INVESTOR PITCH : U74999KA2019PLC Registered Address : #69, Chamrajpet, Bengaluru, Karnataka

Transcription

1 Company Information INVESTOR PITCH Company Name CIN No Pan Card Number : LeDocs Franchise Limited : U74999KA2019PLC : AADCL8359B Registered Address : #69, Chamrajpet, Bengaluru, Karnataka Communication Address # /A/33, Pillar No: 68, Mehdipatnam, Hyderabad, Telangana : info@theledocs.com Mobile Number : Landline : Type of Registration : LeDocs Franchise Limited is a Public Limited Company incorporated under the Companies Act, 2013 (18 of 2013) and the company is limited by shares. 1. What is LeDocs Franchise Limited? LeDocs Franchise Limited hence forth shall be referred as LeDocs is expert in the field of Business Planning, Setup, Operations & Management. Our target customers are of two types: a) Corporates and b) Individuals. a) Corporates : We help large scale corporates and industries expand their business by providing total backend management support in terms of Setup (Engineering & Architectural), Maintenance & Supply Chain Management (SCM). We register as vendor to such companies and execute our responsibilities as per the need and satisfaction of corporates. Problem : It is usually very difficult for large scale companies to find a vendor with multi talented skills, who serves larger business area. Hence they end up registering number of vendors for various works and for various locations. Large scale companies are always looking for single vendor with multiple skills to reduce management burden. Solution : LeDocs has the capacity to provide multi skills at one place, with the capacity to handle larger business area. We can handle projects not only across India but also internationally. Thus providing platform for large scale companies to grow their business rapidly across new horizons.

2 b) Individuals : We develop our own franchise models for individuals, which are easy to adopt and execute. Entrepreneurship is a growing trend these days and many individuals are looking to venture into business. However, lack of proper knowledge and proper experience is forcing them to drop back which is ultimately causing them loss of huge sum of hard earned money and precious time. Problem : Many budding entrepreneurs are willing to invest into business. And are in fact taking up the risk, spending their time and money. However, almost 95% of them fail in operating and running the business successfully. Because of various factors which include lack of knowledge, lack of expertise, lack of patience, funds etc Solution : LeDocs is looking forward to support such enthusiastic entrepreneurs in two ways. 1. By developing our own franchise models which are tested and tried. Which ensure low risk in business and thus increasing the chances of sustainability and profitability. 2. By developing the business plans as per the interest of the individual. Ensuring smooth setup and operations of the business by using the inputs of the individual and our expertise. Our expertise in Setup, Operations & Maintenance of business ensures no wastage of time and money to the individual. And our secure buy back policy on our franchises further decreases the risk of loss of investment to just 10%. Thus LeDocs provides a secure platform for entrepreneurs to venture into new business. Without much loss of time and money. Our Expertise : Our expertise is derived from the vast experience of handling projects related to Survey, Installation (Civil, Electrical, IT & Telecom), Operations & Maintenance (Corporates & Industrial) and Management (Man Power Supply, SCM & Logistics) for large scale companies like Wipro, Tech Mahindra, BSNL, ITC etc Our team has experience in leading projects at Pan India level by managing 1000 s of employees. And we are exposed to all states from Gujrat to Assam and Kashmir to Tamil Nadu. Our Aim : Through LeDocs, we are looking to build a Pioneer Company in the field of Franchising Business which is much secure than independent businesses by utilising our expertise in the field of Engineering & Management. 2. Business Model & Revenue LeDocs provides two kinds of services (a) Corporate Services (b) Franchising to Individuals. Let us now understand how our business model works and the revenue is generated through our services. (a) Corporate Services : In this area we register as vendor to large scale corporates and help them with following businesses like

