Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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2 Oracle 人员 : 钟振华 - Oracle 亚太区商务智能和工程系统架构首席顾问 金苏榕 - Oracle 商务智能首席售前顾问 施佳 Oracle 亚太区商务智能和工程系统架构高级顾问 2

3 会议日程 上午 09:00-09:30 会议签到 09:30-10:00 Oracle 商务智能和企业绩效管理方案介绍 10:00-10:30 Oracle 商务智能应用系统介绍 10:30-10:45 茶歇 10:45-11:15 Oracle Exalytics 商务智能和企业绩效管理内存一体机介绍 试驾环境准备 11:15-12:30 动手体验 -Oracle 商务智能应用主题浏览动手体验 - 个性化定制我的分析内容 动手体验 - 主动预警和 Office 集成 12:30-13:30 午餐 3

4 会议日程 下午 13:30-14:00 Oracle 商务智能应用技术架构概述 14:00-14:30 Oracle Exalytics 架构部署最佳实践 14:30-14:45 茶歇 14:45-15:00 Oracle Mobile BI 试驾环境准备 15:00-15:15 Oracle Mobile BI 亲身试驾 ( 需要自备 ipad) 15:15-15:45 Oracle 商务智能方案和 Oracle Exalytics 一体机客户案例分享 16:00-16:30 问答 4

5 Oracle BI Analytics and Reporting: Where to Start? 5

6 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 6

7 Program Agenda What do we know about BI? Oracle BI Strategy Oracle Analytics: Where to Start? Q&A 7

8 What do we know about BI? 8

9 ANALYTICS CIO PRIORITY FOR 2013 BUSINESS ANALYTICS MARKET LEADER Source: Gartner 2012 Worldwide Survey of More Than 2,300 CIOs Survey Shows CIOs are Using Technology to "Amplify" Enterprise Source: September 2011, IDC #230022, Volume 1, Business Analytics Solutions: Market Analysis 9

10 What is Business Intelligence? Definition the ability for an organization to take all its capabilities and convert them into knowledge Its aim to support better decision making to meet the objectives of the organization 10

11 Operational Challenges Analyses, Reports Executives Delayed, inaccurate reporting Conflicting, departmentally-biased results Cross-functional analysis only by IT Sub-optimal enterprise performance Sales Marketing Operations Finance Sales Data Marketing Data Operations Data 1 Operations Data N Finance Data 1 Finance Data N IT Data Warehouse 11

12 What are some core benefits for your users? End User Independence and Collaboration Easy to use Able to rapidly query large volumes of data Can quickly create own dashboards and reports to share, or access dashboards and reports created by others. No time delay working through I.T. Leverage Framework to notify and speed actions when dealing with abnormal situations 12

13 What are some core benefits for your Organization? Performance and Process Improvements Improved sales, new products, new markets, new customers Improved profitability, operational efficiency, asset turnover Improved cash flows Ability to monitor the performance of the key functions with the organization Enabling alignment of corporate objectives and collaboration across LOBs 13

14 Are you ready for Business Intelligence? Every company produces Reports and requires Analytics What resources are required to create these reports? Are they ready when needed? How consistent are definitions and processes? Is the data accurate and complete? Are reports being duplicated in other lines of business? How secure are they? 14

15 Oracle BI Strategy 15

16 Evolutionary Strategy Continued Investment and Innovation Exalytics BI Mobile Embedded B.I. EPM System BI Applications Enterprise BI Platform Data Mining Ad Hoc Query Database Reporting OLAP Oracle Business Intelligence 11g Oracle Exadata BI Releases i 8.3 9i 10g 10g R3 10g R5 11g

17 Oracle Complete Business Analytics Any Data, Any Source Full Range of Analytics Integrated Analytic Applications On Premise, On Cloud, On Mobile 17

18 Oracle Analytics: Where to Start? 18

19 Full Range Of Analytics Analytical Tools Reporting & Analysis Modeling & Planning Unstructured Analytics Predictive Analytics ROLAP MOLAP Unstructured Analytical Engines 19

20 Complete. Data Integration Scorecards Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded Common Business Intelligence Foundation OLTP & ODS Systems Data Warehouse Data Mart Exalytics Exadata OLAP Sources Packaged Applications (Oracle, SAP, Others) Unstructured & Semi-Structured Excel XML/Office Business Process 20

21 Open Data Integration Scorecards Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded Common Business Intelligence Foundation OLTP & ODS Systems Data Warehouse Data Mart Exalytics Exadata OLAP Sources Packaged Applications (Oracle, SAP, Others) Unstructured & Semi-Structured Excel XML/Office Business Process 21

