Specialized IR For US-listed Chinese Companies

Transcription

1 Specialized IR For US-listed Chinese Companies 龙门财经 打造全方位的美国投资者关系 Dragon Gate Investment Partners October 2011

2 2 The State of US-Listed Chinese Companies 中国公司在美国的基本表现 Chinese companies are attracted to US exchanges mostly for the prestige and brand recognition of the NYSE and the NASDAQ names. However, Chinese companies have been rocked by a wave of events and fraud allegations that have led to dozens of suspensions and delistings from US exchanges. 纽约证券交易所和纳斯达克的声誉吸引了中国公司到美上市融资 然而, 中国公司也因为一系列的诈骗指控受到质疑甚至退市的遭遇

3 3 A Common Mistake? 为什么股价下跌? IPO IR PE 谁在抛售公司股票, 导致股价跳水?

4 4 Why Public Company Need IR? 为什么上市公司需要维护投资者关系? IPO 前给金融顾问, 会计公司, 法律顾问股票好过现金 (X) 原因 : 你无法掌控这些公司如何处理股票, 如果他们大量抛售, 将对公司股价造成严重影响 机构投资者太聪明不好沟通, 直接找私人投资者 (X) 原因 :1) 个人投资者通常对市场不了解, 不会轻易投资, 他们只会购买机构投资人已经认可的股票 ;2) 机构投资者通常会有非常庞大的个人投资者数据库

5 Why Choose Dragon Gate? 为什么选择龙门财经? Senior Level Financial Communication Staff 管理人员具有丰富的美国资本市场经验 广泛的市场资源 Great Market Resource Competitive Strength 核心竞争力 One Source for All IR Service 一站式服务 Fast Turnaround Responsive Service 快速反馈 Affordable Price 合理的定价 5

6 I. Great Market Resource I. 广泛的市场资源 Our Partnership With Organizations 我们的机构合作关系网 Our Partnership With Investment Banks 我们的投行合作关系网 6

7 Our Partnership With Organizations 我们的机构合作关系网 Our NYC based team includes: CFA s, MBA s, investment bankers, media personnel Memberships held in: National Investor Relations Institute (NIRI) The New York Society of Security Analysts (NYSSA) Asian Financial Society Relations with: Harvard Investment Group The China Chamber of Commerce, New York China Council for International Investment Promotion 7

8 Our Partnership With Investment Banks 我们的投行合作关系网 8

9 9 II. Senior Level Financial Communication Staff II. 管理人员具有丰富的美国资本市场工作经验 Professional Team Overview 专业团队简介 Board members 董事会成员介绍

10 10 Strong Professional Team 专业金融团队 Senior level professionals and diversified financial experts Long standing relations with hedge fund managers, bankers, and financial regulators CFAs and MBAs 骨干团队成员在纽约华尔街工作多年 为特许金融分析师 (CFA) 或工商管理硕士 (MBA) 深谙美国市场体系及各类工商政策 与市场监管机构 投资银行与对冲基金的高层人员保持紧密的商业往来

11 11 Our Board 管理团队 Robert Schechter ( 罗伯特谢克特 ) Board 董事 Robert Schechter has, since 1981, provided public and investor relations services to NYSE, AMEX and NASD corporations. As Senior Associate at one of the nation s largest investor relations agencies, and as President of a specialized corporate communications firm, he has helped clients to raise over $800 million. 自 1981 年以来, 罗伯特谢克特致力于为美国公司提供公共关系以及投资者关系管理的服务 这些公司大多数是在纽约证券交易所 美国证券交易所和纳斯达克的上市公司, 也有一部分客户是私人公司, 其中包括世界顶级的杠杆收购公司 Charterhouse Group International 在过去的 20 多年中, 罗伯特曾经作为全国最大的投资者关系机构的资深顾问, 以及一些中小型公司的投资企业代表, 帮助企业融资超过 8 亿美元

