Digital Transformation

Transcription

1 Digital Transformation Redefining Speed, Scale and Business Outcomes Philip Carter VP, IDC European Research

2 Digital Transformation is a CEO Priority We have an ambition to become the world s digital bank We re also taking advantage of the immense business opportunities offered by digitalization The goal is to transform Emirates into the leading customercentric, technology enabled travel experience enterprise We are really going to put our efforts behind a digital growth strategy Michael Corbat, CEO Citi Joe Kaeser, Sir Tim Clark CEO Siemens CEO Emirates Piyush Gupta CEO DBS Singapore 2

3 End of 2017, two thirds of the CEOs of Global 2000 Enterprises Will Have Digital Transformation at the Center of Their Corporate Strategy 3

4 I have this fear of "waking up one morning and having been 'ubered Companies from completely different industries can take away your regular business model overnight. Maurice Lévy, CEO of Publicis 4

5 Thrivers Versus Survivors The Global 2000 Largest Companies 2/3 rd Thrivers Digital transformation at the center of their corporate strategy 1/3 rd Survivors In reactive mode risking company survival 5

6 What does this mean for you? 6

7 Creating Your Business Digital vs Transformation Transformation Digital Pitch 7

8 Business Transformation vs Digital Transformation IT-enabled Business Processes Automating Business Processes IT-enabled Services Transforming Business Processes IT is the product Creating Digitally-enabled Products and Services Ecosystem driven Offerings Creating new connections and revenue streams 8

9 Creating Your Digital Pitch 1. CUSTOMER CONVERSATION 2. CUSTOMERS KPIs Business Transformation Business Process Automation & Transformation (Internal) Cost and Risk Digital Transformation Innovation and Ecosystem (External) New Revenue Streams 3.TECHNOLOGY Applications Driven Digital Platform with Apps 4. DECISION MAKERS 5. PARTNERS SIs CFO and CIO 6. SALES MOTION Big Bang - Solution & Value CEO and CDO Digital Influencers (agencies, start-ups and digital SIs) Iterative - Use Case & PoV. Cloud = Accelerator 7. COMPETITION Stack-players 3 rd Platform Players

10 Creating Your Digital Pitch 1. CUSTOMER CONVERSATION 2. CUSTOMERS KPIs Business Transformation Business Process Automation & Transformation (Internal) Cost and Risk Digital Transformation Innovation and Ecosystem (External) New Revenue Streams 3.TECHNOLOGY Applications Driven Digital Platform with Apps 4. DECISION MAKERS CFO and CIO 5. PARTNERS System Integrators (SIs) 6. SALES MOTION Big Bang - Solution & Value CEO and CDO Digital Influencers (agencies, start-ups and digital SIs) Iterative - Use Cases & PoV Cloud = Accelerator 7. COMPETITION Stack-players (Traditional) Born in the Cloud vendors

11 Business Transformation vs Digital Transformation IT-enabled Business Processes Automating Business Processes IT-enabled Services Transforming Business Processes IT is the product Creating Digitally-enabled Products and Services Ecosystem driven Offerings Creating new connections and revenue streams 11

12 Digital Transformation Redefining Speed, Scale and Business Outcomes Philip Carter VP, IDC European Research

13 13