22 Integrated Data Integration Scorecards Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded Common Enterprise Information Model Common Metadata Foundation across all Data Sources Common Security, Access Control, Authorization, Auditing Common Request Generation and Optimized Data Access Services Common Clustering, Workload Management, & Deployment Common Systems & Operational Lifecycle Management OLTP & ODS Systems Data Warehouse Data Mart Exalytics Exadata OLAP Sources Packaged Applications (Oracle, SAP, Others) Unstructured & Semi-Structured Excel XML/Office Business Process 22

23 Rich Visualization Secure Search Scorecards Oracle Business Intelligence Foundation Integrated Suite of Tools Improves Decisions Office Integration Embedded in Apps Tablet Interactive Mobile Benefits Richest end-user experience Translate insight to action Unique features Most complete Oracle Business Intelligence Enterprise Edition Oracle Business Intelligence Publisher Oracle Essbase &Essbase analytics link Oracle Scorecard & Strategy management Most integrated Unrivaled performance & scalability 23

24 Oracle Business Intelligence Foundation Best in class Query Analysis Interface Powerful dashboards Visually appealing Intuitive 100% thin client Across all styles of analysis ROLAP, MOLAP, Scorecards, Reporting, Collaboration, Actions Across all data sources Simplified model for users Federated data access On-the-fly calculations, even with complex share and time series Custom members & groups Share, collaborate, & publish Consistency & alignment 24

25 Immersive Mobile Experience with Exalytics Fastest Time to Mobile Value. No Additional Development New user experience Quick access to frequently used information New gestures - including using the one-finger swipe, two-finger pinch, tap-and-hold, and tap-and-drag Offline access to content with finegrained security to grant or revoke privilege 25

26 Oracle Business Intelligence Publisher Single Platform for Authoring, Managing & Delivering Interactive Reports Benefits Make your data stand out with pixel-prefect reports and dashboards Create layouts via the Web or in familiar desktop tools Go beyond tradition reporting and create all types of highly formatted documents Unique features Multiple report document types Interactive reporting for web High volume scheduling and bursting to print and Reports can be viewed using ipad Pre-integrated with 20+ Oracle Applications Broad data source coverage 26

27 Oracle Scorecard & Strategy Management An Interactive and Collaborative Environment Benefits Merge EPM and operational results Build KPI definitions based on existing BI structure Present strategy in terms that can be understood and acted upon Make high-level, strategic information accessible and actionable across the extended enterprise Unique Features Graphic visualizations - strategy maps & trees, cause and effect maps, contribution wheel (patented) Collaboration initiatives, threaded discussions, related documents, action links, KPI agents Performance tracking - against target / trending, threshold assessment. 27

28 Oracle Essbase Forward Looking Analytics OBIEE Oracle Essbase Server Enterprise scale Optimized multidimensional storage Over 300 analytic functions Financial, time and calendar intelligence Read/write/write back Trickle feed Microsoft Office Benefits Enables speed of thought modeling of alternative scenarios Simplifies the forecasting and variance analysis processes Secure, shared, single version of the truth Centralized functions, calculations, aggregations Unique Features Use the same familiar tools - Excel, Word, PowerPoint A centralized enterprise-scale solution Financial & time intelligence In-Memory performance 28

29 Oracle Endeca Information Discovery Rapid, Intuitive Exploration Of Data From Any Combination Of Sources Unstructured Analytics Benefits Unprecedented information visibility Leverage existing BI investments Self-service data discovery Reduced IT costs, better business decisions Unique features Contextual search, navigation, analytics Dynamic data and metadata Content acquisition and text enrichment In-memory performance 29

30 Predictive Analytics Enable New Opportunities More Profitable Customer Interactions Data Volumes More Profitable Customer Interactions Patterns & Trends Segmentation Predictive Models Continuous Learning Real Time Decision Management ecommerce Call Center Profiling Store Historic Time Current 30

31 Closed Loop Business Intelligence Action Framework THE OLD WAY The New Way: ACTION FRAMEWORK Disconnected. Open Ended. Integrated. Actionable. 31

32 Oracle Business Analytics On Premise, On The Cloud, On Mobile Self-service Multi-tenant enabled Full range of BI capabilities Mobile consumption without any content re-work 32

33 Oracle BI Applications 33

34 Oracle BI Applications Prebuilt Solutions for EBS, PeopleSoft, Siebel, JD Edwards, Fusion, SAP & more Benefits Add insight to CRM and ERP applications Easy to adapt and extend Unique features Tight integration with OLTP systems Works with existing IT environment Fast time to value; Low TCO Over 4,000 customers 34

