Cognitive in the Workplace: The Cognitive Systems Market & Real Life Examples Dave Schubmehl Research Director

Transcription

1 Cognitive in the Workplace: The Cognitive Systems Market & Real Life Examples Dave Schubmehl Research Director

2 Agenda IDC s 3 rd Platform and Innovation Accelerators What Are Cognitive Systems? Why Are They Important? Cognitive Application Examples Market Opportunities and Use Cases Existing and Emerging Vendors Predictions & Guidance 2

3 3

4 Cognitive Software Attributes Cognitive software support human decision-making with more accuracy, confidence, speed, and agility based on broader and deeper bodies of evidence applied to a more comprehensive view of pertinent conditions without bias. Performs deep natural language processing and analysis both for information ingestion and research as well as to provide human style communication (usually posed as questions and answers) Conducts learning in real time as data arrives Has the ability to identify similar past experiences and use learning to current situation Predicts and recommends possible outcomes Score those outcomes with evidence for human analysis Cycle back to the start so that the continuous learning is practiced, making the system better over time IDC Visit us at IDC.com and follow us on 4

5 Cognitive Software Platform Defined User / Data Interaction Knowledge Representation Learning Reasoning Natural Language Processing Q&A Processing Dialogue Based Interactions Natural Language Generation Structured Data Analysis Speech Recognition Automated Content Aggregation Knowledge extraction Knowledge base curation Knowledge Models & Ontologies NoSQL Databases Supervised Machine Learning Unsupervised Machine Learning Knowledge graph traversal Ontology based reasoning IDC Visit us at IDC.com and follow us on 5

6 Why Are Cognitive Solutions Important? Challenges Information is expanding exponentially Knowledge workers can t keep up with research Tremendous variation in knowledge worker performance between average and best (best practices) Effects Quantify, organize and extract relevant knowledge about a topic or discipline Encapsulate and systematize best practices Augment human judgment Accelerate investigation and discovery Recommend practices and courses of actions Automate organizational knowledge management 6

7 The Marketing Conundrum Vendor Phrase Lucid.ai artificial intelligence MindMeld artificial intelligence Narrative Science artificial intelligence Wipro artificial intelligence CognitiveScale cognitive computing Customer Matrix cognitive computing Digital Reasoning cognitive computing IBM cognitive computing Loop AI Labs cognitive computing Saffron Technology cognitive computing Enterra Solutions cognitive reasoning IPSoft cognitive agent Vendor Phrase Baidu deep learning Clarifai deep learning Facebook deep learning Google deep learning Microsoft intelligent fabric Nervana Systems machine intelligence Numenta machine intelligence TCS neural automation InsideSales neuralytics IDC Visit us at IDC.com and follow us on 7

8 Cognitive Solutions Ecosystem Marketing R&D Risk mgmt. Driverless cars Finance Travel Sales Long form Corporate Financial Procurement HR Behavioral IT performance mgt. Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis NLP Speech Recognition Predictive analytics Machine learning Image analysis Patient outcomes Interactional Telco churn News Social Location pricing Weather Asset mgmt. Commercial leasing Legal Media Geolocation Insurance Investment Performance Smart home devices Personal data Robotic systems Sports & Entertainment Advertising Self-flying drones Source: IDC

9 Anomaly Detection for Amazon Web Services IT Performance Management R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Finance Travel Financial Procurement HR Behavioral IT performance mgt. Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis NLP Predictive analytics Speech Recognition Machine learning Image analysis Patient outcomes Interactional News Telco churn Social Location Weather pricing Legal Asset mgmt. Commercial leasing Brought to you by Avik Partners at Media Geolocation Performance Insurance Investment Smart home devices Personal data Robotic systems Sports & Entertainment Advertising Self-flying drones Source: IDC