3 Engineering Services : Server Rooms Installation, IT Maintenance, Wifi Installation, UPS Installation, CCTV Installation, Equipments Installation, Machinery, Tower Installation, Civil Constructions & Maintenance (Civil, Electrical, IT & AC etc...) of such projects. Management Services : Supply Chain Management & Payroll Management Secure Measures : LeDocs deals with only large scale and established corporates which ensures smooth flow of payment to us. The business risk in this service is very low. However, large scale investments are requirement and patience as billing takes about 2 months to get cleared from the clients which is established payment process in corporate sectors. Revenue : The billing is usually done monthly basis for the above services and the clearance time is from 30 days to 60 days for each bill from the date of generation. The bill is generated on site basis or number of units. b) Franchising To Individuals : In this area, we develop our own franchising models and sell the franchise to individuals. In this case, we again have two revenue models: (i) Franchising Fee and (ii) Royalty Fee. (i) Franchising Fee : Every individual opting for a franchisee through LeDocs has to pay a non-refundable franchise fee which usually ranges from Rs. 25,000/- to Rs. 1,00,000/- only or more based on business establishment. This fee is actually charged per year or two years recurrently. As of now, we are charging it as a one time fee to encourage franchising, but soon it will be charged recurrently. (ii) Royalty Fee : The franchises further pay us the royalty fee on services offered by them. The royalty fee usually ranges from 5% to 10% of the service charges in case of services directly rendered by the franchise. And it may go upto 50% in case of services rendered by LeDocs on behalf of franchises. Revenue Chart: Below chart depicts the percentage of income through different revenue models of LeDocs i.e : a) Corporate Services - 20% b) Franchising Fee - 70% c) Royalty Fee - 10% Note: The data is based on income sources and ratio available so far. It may change is future as the scope of business expands.

4 3. Traction LeDocs is built with the clear vision and goals. Thanks to our experienced team which has previously worked with large scale organisations with larger scale exposure and targets. Our Physcology : Before we build any project, we look into the demand of project in the society. We ensure that each project has a larger target customer which ensures continuous demand to our business. There are many projects which come and go, but those last for ever which are in constant demand for customers. When we brought up the idea of e-services (Bill Payments, Ticketing & Legal Works). Everyone took is seriously. Nevertheless, our team was crystal clear about the out come. This service is damn so required for the general public. We started from one franchise and total we have opened up more than 30+ and still the number is growing. Just like every startup business, we too faced initial issues. We offered refund of franchise fee to our customers, in case there is delay in our services. And even in such cases, none of our established franchises took back the refund as everyone was crystal clear about the future of e-services, as every government department is shifting to online process. We are confident and determined to build only such projects which are not shaken by the trend, recession and are easy to setup and windup. This ensures total security to investors and entrepreneurs in the long run. 4. Milestones LeDocs target is to build projects in secure business sectors and establish franchise at each pincode across India and also abroad. As of now our teams are working to establish e-service centers across India which has about pincodes. In remote areas, we establish e-service centers free of cost as per the government employment empowerment schemes. Sl. No Franchise Name Yearly Target of Branches (Approx) As of Now e-services Mini Restaurants Play Schools e-kirana Stores Nil Note : Above data is projection based on the current action plan being drafted by the team to execute the projects. This data and targets may change from time to time based on proceedings and implementation of projects. New projects shall be added to this list from time to time.