12 12 Our Board 管理团队 Lijie Zhu( 朱丽洁 ) Board 董事 Lijie Zhu is a member of the National Investor Relations Institute (NIRI) and the CFA Institute, also leads a career development program for the New York Society of Securities Analysts (NYSSA). She has ten years working experience in the financial and media industry in America, Europe and Asia. 朱丽洁女士是特许金融分析师协会 (CFA Institute) 的会员, 并担任纽约分析师协会 FCC 系列讲座的监制 她曾经是英国耆卫保险公司驻伦敦的信用分析师 以及美国沃福好证券交易公司驻纽约的市场分析师 她也曾在中央电视台 中国新闻周刊 等多家媒体工作, 并且在中国 英国 美国三个国家的媒体发表过金融评论 在过去的几年间, 她曾经到清华大学 香港中文大学 浙江大学 华东师范大学 以及华南师范大学作有关教育基金管理的特别报告

13 Experience: Our Selected Client List 经验 : 部分客户名单 Pharmaceutical & Health Care 医疗 WA: A private company offering Traditional Chinese Medicine and biotechnology healthcare solutions Kun Run Biotechnology Ltd: engages in manufacture and sale of polypeptide medicines Cyanotech Corp: biotechnology company identifies and grows microalgae for use as components in a variety of high value products including specialty chemicals, nutritional additives, pharmaceuticals and cosmetics. Royce Laboratories: generic pharmaceutical development and manufacturing. 13

14 Technology 科技 Chadmoore Wireless Group, Inc.: national leader in providing SMR (Specialized Mobile Radio) communications, providing a high quality reliable, cost-effective alternative in wireless communications in 180 US markets in 41 states. China Fire & Security Group, Inc.: through its wholly owned subsidiaries, is engaged primarily in the design, development, manufacture and sale in China of a variety of fire safety products for the industrial fire safety market and the design and installation of industrial fire safety systems in which it uses its own fire safety products. Kiwa Bio-Tech: develops, manufactures, distributes and markets innovative, cost-effective, and environmentally safe bio-technological products for agricultural and natural resources and environmental conservation. 14

15 Environnement, Alternative Ennery, Waste Management 环境能源 Alternate Energy Holdings Inc.: develops and markets innovative clean energy sources. American Disposal Services, Inc.: a rapidly growing regional, integrated, non-hazardous solid waste services company that provides solid waste collection, transfer and disposal services. Prins Recycling Corporation: owned and operated, in Boston, one of the country's largest and most efficient materials recovery facilities (MRF). Universal Solar: a developer of silicon ingots, wafers and high efficiency solar photovoltaic modules Kimmins Environmental Services: solid waste management, hazardous waste remediation, construction and demolition materials recycling. 15

16 Manufacturing 制造业 ASD Group, Inc.: provided comprehensive contract manufacturing and engineering services and sophisticated design services to original equipment manufacturers. Magnetic Technologies, Inc.: a developer, manufacturer and assembler of precision magnetic, electronic and mechanical devices Steel of West Virginia, Inc.: custom design and manufacture of special steel products Osmotics Corporation a private cosmetic skincare company was the first to apply transdermal patch technology to the delivery of antioxidants for repairing skin wrinkles. PolyMedica Industries, Inc. developed, manufactured and distributed health care products domestically and internationally. 16

17 Distribution 分发 Tech Data one of the largest national and international wholesale distributors of computer equipment. Watsco distribute and service air-conditioning equipment throughout the Southern and Western United States Restaurant 餐馆 Noble Roman's Pizza a proven restaurant concept filling a market niche with 76 stores in Indiana. Miami Subs multiple location, moderate priced restaurant Consumer Product 消费品 Jan Bell Marketing manufacturer and marketer of jewelry and watches. 17

18 18 III. One Source for Every IR Service You Need III. 一站式服务 Institutional Investor Targeting 潜在投资者锁定计划 Our Work Flow 我们的工作流程 Services Introduction 服务详细介绍

