Microsoft Azure: your cloud, your way.

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1 UK SMB Partner Sales & Marketing Toolkit Microsoft Azure: your cloud, your way. #Azure4Sure

2 Get your slice of cloud with Microsoft Azure Increase revenue and discover new opportunities by helping customers move into the cloud Overview The cloud is transforming how small and medium-sized businesses (SMBs) use IT, offering consumption-based resources and services that can scale up or down as needed. This shift is creating exciting, new revenue streams for partners as they look to broaden their customer base by moving to cloud-enabled solutions and services. With Microsoft Azure, you can shift to a per-user or per-instance business model, giving you the ability to grow your margins while offering customers usagebased pricing. Automated provisioning of infrastructure, applications, and services means you can build and deploy customer solutions quickly. Regional availability means you can instantly expand to global infrastructure using Microsoft geo-redundant datacenters. Consumption-based billing offers affordable pay-as-you-go solutions for customers and helps you build revenue and margins through value-added consulting and services. And by delivering complete cloud flexibility, you can help customers easily and quickly upgrade from Windows Server 2003, which will be reaching end of support in 2015, or scale their overall compute and storage needs to meet changing demands.

3 Get on the fast track to the cloud with Microsoft Azure Grow revenue with new lines of business Deliver the right solutions and services Build and deploy quickly on a familiar platform You want to expand your role as a service provider and consultant by enabling and advising your customers as they evolve their business in the cloud. With Azure, you can deliver flexible cloud solutions to SMB customers without worrying about overhead, investing in billing systems, or making upfront commitments. You can also up-level your services into more strategic, IT-enabled business consulting. Not all customers are ready to move 100 percent to the cloud. Microsoft offers the unique ability to choose the right solution for your customers, whether integrating on-premises and the cloud or choosing from Infrastructure as a Service (IaaS) or Platform as a Service (PaaS). What you gain with the cloud you can lose from an unfamiliar or hard-to-use platform. Azure offers a familiar development environment and ease of integration across infrastructures, applications, identities, and databases, helping you quickly take your solutions and services to market.

4 As an open, flexible cloud platform, Microsoft Azure gives your SMB customers all the building blocks to quickly create, deploy, and manage cloud-based, fully automated solutions. They get the freedom to use the cloud in the way that best suits them: Provision scalable resources in minutes Take advantage of a wide range of applications, compute, storage, and network services Build applications using any language, tool, or framework Integrate public cloud applications with your existing IT Pay only for what they use, as they go The Azure Open Licence makes budgeting for Azure as easy as using it. Customers simply sign up to a 12-month pre-agreed monetary commitment, and then redeem it against any usage-based Azure service, as they go. The system is simple, straightforward and secure. They buy Azure from their reseller as an Online Service Activation (OSA) key, which credits their account by a specified amount. Any commercial, academic or government organisation is eligible, in any country that s registered for the Open Volume Licensing program.

5 Popular customer Azure solutions Storage Backup Disaster Recovery Get easy, economical storage that can scale as needed Scale up or down easily to meet changing needs Access your data from anywhere Use with a choice of operating systems. Get fast, simple backup and an easy way to restore lost files Backup files to a secondary location Quickly restore files when accidentally deleted or lost Retain files and data for legal requirements. Protect your servers and get your systems back online quickly Keep a replica of the entire server infrastructure, updated in near real-time Get applications and services back up and running in minutes.