5 5. Marketing & Sales LeDocs understands the importance of marketing and sales to establish the business. We put significant efforts in promoting our businesses through various mediums and reaching our target market. While we rely on our business connections for corporate services. We use various mediums of social media, print and tv channels for promoting our services to the individuals. Currently we are using the platform of social media and network building to approach the potential clients. However as we grow, we will use the print and television channels to promote our business. In future, LeDocs is looking forward to advertise through hoardings and also sponsor various legal & ethical sports for brand building. The future marketing strategy will purely depend on the sales of business and at any point of time, we shall not allot more than 10% of the earnings on marketing strategies. 6. Key People LeDocs Franchise Limited is led by a dedicated team of individuals from various industrial and management backgrounds. Mohammed Faiz : Having an overall experience of 12+ years in the field of engineering and business management. Worked with well known organisations of private sector at National Level. Faiz is responsible for benchmarking, implementation and investment management of various projects at LeDocs. Faiz has degree in Electrical & Electronics Engineering and Master of Business Administration in Marketing (Major) & Finance (Minor) and additional 2 year course in Team, Management & Leadership. Uma Latha : Having an overall experience of 30+ years in the field of operations. Led various teams in accomplishing government and private sector projects and represented various women associations. Uma Latha is responsible to get various business opportunities at LeDocs. Mohammed Imad : Having an overall experience of 30+ years in the field of business management. Worked with well known organisations of public and private sector. Imad is now responsible to handle day-to-day operations at LeDocs. 7. Financial Projections LeDocs is moving ahead with an aim to form a Million Dollar Company as it s first set of goal. Our huge scope of business and experience, and the team which has already managed the business worth of million dollars paves us an easy path towards our goal.

6 Our target is to form a company worth $1 Million by end of financial year i.e 31st March ($1 Million = Rs. 7,08,80,000.00) In Words : 7 Crores, 8 Lakhs & Eight Thousand only. It is noteworthy, that in the last financial year under the independent brand of ESEVA PRO, our group has made an approximate turnover of Rs. 1.5 Crores. 8. Competition There are number of independent brands having their franchise models. There are number of companies which are acting as mediators to provide franchising services. However, there is no such company which builds it s own franchise models and providing franchising services. LeDocs is the first concept which is developing it s own business models in various sectors and also providing franchising models. This process helps LeDocs in decreasing the operational and process costings and increasing the revenue generation. While we have competition from independent brands, our unique brand name for multiple services will ensure higher brand recognition and flow of franchises to us. Our USP (Unique Selling Proposition) is our capability to develop the projects and setup them in secure environment which ensures low business risk. Thus providing a low risk opportunity for entrepreneurs to venture into new businesses. 9. Investment Requirements LeDocs is looking to raise the total investment of about 2 Crores by the end of 31st March 2019 through various mediums and to meet our target of forming a million dollar company the end of 31st March Our team expert has already handled accounts worth 100 crores at one of the leading MNC and managing investments worth 2 Crores is much easier and yet responsible task. The investments raised shall be used in growth of the company buy setting up new branches and offices across various states and countries which further help us get business through corporate services and franchising. The expected revenue on investment is about 3.5 times within one financial year as per our milestone setting. Please note that this target may vary depending on implementation and execution of projects. We are targeting multiple investors with an average investment capacity from Rs. 1,00,000/- to Rs. 20,00,000/- per individual and we are confident and responsible to give back many good benefits in the long run in terms of wealth creation and management of the organisation.

7 LeDocs is led by professionals with ethical background and who consider individual investments as our responsibility. Our team ensures 90% security on investment and is very choosy in expenditures and business acquisition which ensures security on investment. 10. Investment Exit Strategy LeDocs is the company which is majorly formed with the intention of building ethical franchising business. Our projected incomes are noteworthy to run into profits within 2 years and we do not intend to raise investments after that. Our investment requirement is for a maximum duration of 2 years, after which we intend to stop collection of further investments from the public. Only the existing investors will be continued or in case they wish to back out, the investments are refunded with ease without addition of new investors. Our company is intended to go public in the next 5-7 years which ensures addition of value to shares of existing investors. Hence it is an excellent opportunity for investors to join our growing company and be a part of pioneer in the field of franchising business. A company which is looking to establish it s branches across India & the world. All The Best! The Management LeDocs Franchise Limited For more queries, please call/whatsapp : or write to info@theledocs.com This article is authored by: Mohammed Faiz, Bachelor of Engineering (Electrical & Electronics) & Master of Business Administration (Marketing & Finance), TML (Team Management & Leadership Professional), Experience: National Business Head at Wipro Vendors, IT Department. Worked with Tech Mahindra & Sterlite Technologies. (For more info write to faiz@theledocs.com)