10 Mortgage Broker Network Advice Lending Services R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Travel Finance Financial Procurement HR Behavioral IT performance mgt. Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis NLP Predictive analytics Speech Recognition Machine learning Image analysis Patient outcomes Interactional News Telco churn Social Location Weather pricing Asset mgmt. Commercial leasing Legal Media Geolocation Insurance Investment Performance Smart home devices Sports & Entertainment Self-flying drones Personal data Robotic systems Advertising Source: IDC

11 Contract Review & Analysis Legal Services R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Travel Finance Financial Procurement HR Behavioral IT performance mgt. Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis NLP Predictive analytics Speech Recognition Machine learning Image analysis Patient outcomes Interactional News Telco churn Social Location Weather pricing Asset mgmt. Commercial leasing Legal Media Geolocation Insurance Investment Performance Smart home devices Sports & Entertainment Self-flying drones Personal data Robotic systems Advertising Source: IDC

12 : Oncology Patient Outcomes IBM Watson for Oncology trained by Memorial Sloan Kettering R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Finance Travel Financial IT performance mgt. Procurement HR Behavioral Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis Predictive analytics NLP Speech Recognition Machine learning Image analysis Patient outcomes Interactional News Telco churn Social Location Weather pricing Legal Asset mgmt. Commercial leasing Media Geolocation Insurance Investment Performance Smart home devices Sports & Entertainment Personal data Robotic systems Advertising Self-flying drones Source: IDC

13 Sales Enablement Sales Assistance InsideSales Recommended Actions R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Finance Travel Financial IT performance mgt. Procurement HR Behavioral Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis Predictive analytics NLP Speech Recognition Machine learning Image analysis Patient outcomes Interactional News Telco churn Social Location Weather pricing Legal Asset mgmt. Commercial leasing Media Geolocation Insurance Investment Performance Smart home devices Sports & Entertainment Personal data Robotic systems Advertising Self-flying drones Source: IDC

14 Investigations Investigation & Analysis Palantir Gotham for Investigative Analysis & Threat Detection R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Finance Travel Financial IT performance mgt. Procurement HR Behavioral Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis Predictive analytics NLP Speech Recognition Machine learning Image analysis Patient outcomes Interactional News Telco churn Social Location Weather pricing Legal Asset mgmt. Commercial leasing Media Geolocation Insurance Investment Performance Smart home devices Sports & Entertainment Personal data Robotic systems Advertising Self-flying drones Source: IDC

15 Risk Management Financial Risk Assessment Synthesys Investigating Risk Profiles R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Finance Travel Financial IT performance mgt. Procurement HR Behavioral Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis Predictive analytics NLP Speech Recognition Machine learning Image analysis Patient outcomes Interactional News Telco churn Social Location Weather pricing Legal Asset mgmt. Commercial leasing Media Geolocation Insurance Investment Performance Smart home devices Sports & Entertainment Personal data Robotic systems Advertising Self-flying drones Source: IDC

16 Cognitive Systems Technologies IDC Visit us at IDC.com and follow us on 16

17 Yielding Value from Image & Video IDC Visit us at IDC.com and follow us on 17

18 Cognitive Processes, Fueled by Data Content/Data is ingested Model revised via user feedback Information is extracted Question answering, predictions Add to knowledge base Interaction creates learning Statistical models built IDC Visit us at IDC.com and follow us on 18

19 IBM Palantir Digital Reasoning IPSoft Numenta Cognitive Scale Intel / Saffron Tata Consulting Services Cycorp / Lucid AI Loop AI Labs MindMeld Nervana Systems etc R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Finance Travel Financial IT performance mgt. Procurement HR Vendors Behavioral Media Geolocation Performance Insurance Investment Smart home devices Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis Predictive analytics NLP Speech Recognition Machine learning Image analysis Personal data Robotic systems Patient outcomes Interactional Sports & Entertainment News Telco churn Social Location pricing Legal Advertising Weather Self-flying drones Asset mgmt. Commercial leasing Cognitive Software Platforms Forecast $1B in revenue in 2015 Almost $4B in 2019 CAGR > 35% Source: IDC