6 Create Customer demand We have created three sequential s to help you drive demand for Azure. Each one can be personalised with your own logo, call to action and proposition. 1. What is Microsoft Azure? 2. How are customers using Azure? 3. Additional Azure Business Solutions We ll manage your IT. You enjoy a cup of tea. We make cloud work for your business. One cloud fits all. What is Azure? In short, it s Microsoft s cloud platform: a growing collection of integrated services compute, storage, data, networking and app that help you move faster, do more, and save money. But that s just scratching the surface. Azure takes care of everything for you, in one place: manage user accounts, synchronise with existing on-premises directories, and get single sign on across Azure, Office 365 and hundreds of popular 3rd party software-as-a-service applications. So, your IT staff can focus on innovating your business, not simply maintaining it. Windows Server 2003 End-of-Support is imminent but that doesn t mean the Beginning-of-Stress. Upgrade to Microsoft Azure and reduce IT costs and maintenance, with no extra effort. What s more, because you only pay for what you use, you ll never waste a penny. Simple. Milk and two sugars, please. Tell me more <Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area.> Partner Logo area Find out more <Partner Call to Action area eg: offer & contact details> Azure keeps you in control. Managed properly, the cloud can do wonders for your business. Microsoft Azure gets you there, with minimal cost and hassle. With the flexibility to back up data automatically as often as you need and keep it for anywhere between six months and 99 years you can relax knowing your information will always be safe and compliant. Servers and storage are managed for you, by the same systems responsible for powering Skype, Office 365, Bing and Xbox. Large amounts of data to backup? Simply send them to Azure to store remotely, rather than using up your own valuable resources or worrying about tapes! And of course, because you only pay for what you use, you ll never waste a penny. Feeling better now? Get started <Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area.> Get started here <Partner Call to Action area eg: offer & contact details> Partner Logo area Flexibility that aligns with your business needs. Microsoft Azure redefines cloud capabilities. By bringing together Microsoft s comprehensive industry solutions and expertise, it enables true mobility and productivity across your business, with the cost benefits of a single provider. Manage user access and identities from anywhere. Create a single sign-on for all apps and services. Protect sensitive information seamlessly. And control software, data and devices from one console. As the first major cloud provider to adopt ISO 27018, and the only cloud platform ranked as a Gartner leader for both IaaS and PaaS, Azure sets the standard for cloud in business. That s why 57% of Fortune 500 companies trust it to help them run theirs. Want to join them? Get started <Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area. Partner value proposition copy area.> 57 % of Fortune 500 companies already rely on Azure Get started <Partner Call to Action area eg: offer & contact details> Partner Logo area

7 Master your Azure Elevator Sales Pitch Virtualisation Data Backup & Disaster Recovery Scalable, Cost-Effective Data Storage Microsoft offers the unique ability to get the best mix of server and cloud technologies for your business, working together seamlessly. With Windows Server 2012 R2, you can use built-in virtualisation capabilities to host multiple applications on the same physical server, taking full advantage of the processing power available in modern servers, while reducing IT costs. With Microsoft Azure, you have a fast, easy path to the on-demand power of the cloud, with reduced capital costs and the ability to scale up or down as needed. With Microsoft Azure Backup, you can get fast, easy data protection with encrypted, enterprise-grade data backup in the cloud that is simple and affordable. With Windows Server 2012 R2 and Azure Site Recovery, disaster recovery is now affordable to small and midsize businesses. Whether hit by flood, fire, or break-in, customers can get the peace of mind that they will be back up and running in minutes. Technology built-in to Windows Server 2012 R2 replicates their server to Azure and updates it as often as every 30 seconds. With Azure Site Recovery, you can avoid the high capital and operational costs of building and running a DR infrastructure and earn recurring revenues offering DR as a cloudbased service. Businesses deal with all kinds of data these days: documents, presentations, photos and videos. To store this data cost-effectively many businesses are looking to Storage Area Networks, or SANs, which make it easy to scale up and down as needed without downtime. But SANs can costs as much as the entire annual IT budget of many small and midsize businesses. Windows Server 2012 R2 now includes a feature that enables SAN-like storage, but at a fraction of the cost of a traditional SAN. With Microsoft Azure storage, you can get easy, economical storage in the cloud that can scale on demand and can be accessed anywhere.

8 Further Resources Please do not share this toolkit in its entirety with customers or end-users. However, you can share the individual customer specific assets which are available for download within this PDF. #Azure4Sure