Maximilian Musselius. Co-Chair for National Initiatives, ECR Europe CEO ECR Russia

Transcription

1 Maximilian Musselius Co-Chair for National Initiatives, ECR Europe CEO ECR Russia

2 Global level Europe 26 national ECRs in Europe Agenda and priorities of ECR Europe (26 countries) for 2012

3 Major steps to build ECR Europe strategy roadmap 1 Restate ECR Europe role and mission Clarify the positioning of ECR Europe within its environment towards TCGF, National ECR, GS1, AIM, EuroCommerce,... Confirm ECR Europe governance Role, mission and composition of Boards, Committees, Working groups Reassess ECR Europe activities in regards to the positioning Current (Conference, Working groups, ICI) + Future Reinforce Communication Develop Brand identity, including logo Revisit Knowledge sharing platform (ecr-all) 5 3

4 Supply Chain Shopper - OSA Reloaded - Inventory Optimisation - Consumer/Shopper Journey - Mobile Commerce - Shrinkage Enabling Technologies - Master Data sync & Data Quality - POS Data Sharing

5 The Consumer/Shopper Journey

6 The Consumer Shopper Journey 6

7 Mobile Commerce

8 ECR Russia 58 Members 62 bln USD aggregated t urnover employees

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10 19% of consumers in Russia are smartphone owners 1 50% smartphone penetration in most developed markets % smartphone sales growth in Russia Q per ) Short smartphone market review Svyaznoy(2011) 2) Mobile savvy-shopper report GS1 UK(2011)

11 Technology and Consumers are meeting Technology Consumers

12 Trend 1. Smartphone as a shopping tool Mobile commerce is no longer a separate activity from traditional brick-and-mortar shopping. It s done together

13 New Challenges Shoppers/Consumers getting information about products and places with smartphones Sometimes this information are incomplete and wrong Brand owners have no ownership and no influence on the presentation of their products and Word-Of- Mouth

14 Trend 2. Bargain Hunting

15 The Fastest Growing Company Ever!

16 Trend 3. Savvy smartphone

17 Smartphone apps collects information about consumers preferences and activities Check-ins Likes Purchases Friends Personal recommendation, mobile services will become more powerfull and smarter Loyalty cards will be moved to smartphones Future is here

18 Trend 4. Mobile Banking

19 Google enables mobile payments with secure access to near-field communication (NFC) hardware to allow phone users to make purchases through MasterCard's PayPass Google Wallet

20 Trend 5. Buying tangible goods

21 Augmented reality enhancements for mobile shopping

22 Get Ready: The New Age Are Coming!

23 Digital consumer continued and ECR Baltic focus & working group activities Edgars Pentjuss, Managing Director ECR Baltic

24 Media evolution 1996 Web pages 2001 Search Google 2005 People Facebook 2007 Status updates Twitter Places Foursquare app 2010 Objects and products (source: stickybits)

25 Consumers speak to us already:

26 Summary of challanges with digital consumer? Technology enabled consumer Informed path to purchase (trusted product data source) Presence and Metrics in all media channels response and engagement APP or WAP or Both or also 2D, NFC, Bluetooth, WiFi

27 ECR Baltic focus & working groups Edgars Pentjuss, Managing Director ECR Baltic

28 ECR Baltic working groups: Supply Chain: Pallets Quality Assessment standardisation Returnable Transport Packaging unification (for dairy, meat, F&V crates) EDI (Electronic Data Interchange) Shopper - Category Management Join us during coffee break

29 Challange for ECR Baltic working groups today! transformation from interest group to dedicated task force with Retailer-Manufacturer co-chairing and clear aims and deliverables for 2012.

30 AGENDA: SC (Pallet Quality Assessment standardization). Hall: ALFA Working group introduction by Paulis Dālbergs, Cido Grupa, ECR Baltic Board member Summary on Pallets Quality Assessment standardization with change requests and samples (including coloring: acceptable grey scale of pallets) by Janas Lisko, EPAL Practical aspects, experience and comments on Baltic change requests by Mateusz Boruta, ECR Poland; Proposal on common procedure and dispute settlement for pallets acceptance at Manufacturers side by Paulis Dālbergs, Cido Grupa Discussion by All

31 AGENDA: Shopper (CM). Hall: BETA 2 Working group introduction by Antra Vītola-Gerharde, ACNielsen Setting aims for 2012, discussion by All Alignment of well established categories: trees and segmentation definitions Consumer-Shopper Journey Framework Demand side training needs Top of mind issues: trusted product data source and information based path to purchase availability

32 AGENDA: EDI. Hall BETA1 Working group introduction by Edgars Pentjuss, ECR Baltic EDI business model (alignment of 4 basic electronic document flow) by Darius Lapienis, RIMI Baltic Setting aims for 2012, discussion and feedbacks by All

33 Q&A Thank you!