20 IBM Amazon Palantir Digital Reasoning IPSoft Nuance Numenta Cognitive Scale Intel / Saffron Tata Consulting Services Cycorp / Lucid AI Loop AI Labs MindMeld Nervana Systems etc R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Finance Financial Travel IT performance mgt. Procurement HR Vendors Behavioral Media Geolocation Performance Insurance Investment Smart home devices Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis Predictive analytics NLP Speech Recognition Machine learning Image analysis Personal data Robotic systems Patient outcomes Interactional Sports & Entertainment News Telco churn Social Location pricing Legal Advertising Weather Self-flying drones Asset mgmt. Commercial leasing Lockheed SAIC Google Facebook Fujitsu Baidu Microsoft Apple Walmart Yahoo Hitachi Salesforce etc Source: IDC

21 Notable Cognitive and AI Acquisitions Acquirer Vendor Date Amount Google DeepMind Jan >$400M Microsoft Equivio Jan ~$200M Yahoo Incredible Labs Jan NA IBM Cognea May 2014 NA Google Wavii Apr >$30M Walmart Labs Inkiru Jun NA Microsoft Aorato Nov ~$200M Google Emu Aug NA Intel Indisys Sep >$26M Twitter Madbits Jul NA Facebook Wit.ai Jan NA IBM Alchemy API Mar NA Salesforce MetaMind Apr NA 21

22 Intelligent Office and Personal Assistants Microsoft Delve & Cortana OK Google & Google Now Apple Siri 22

23 Worldwide Cognitive Solutions The market for cognitive solutions exceeds $40 billion in Years of Data 20+ Use Cases 19 Industries 8 Regions Worldwide Semiannual Cognitive Systems Spending Guide 10 Technologies IDC Visit us at IDC.com and follow us on 23

24 IDC Survey Spotlight In which verticals do we see cognitive systems adoption? Marianne Daquila At what stage is your organization today in the deployment of cognitive systems? IDC# US (June 2016) Source: IDC s 2016 Vertical IT and Communications Survey, N=

25 IDC Visit us at IDC.com and follow us on 25

26 IDC Visit us at IDC.com and follow us on 26

27 IDC Visit us at IDC.com and follow us on 27

28 IBM Palantir Digital Reasoning IPSoft Numenta Cognitive Scale Intel / Saffron Tata Consulting Services Cycorp / Lucid AI Loop AI Labs MindMeld Nervana Systems etc R&D Sales Long form Risk mgmt. Corporate Marketing Driverless cars Travel Finance Financial IT performance mgt. Procurement HR Vendors Behavioral Media Geolocation Performance Insurance Investment Smart home devices Anti money laundering Dialogue Mgt. APIs Video analysis Hypotheses generation Data stores Connectors Text analysis Predictive analytics NLP Speech Recognition Machine learning Image analysis Personal data Robotic systems Patient outcomes Interactional News Sports & Entertainment Telco churn Social Location pricing Legal Advertising Oracle Data Cloud Weather Self-flying drones Asset mgmt. Commercial leasing IBM (Weather Company) Axciom IRI Lockheed SAIC Google Facebook Fujitsu Baidu Microsoft Apple Amazon Walmart Yahoo Hitachi etc Twitter Google Facebook LinkedIn Source: IDC

29 Considerations for Building a Smart Application Create an organizational information access and analysis strategy to utilize all important data sources Engage subject matter experts in the initial design and implementation processes Develop and promote an organizational culture that understands and embraces the collection, use, sharing, and dissemination of information as a key asset Use cognitive systems platforms that include information-handling techniques and processes such as text analytics, auto-categorization, relationship analysis, auto-tagging, and auto-taxonomy generation to create the knowledge base for cognitive system action Develop success metrics IDC Visit us at IDC.com and follow us on 29

30 Questions? Dave Schubmehl Research Director Cognitive Systems and Content IDC Blog Business Analytics & Big Data IDC Visit us at IDC.com and follow us on 30