Strategy ECR Europe ECR in Europe Thursday, November 8, 12

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1 Strategy ECR Europe ECR in Europe

2 Our vision working together to fulfill consumer wishes beaer, faster, at less cost and in a sustainable way

3 Our mission The mission of ECR Europe is to promote collabora6ve processes as fundamental business principle in the consumer goods value chain in Europe. To this end, ECR Europe provides a neutral pla<orm which brings together members of the consumer goods value chain to develop, to disseminate and to foster the implementa6on of holis6c best prac6ces. We encourage ac6ve and voluntary collabora6on on non- compe66ve maaers between all involved par6es. Collaboration Neutral Platform Holistic Best Practices Central themes of the mission: What we stand for ECR Europe is a joint organisa6on of Na6onal ECR Ini6a6ves (who are themselves joint organisa6ons of industry and trade) and leading companies across Europe. We provide thought leadership on issues that are strategically relevant for the consumer goods sector. To promote collabora6ve processes, ECR Europe proposes best prac6ces for all relevant processes in the value chain. These best prac6ces are developed on the na6onal, European or global level.

4 Target groups for membership ECR Europe is open to all companies within the consumer goods sector across Europe. This includes food and non food sectors large, medium and small companies companies along the en6re value chain, from raw material suppliers, manufacturers, service providers to retailers. In addi6on and beyond our exis6ng membership, we intend to increase the aaen6on and membership of further companies in the above men6oned groups, e.g. of private label manufacturers, online- retailers, new groups of retail companies (e.g. discounters), logis6cs service providers, growers, etc.

5 Our relalonships with other organisalons The Consumer Goods Forum (CGF): We are the strategic partner of the CGF for Europe. It is crucial to align our aclviles with those of the CGF and to clearly structure this relalonship. GS1 in Europe: As in the past, ECR Europe uses whenever possible GS1 standards and asks for solu6ons when needed. Whereever appropriate, ECR Europe and GS1 in Europe coordinate their ac6vi6es. We need to ins6tu6onalise our rela6onship with GS1 in Europe. EuroCommerce and AIM: For all ac6vi6es in the focus areas of ECR Europe, these two organisa6ons both founding members of ECR Europe are important partners. ECR Europe offers their members the opportunity to put their problems on the joint retailer and supplier agenda. We expect them to promote our solu6ons to their members and give feedback to ECR Europe on the quality of our solu6ons. European e- commerce organisalons: For the future, it is crucial for ECR Europe to develop strong links with relevant e- commerce associa6ons. Since these organisa6ons are currently emerging (e.g. EMOTA and Ecommerce Europe), it is necessary to get to know and contact these organisa6ons and to develop rela6onships with the relevant players. Private Label Manufacturer AssociaLon (PLMA): PLMA represents a group of manufacturers that is currently not directly involved in ECR Europe even though they are a major actor in the consumer goods value chain. We urgently need to contact PLMA and start collabora6on with them.

6 Our main strategic goals unll ECR Europe will be able to provide up- to- date, validated best praclces for all relevant processes in the value chain. 2. To foster implementa6on of best prac6ces, ECR Europe uses established KPI s, a measurement process and comprehensive repor6ng. 3. Collabora6on will be recognised by industry leaders as the main enabler to create value chains that fulfil consumer wishes beaer, faster, at less cost and in a sustainable way. 4. ECR Europe will be recognised by our target groups as the neutral European platorm where leading trading partners in the consumer goods industry meet and aclvely work on the development of op6mised value chains in Europe.

7 Our main strategic goals unll To facilitate access to all ECR experts around Europe, ECR Europe will run an ECR Community that brings together people from our core groups across Europe in a neutral pla<orm. 6. ECR Europe will have cul6vated a direct contact with the ECR- relevant European authoriles. The objec6ve is that ECR Europe is recognised as an expert organisa6on represen6ng the en6re consumer goods value chain. 7. ECR Europe, its bodies and working groups will be recognised as thought leaders and an expert organisalon for collaboralve business processes on the demand side and in the supply chain, and will be recognised as a leading European competence centre in business collabora6on. 8. ECR Europe will help to make the consumer goods sector more aarac6ve to new talent than other industries and will have processes for the development of new talent in place

8 Our main strategic goals unll ECR Europe will have a clear view of changes and trends in the context (markets, legisla6on) in which the consumer goods values chains in Europe have to operate in order to be able to recognize new opportuni6es for improvement. 10. ECR Europe and the NaLonal IniLaLves will work together in a close relalonship to achieve the strategic goals of the organisa6on. 11. ECR Europe will have established a trus<ul and effec6ve partnership with the Consumer Goods Forum as well as with its other strategic partners like GS To enable successful ac6vi6es in long- term, ECR Europe will have established a broad- based, sustainable financing, based on a large and consistently growing membership and its product & service por<olio.

9 In the coming years, ECR Europe will concentrate its work on four specific focus areas which each contain one or more work streams: Supply Chain Step Change Efficiency Demand Side Transforming the Shopper Experience Connected Business InformaLon Emerging Trends Demand Side - Transforming the Shopper Experience Emerging Trends Supply Chain - Step Change E ciency Connected Business Informa on

10 ...ECR in Europe ?

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12 DSD MDA DC GDSN GPC MobECom SRP OSA/OOS GTIN/GLN RFID NWoWT CPFR CSJ PoS SSCC EMJM RTI EPC VMI EDI RRP JAG CatMan QR NPI GSMP