Industry Consolidation and Its Impact on Creating the Media Intelligence Firm of the. Aseem Sood COO of Impact Research

Transcription

1 Industry Consolidation and Its Impact on Creating the Media Intelligence Firm of the Future Speaker Aseem Sood COO of Impact Research

2 Media Measurement? Levels Role % Agency Fee 1 Quantitative Vendor 100% Cost +

3 Media Measurement? Levels Role % Agency Fee 2 + Automated Vendor 100% Cost + sentiment 1 Quantitative Vendor 100% Cost +

4 Media Measurement? Levels Role % Agency Fee Standard 3 Qualitative Consultant 35% Program KPIs 2 + Automated Vendor 100% Cost + sentiment 1 Quantitative Vendor 100% Cost +

5 Media Measurement? Levels Role % Agency Fee Business Partner 20% Business Dashboards 4 KPIs Standard 3 Qualitative Consultant 35% Program KPIs 2 + Automated Vendor 100% Cost + sentiment 1 Quantitative Vendor 100% Cost +

6 Media Measurement? Levels Role % Agency Fee Consolidation Likelihood 4 Business Dashboards Partner 20% Business KPIs Standard 3 Qualitative Consultant + Automated Vendor 2 sentiment 35% Program? KPIs 100% Cost + 1 Quantitative Vendor 100% Cost +

7 Our Growth Story- service portfolio Business Intelligence ImpactIndex Business Dashboards Analytical Services Custom Analysis Measuring Online Qualitative Analysis Services DIY Toolkit Custom Summaries Summarisation Real time Analysis Print Web Monitoring Monitoring Years Monitoring & Automated Analysis

8 Our Growth Story when we started MY NEWS ANALYSIS SHARE OF VOICE

9 O Our G Growth th St Story - now

10 Our Growth Story images Good Reach & Infrastructure Leadership & Reputation Strong PR Background High Cost Responsive Source: Research done by IMRB International, member of the Kantar Group, WPP's information, insight and consulting division Impact's clients in India were interviewed for this research.

11 Key Challenges Ahead Industry competitors Buyers Next Level Expectations More need based Knowledge partners More efficient/ reduce costs

12 Key Challenges Ahead Industry competitors Buyers Rise of the machines automated sentiment Substitutes Next Level Expectations More need based Knowledge partners More efficient/ reduce costs

13 Key Challenges Ahead Price and Volume new content pricing Online & Social Media Suppliers Industry competitors Buyers Rise of the machines automated sentiment Substitutes Next Level Expectations More need based Knowledge partners More efficient/ reduce costs

14 Price and Volume new content pricing Online & Social Media Key Challenges Ahead New entrant Monitoring companies Suppliers Industry competitors Buyers Rise of the machines automated sentiment Substitutes Next Level Expectations More need based Knowledge partners More efficient/ reduce costs

15 Price and Volume new content pricing Online & Social Media Key Challenges Ahead New entrant Monitoring companies Suppliers Industry competitors Buyers Rise of the machines automated sentiment Substitutes Next Level Expectations More need based Knowledge partners More efficient/ reduce costs

16 Media Measurement? Levels Role % Agency Fee Consolidation Likelihood Business Partner 20% Business Dashboards 4 KPIs NIL 3 Standard Qualitative Consultant 35% Program LOW KPIs 2 + Automated sentiment Vendor 100% Cost + HIGH 1 Quantitative Vendor 100% Cost + HIGH

17 APPENDIX Supporting pages

18 Context t Setting - Indian print media Circulation wise break up of Indian Print Publications (Frequency) 697 Small (< 25,000) Fortnightly Weekly Monthly 183 Large (75,000 +) 118 Daily 224 Medium Pi Print publications i (25,000 75,000) Source: INS handbook

19 Each region has different leading publications Top 3 Print Publications (by circulation) in 6 Major Cities Circulation in 000 Mumbai TOI (539) Loksatta (320) Maharashtra Times (223) Bangalore Prajavani (950) TOI (300) Deccan Herald (236) Chennai Daily Thanti (600) Dina Malar (460) The Hindu (350) Delhi HT (972) TOI (907) Punjab Kesari (336) Hyderabad Deccan Chronicle (236) Andhra Jyoti (227) Vaartha (170) Calcutta Ananda Bazar Patrika (911) Bartaman (463) The Telegraph (325) Diverse nature Leading print publications in all 6 major cities are different Same publications in different cities have different editions Source: INS handbook

20 Number of news stories published is large SECTOR No. ofnews stories/ week Banking & Finance 4,700 I.T. 3,600 Energy Telecom Automotive Travel Pharma ,200 2,000 1, ,800 1,600 Over 500 stories every day in IT sector Source: Impact SmartMonitor

21 Impact's Service Portfolio Business Intelligence ImpactIndex Business Dashboards Analytical Services Custom Analysis Measuring Online Qualitative Analysis Services DIY Toolkit Custom Summaries Summarisation Real time Analysis Print Web Monitoring Monitoring Years Monitoring & Automated Analysis

22 SAMPLE : On-line Repository myimpact portal view Clip view The above portal allows clients to manage and distribute news easily.