Group Beaumanoir Cache-Cache: Expands the fashion market in China leveraging SAP Hybris Commerce

Transcription

1 SAP Business Transformation Study Retail Group Beaumanoir Cache-Cache: Expands the fashion market in China leveraging SAP Hybris Commerce Partner SAP Hybris Commerce platform enables consumers to enjoy fantastic shopping experience and customer services, and it becomes a significant tool to expand e-commerce business for retail enterprises. Cache-Cache, the sub-brand of Group Beaumanoir, collaborates with Keyrus, the solution execution partner of SAP Customer Experience, to deliver French innovative fashion concepts to Chinese consumers. They developed a united SAP Hybris Commerce solution across all channels, integrating product content, business operation and channel expansion. 1 / 6

2 Executive Overview Company Group Beaumanoir Cache-Cache Headquarter Objectives Build a consuming model across all channels Match e-commerce models in China market Adjust business model 50% Increase on the revenue of third-party platforms Saint Malo, France Resolution 4.25 million Industry Retail Build SAP Hybris Commerce solution across all channels Benefits Save 4.25 million RMB annual shipping cost Products and Services Retailer and distributor of women s and men s apparel Employees ~ 10,000 SAP Solutions SAP Hybris Commerce Reduce work load of operation staff Sharply increase the revenue of third party platforms Store delivery service saves a huge amount of shipping cost Reduce average online order delivery time from 2.45 days to 1.73 days 1.73 Day Average delivery time for online orders 2 / 6

3 Objectives: Accelerate Localization and Build an Omni-Channel Consuming Model Resolution: Execute SAP Hybris Commerce with Keyrus Since Cache-Cache entered China market, it s been focusing on adapting the business model according to the local market features and requirements. It adjusts the whole product lines on price, styles and accessories, and develops partnership based on commission. While executing the localization process, it s necessary for Cache-Cache to adapt to the modern consuming habits of Chinese consumers, especially the changes of online shopping habits; It needs to build major functions for a wellstructured website, including product demo, online payment, promotions and product comments; In the mean time, it also needs to know the market and its features to meet the needs of both enterprises and consumers, and to offer a new shopping experience with a mix of online and offline shopping. It s a must to hit the point from the beginning of system building process: integrated platform, light, fast, and user-friendly multiple front-end channels, and marketing and services across all channels. So that Cache-Cache is able to build consumer confidence for the brand on website, social and mobile platforms, to attract consumers and raise their loyalty by customized promotions, safe payment, and safe payment, and reasonable price. SAP Hybris Commerce solution can adapt to the ever-changing market environment, develop new custom functions, and provide flexible deployment architecture and well-integrated background system. It helps Cache-Cache integrate end-toend business process, enable the company to get consistent client view, inventory view, product view and order view, to support consumer marketing and service management, product operation and order management, and to integrate all business processes including supply chain, and on-site stores and channels development. SAP Customer Experience utilizes modular and service-oriented structure to ensure the flexibility and expandability of the solution. Based on SAP Hybris Commerce platform, the e-commerce front desk can build a multi-platform consumer interaction channel that adapts to current mobile internet environment. As the first verified partner to execute SAP Hybris solutions in China, Keyrussupports and actively joins the profound SAP Digital Business Services partnership plan. Keyrus connects with SAP experts team directly and optimizes its operation methodology and path diagram further, and is authenticated and guaranteed its ability to execute SAP Customer Experience. SAP offers continuous improvement suggestions on the project delivery status by assessing the consulting ability of Keyrus. 3 / 6

4 Business Transformation: Build an Omni-Channel Business Platform Future Plans: Build a Global Sales Example SAP Hybris Commerce solution integrates the Cache-Cache product content, business team operation, and online and offline channel development, and achieves the goal to build an all-channel business platform. Until now, consumers can experience the major functions of the e-commerce website, including product demo, online payment, promotions and product comments. Thanks to the on-site support of of SAP Hybris Commerce Accelerator for B2C and the Keyrus Team, the first stage of the project was completed within four months. According to Thomas Alix, the e-commerce and digital head of Keyrus China, Cache-Cache has overcome the obstacle of localization, and matched the new consuming habits of Chinese consumers. As a company successfully operated localization, Cache-Cache knows the market and its features, and is able to meet the needs of enterprises and consumers. New functions such as coupons and store traffic award will be added to the second stage of the project. The ultimate purpose is to increase the sales of Cache-Cache products on every retail channel, including on-site stores, internet, and mobile devices. The company devotes to selling products on various channels in an united and optimized way. Due to the success of localization, Cache-Cache owns a group of loyal customers in China. Its various fashion styles and reasonable price allow increasingly more girls to create their own fashion style. The other sub-brands under Groupe Beaumanoir will also enter China market soon. SAP Digital Business Services partnership enables Keyrus to connect closely with SAP expert team, and Keyrus will continuously join the solution execution ability verification and the follow-up quality check every half year. It s to ensure that the Cache-Cache project quality is continuously confirmed, tracked, cared and helped by SAP service verification team, for the benefits of the larger SAP Customer Experience client group and the guarantee of high-level execution and operation services. For the next step, Keyrus will continue strengthening cooperation with SAP Customer Experience team, innovating and improving its execution and operation ability, to support current and future competitive edge of Cache-Cache. 4 / 6

5 SAP Hybris Commerce offers a powerful and flexible platform. It helps us to integrate all the developments and innovations in China market promptly. The combination of SAP Customer Experience and the expertise of Keyrus Chinese consultants meets our needs for adaptation and flexibility. It s beneficial for us to proactively touch every client group. Stéphane Torck, President of Groupe Beaumanoir China, Cache-Cache Web Site Partner Keyrus 5 / 6

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