Mobile IBM Corporation
29 Smarter security management Business Challenge Needed comprehensive security framework addressing PCI compliance, endpoint and application security, event management, compliance monitoring, and identity and access management. Smart Business Benefits: Addresses compliance with PCI DSS while reducing the consumption of internal IT resources Anticipates, tracks and mitigates security threats before they cause harm to data or the IT infrastructure Provides professional management of network devices Managing the PCI DSS regulations was mandatory, but IBM provided us with more than just compliance. Sensitive data is secure, systems are monitored closely for performance issues, and our IT staff can focus on more missioncritical activities. Kristofer Laxdal Director of IT Service Management and Information Security Hudson s Bay Company IBM Corporation 17
30 Healthcare provider Business Challenge The clinic had wanted to shrink its backup window down to a minimum while the systems were still online. It needed to ensure continuous availability and the ability to recover quickly from any system interruption as well as restore individual users when problems arose. Having a solid disaster-recovery plan was essential not only for the practicality of a continuous operation, but to ensure compliance with HIPAA requirements. Smart Business Benefits: Recover quickly from any system interruption Continuous availability of data Reduced backup times. Smarter business resiliency management The IBM solution for business resiliency provided reduced backup times, continuous Medical Records availability and fast recovery. Disaster recovery is no longer a worry; backups are now done in less than five minutes without doing an entire system shutdown IBM Corporation 17
31 Sporting Web Site Business Challenge Smarter energy efficiency management In 2008 worldwide attendance on its Web site grew nearly 50 percent. Despite a shrinking IT budget and rising energy costs, the site must deliver an entertaining and engaging experience to fans worldwide and cost-effectively scale to support 100 times normal capacity during key tournaments IBM technology is at the heart of the tournament. It provides an end-to-end solution that reduces the complexities for our team and enables us to achieve flawless delivery. Chief Information Officer, Smart Business Benefits: Energy consumption has been reduced by 23 percent Cooling demands have been reduced by 25 percent Reduced the number of servers from 60 to just IBM Corporation 15
32 Large Energy company Business Challenge Like most utilities that have grown through acquisition, efforts to consolidate the business were constrained by a proliferation of systems, which by keeping information confined to pockets within business units made it difficult to gain insight required to make critical business decisions. Distinctive Impact Smart Business Benefits: Smarter asset management Our goal was to establish a platform to thrive in a dynamic and challenging environment. We think IBM products and their integration were keys to our project's success Projected $75 million in annual operating cost savings Improved decision-making through increased transparency across business units Unified access to inventory availability across all businesses Reduction of interfaces Improved ability to share and implement best practices across the enterprise July, IBM Corporation 15
33 Large Insurance company Business Challenge Smarter information infrastructure management Trending analysis showed that growth in storage would be about 500 TB within five years, which would result in astronomical costs. The company began looking for a tool that would allow them to easily manage the company s storage environment, monitor it, and keep the costs down on the open systems side. At the same time, the company chose to implement an information life cycle management (ILM) strategy. Smart Business Benefits: Reduced the complexity of managing the storage environment Provides centralized and automated storage management Capacity trending insures capacity is available The Tivoli storage solution has added stability to the companies environment while better using its storage. The company has not had to add any direct-attached disks to the environment for several years IBM Corporation 17
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