19 Institutional Investor Targeting 潜在投资者锁定计划 协助公司有效地提升资本市场的竞争优势及资本市场知名度 提炼精准的公司投资亮点, 增强投资吸引力 开展有效地资本市场行销活动, 针对性引进合适公司目前发展阶段的机构投资者 协助有效运用公司高阶管理层的时间和资源投入与重点投资者的直接沟通 19

20 Institutional Investor Targeting 潜在投资者锁定计划 专注 : 专注于投资者关系战略咨询领略耕耘, 良好的市场口碑 覆盖面广 及时 : 所积累的投资人名单数据库细化跟踪至投资决策者具体联系名单 ( 全球超过 家投资机构的 名基金经理及买方分析师名单 ), 而不仅只是基金公司名录 精准 : 筛选出对于公司所在特定产业 关注亚太市场 ( 中国 ) 符合投资市值界定的投资者及分析师名单 有效 : 通过全球化顾问团队配合密集电话访谈最终确定各投资机构的有效联系人 全球化配合 : 全球架构的团队包括位于纽约, 迈阿密, 北京, 新加坡, 柏林, 雅典的高级顾问共同合作完成 将全球潜在投资者锁定项目做为年度的重点研究项目, 然后规划全年的路演 NDR 或是 IR 工作侧重的目标市场, 是对该项目成果客观依据的参考运用 20

21 21 Work Process 项目流程 Step1: Start Review your IR objectives Created a custom strategy plan Prepare business plan, PPT and presentation scripts Target investors, investment banks and analysts Immediately start contacting targets Step2: Begin Program Stimulate existing shareholders Attract attention of retail and institutional brokers Generate media interest Secure buy-site and sell-side analyst coverage Commence road shows and conference Step3: Goals Increase access to capital Expand investor interest and share value volume Increase the number of shareholders Create valuation relative to peers Happy management and shareholders

22 22 Work Process 项目流程 第一步 : 了解客户 了解贵公司的投资者关系目标 制定投资者关系策略 准备商业计划书 幻灯片及演讲稿 寻找合适的投资者 投行以及分析师 立即联系相关投资者 投行 第二步 : 实施计划 积极联系现有投资者 吸引个人投资者和机构投资人的目光 增加媒体曝光度 确保买方卖方分析师对公司的关注 开始路演和投资人会议 第三步 : 实现目标 提供更多融资渠道 增加投资者关注度, 增加股票交易量 增加股东数量 与同类公司相比, 为公司增加价值 管理层与股东满意

23 23 Financial Communication 财经公关 为您量身打造全方位的个性化高品质经济有效的财务公关方案与平台 Develop customized, cost-effective, high-quality, high-impact and fully integrated financial communication programs and platforms: Annual reports Financial fact books Corporate profiles Capabilities brochures Analyst meetings or presentations, investor fact sheets and information kits Quarterly earnings releases Websites, Analyst conference calls, Executive financial presentations, Retail brokerage meetings

24 24 Strategy Development 市场战略策划 Understanding Your Market What do you do? How do you make money? Which markets do you serve and how are they growing? Who are your customers and suppliers? Defining and Developing Strategy Set and describe your mission What are your values? Define your strategies (four models) Identify your objectives Models The BCG Matrix The Ansoff Matrix Porter s 5 Forces SWOT Analysis Competitive Strategy Analysis Strategy Statements for IR Audience Link back to shareholder value creation Link to your key performance indicators (KPIs) How do you do what you do better then the competitor? Set your goals

25 25 Strategy Development 市场战略策划 了解市场 你的业务有什么? 明确制定战略 明确并详细规划使命 建立模型 波士顿 (BCG) 矩阵 投资者关系要点 你如何挣钱? 你的市场在那里? 它的发展前景如何? 你的客户和供应商是谁? 评估你的价值 确定战略模型 梳理你的目标 树立长远目标 安索夫 (Ansoff) 矩阵 波特五力分析模型 (Porter s 5 Forces) SWOT 分析方法 明确如何为股东增值 明确指出企业关键绩效指标 (KPIs) 你的竞争优势在哪儿? 竞争策略分析