35 Alignment across the Enterprise Integrated Best Practice Analytics Front Office Customers Assess impact of product mix and discounts on revenue and margins Back Office Suppliers Sales Loyalty Service & Contact Center Marketing Price Correlate training and compensation with worker productivity Enable delivery of the perfect order Better manage supply and demand fluctuations Financials Procurement and Spend Manufacturing Supply Chain and Order Management Human Resources Projects Enterprise Asset Management 35

36 Oracle BI Applications Rapid Performance Insight CRM ANALYTICS SALES Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness MARKETING Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI SERVICE & CONTACT CENTER Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends FINANCIALS General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management ERP ANALYTICS HUMAN RESOURCES Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile PROJECTS Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability PRICE Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance LOYALTY Member Demographics Membership Trends Promotion Cost Promotion Effectiveness Points Analysis MANUFACTURING Plan to Produce Work Orders Inventory and WIP Quality Resource Usage Bill of Material Costing Kanban SUPPLY CHAIN & ORDER MGMT Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis PROCUREMENT & SPEND Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Perf. Purch. Cycle Time Employee Expense ENTERPRISE ASSET MANAGEMENT Maintenance History Maintenance Costing Asset Genealogy Breakdown & Preventive Quality Inventory SOURCE ADAPTERS: ORACLE BUSINESS INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES 36

37 Examples of Back Office Business Questions Procurement & Spend Analytics How s the spend compared to budgets? Are we procuring the goods/services without following P2P process? Do we have contracts in place for all the goods that we procure? Are we procuring the goods without leveraging the existing contracts? Where we are spending money? Who are the top suppliers that we deal with? 37

38 1 Deeper than Dashboards Oracle BI Applications Pre-Built Analytic Warehouse Business Analytics Warehouse Over 100 star schemas Designed for analysis and reporting 2 Certified Application Integration Pre-mapped integration Fusion, EBS, PSFT, SEBL, JDE, SAP, IBM Role-based Security 3 Best Practice Metrics 4 Over 9,000 metrics Additional pre-defined calculations Based on best practices Role-Based Dashboards Over 500 Dashboards and Pages Over 3,000 reports Across Lines of Business 38

39 In-memory Engineered Systems 39

40 BI Applications with Exalytics with Exadata Speed of Thought Analysis In the old times we would report every month. Now we report every hour or minute. With Oracle Exalytics it s easier to develop complex dashboards and we get better performance 35X to 70X faster with Exadata + Exalytics 40

41 Oracle Business Analytics #1 Business Analytics Market Leader Any Data, Any Source Full Range of Analytics Integrated Applications On the Cloud, On Mobile Oracle Exadata Oracle Exalytics In-Memory Machine Oracle Database Exadata Software Advanced Analytics Oracle BI Oracle TimesTen Oracle Essbase Oracle Endeca Oracle Big Data Appliance Oracle NoSQL Oracle R Apache Hadoop 41

42 Oracle Exalytics First In-Memory Engineered System for Analytics Spans relational, multi-dimensional, and unstructured analysis, combined with financial & operational planning In-memory optimized hardware In-Memory Oracle BI, TimesTen, Essbase, and Endeca Several in-memory software innovations Tightly integrated with Exadata and Big Data Appliance 42

43 What can we do with in-memory? Speed of thought Analytics and super fast Planning Faster Analysis Faster Calculations Better Interactivity Better Visualizations More Users More Queries Business Agility Better Forecast Better Insights Better Decisions BI Adoption Lower Cost 43

44 What Does Exalytics Mean for BI Applications? 1. Make Existing Deployments Blazing Fast Orders of magnitude faster end user response times Exalytics up and running in days 2. Get Ready for Enterprise Adoption! Up to 50,000 users on a single Exalytics machine (but can start small) More end user interactivity and instant responsiveness means higher user adoption Enables immersive mobile experience 3. Supports a New Class of BI Applications Real-time forecasting, optimization and scenario modeling on large data sets Practically eliminate need for custom aggregate tables 44

45 Servers/ Storage Data Mgmt BI Foundation Analytic Applications Oracle Business Analytics Hardware And Software Engineered To Work Together Strategy Management Financial Close & Reporting Planning & Forecasting Profitability Management ERP Analytics CRM Analytics Industry Analytics Query & Analysis Interactive Dashboards Scorecards Reporting & Publishing Office Integration Search Detect Embedded Mobile & Alert Common Enterprise Information Model BI Server Essbase Dimension Management Predictive Analytics Database Data Integration Content Management Virtualization Exalytics In-Memory Engineered System Exadata Engineered System Storage & Tape 45

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47 The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 47

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