CITY OF VARNA INNOVATIVE PARKING MANAGAMENT

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1 CITY OF VARNA INNOVATIVE PARKING MANAGAMENT Umea 20/09/2019

2 City of Varna - Overview 2 Eng.Mladen IVANOV. Municipality of Varna. September 20 th

3 City of Varna - Overview 3 Eng.Mladen IVANOV. Municipality of Varna. September 20 th

4 World Bank - Varna is the best city in Bulgaria for making business ) Four Seasons tourist destination Economic Development City of knowledge Integrated transport and urbanization 4 Eng.Mladen IVANOV. Municipality of Varna. September 20 th

5 City of Varna - Overview 5 Eng.Mladen IVANOV. Municipality of Varna. September 20 th

6 SUMP Vision and Goals The vision of Varna to achieve sustainable urban mobility is based on achieving more efficient and economical planning and management of urban mobility, higher energy efficiency of vehicles, offering more options for "green" transport links, improving connectivity between different types of transport networks, introducing integrated mobile solutions and services for business and citizens. Vision for sustainable urban mobility in Varna Sustainable urban mobility in the city of Varna - a guarantee for attractive business, high standard of living, clean and safe environment To achieve the vision of sustainable urban mobility of Varna identified are the following main objectives, relevant to its achievement. They are related to: Increasing the economic and investment activity in the municipality of Varna ; Improving the environment in the city and region; Improving the quality of life in the municipality. 6 Effective Parking Management Essential part of Sustainable Urban Mobility Vision of Varna Eng.Mladen IVANOV. Municipality of Varna. September 20 th

7 City of Varna - Blue Zone 7 Eng.Mladen IVANOV. Municipality of Varna. September 20 th

8 Car Registration No User Phone No System Architecture Helpdesk Registered User (mobile app/wallet user) User Account SMS parking payment Cloud-based system Subscriptions Controllers Towing Accounting Outsourced GDPR compliance management Outsourced system support, backup, DR, security Virtual Parking Meter Public Virtual Parking 8 Meter Management Eng.Mladen IVANOV. Municipality of Varna. September 20 th

9 Why Account-Based Better service Better Data Non-personalized user behavior data helps in planning Individual parking suggestions help streamline traffic flows Better Future Servicing other city mobility needs transport, shared bikes, electric cars Servicing other city payments tourist sites, city services Eng.Mladen IVANOV. Municipality of Varna. September 20 th

10 Cloud and SaaS Advantages System Administrator Data Center Security Backup Disaster recovery Hardware CAPEX SaaS No need to hire IT experts No IT equipment CAPEX No risk for obsolete equipment ownership Flexibility and demand-responsiveness Top-notch security Reliable back-up and DR Eng.Mladen IVANOV. Municipality of Varna. September 20 th

11 Self-Service Portal User registration Account information Subscriptions management Electronic document management Payments 100% electronic user servicing Eng.Mladen IVANOV. Municipality of Varna. September 20 th

12 User registration Account management Mobile wallet Parking payment Where is my car? Reminders and communication with the user Mobile app Eng.Mladen IVANOV. Municipality of Varna. September 20 th

13 Virtual Parking Meter Electronic wallet charged with credit card or at cash kiosks Managed by a certified institution Superior user experience Over 30% lower transaction costs compared to SMS parking Trying to encourage VPM usage 30 minutes payment, possible introduction of actual time (checkin/check-out payment) Eng.Mladen IVANOV. Municipality of Varna. September 20 th

14 Public Virtual Parking Meter Covers the regulatory obligation to provide service for cash users Reseller based commission contracts Resellers use a mobile application to register parking payments Resellers pre-pay 100% collection No parking tickets printing Cash purchases generate entries in the account based system Eng.Mladen IVANOV. Municipality of Varna. September 20 th

15 SMS parking payment Still the preferred option for the majority of the users SMS payments generate entries in the account based system Trying to discourage SMS usage because of the higher transaction cost Eng.Mladen IVANOV. Municipality of Varna. September 20 th

16 Back End Back-office users remotely connect to the cloud-based system Easy user management and control Controllers use specialized devices that are remotely connected to the system Real-time GPS-based controllers management Real-time GPS-based towing management Rich and flexible reporting engine available to accounting and management functions Eng.Mladen IVANOV. Municipality of Varna. September 20 th

17 Future Development Data Usage Partial parking availability info based on the location of VPM payments User profiling and behavior analysis Data generated to be merged with other city mobility data sources Tariff change effect simulations User behavior stimuli development Eng.Mladen IVANOV. Municipality of Varna. September 20 th

18 Future Development - MaaS Future integration with other city mobility services: Public Transport Bike sharing services Taxi Single account, integrated payment options Data collections enriched Personalization and User Experience enhancement Eng.Mladen IVANOV. Municipality of Varna. September 20 th

19 THANK YOU FOR YOUR PARTICIPATION Eng. Mladen IVANOV Municipality of Varna Varna BULGARIA