26 26 Analyst and Investor Meeting 投资者见面会 Assist with effective targeting of the most suitable buy- and sell-side analysts and portfolio managers whose investment style and interests best fit the company s characteristics. 协助定位最合适的买方和卖方分析师以及基金经理 安排各种投资者见面会, 组织对公司有兴趣的投资者一对一会议 Arrange company presentations to brokerage-sponsored or corporatehosted analyst and portfolio manager conferences or meetings, as well as one-on-one meetings with targeted analysts and institutional investors. Identify suitable, cost-effective individual investor forums. 调研行业对口的投资人论坛

27 27 Disclosure 信息披露 指导管理团队发布财务信息 引导公司应对突发事件 协助制定公司信息披露守则 Guide the management team with respect to public disclosure requirements, issues and practices surrounding financial reporting. Provide guidance and communication about fast breaking corporate events that impact the price of a company s debt and equity issues. Assist management in developing a corporate disclosure policy if it does not have one.

28 28 IR Spokesperson Training 投资关系发言人培训 Train company executives and investor relations contacts to be effective and consistent presenters in analyst and investor conferences, before the media and in day-today interaction with the investment community. 协助培训公司管理者和投资者关系负责人, 使其在分析师和投资人会议上, 媒体以及日常的与投资界的互动中可以有效展示公司

29 29 Media Relations 媒体关系 整合全美以及地方媒体来提高投资人对公司增长的认知度, 促进公司与投资者之间的良好好沟通 Leverage proactive investor relations programs with fully integrated national and regional financial and trade media placements to provide all-important third-party testimonials for growing investor awareness of the company s evolving investment appeal.

30 30 News Release 新闻发布 撰写企业信息, 确保投资者和分析师可以迅速了解公司的亮点 Develop investor relations messages that will most proactively leverage senior management s strategic vision, operational and financial performance and ongoing business expertise to deliver the optimum P/E multiple and lower the company s cost of capital. Dragon Gate Contacts(30,000+) Covered Asian Financial Society (3,000) NYSSA (11,000+) Distribution Standard & Poor s Bloomberg Discounted Price Business Wire PR New Wire World Market Media

31 31 Research 研究报告 跟踪调研证券分析师和投资者的意见和态度 Research and track current and prospective securities analysts and institutional and individual shareholders, their perceptions and attitudes. Benchmark these measurable against realization of program objectives.

32 32 Crisis Communication 危机公关 Structure and implement effective crisis communication programs in anticipation of or in response to : Litigation Rating/regulatory agency actions Restructuring announcements Product recalls Plant closures Market withdrawals A significant earnings shortfall Competitive rumors Loss of a key manager Takeover or merger speculation Stock volume and price volatility Natural catastrophes Theft, fire and other crises. 我们会针对危机, 和客户一起制定投资者关系危机处理策略, 按照设计好的流程让公众充分了解公司

33 33 IV. Fast Turnaround and Responsive Service IV. 快速反馈 Operation in New York, Beijing and Singapore Experts who know your industry form our customer service team Provide monthly evaluation Report Annual satisfaction survey 纽约 北京 新加坡办公 丰富经验的客服团队 提供月度评估报告 客户年度服务满意程度调研

34 34 V. Affordable Price of Admission V. 合理的定价 Everything is included in our affordable price of management Gain all kinds of add-on services without extra charge. 合理定价 全面服务 对于多样化附加服务不收取额外费用

35 35 Contact Information 联系方式 Corporate Headquarters: New York 551 Fifth Ave. #3010 New York, NY USA Tel: +1 (212) Fax: +1 (212) Greater China Area Office: Beijing Yuquan Rd A-12 Yuquan Building 5201 Haidian District, Beijing China Tel: South East Asia Office: Singapore 30 College Green Novena, Singapore Tel:

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