Money on the move: The future of financial services on the mobile phone Darren Sugden Chief Commercial Officer

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1 Money on the move: The future of financial services on the mobile phone Darren Sugden Chief Commercial Officer

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3 Monitise Proposition Non-disruptive and inclusive business model Creates value for all key stakeholders Mobilisation of established industry platforms Bank grade security, resilience, scalability Proven in UK. Recent JV with a top 3 banking/payment processor in US Managed Service Outsource the hassle Next generation mbanking application JAVA download = Secure, flexible, consistent, ease of use SMS alternative Pragmatic launch services with roadmap to payments and mcommerce Any Consumer. Any Bank. Any Phone. Any Carrier Slide 3

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5 Monitise International Ecosystems Slide 5

6 The UK Ecosystem Slide 6

7 The German Ecosystem Slide 7

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11 A compelling proposition to consumers convenience In touch, on demand, mobility Always with you secure Banking grade speed It s the fastest way international How else to keep in touch? personal Your private world and, relevant to all segments Slide 11

12 The Business Case for Banks Industrial strength Low risk, assurance Low integration Low cost, quick to market Managed service Outsource the hassle Cost reduction and revenue uplift Strong Business case Available to all customers Maximise business benefit Clear line of sight to mpayments Future proofed Flexible branding/service set Tailored Slide 12

13 The proposition to Mobile Carriers First grown-up data application Consumer behaviour Sticky application Retention One pipe to many banks Consumer reach Increased data usage ARPU New revenue share opportunities ARPU Gateway to mcommerce ARPU Low cost of cash for MPTU Cost efficiency Slide 13

14 Best of both worlds Slide 14 Slide 14

15 How we leverage the ATM Switch Slide 15

16 The Financial Services Roadmap. Slide 16

17 Mobile Banking & Payment - when not if..the most-used banking channel in 3-8 years? Slide 17

18 Impact of mobile will be profound Initiation of non-proximity payments: M2M, P2P, EBPP, Remittances Beep and go will finally provide a replacement for cash payments Why? Always with me Security capability Personal device Wallet capability Interactive Personalised Management Slide 18

19 The Monitise Mobile Payments Credo The potential from Mass Market Mobile Payments will only be realisable when consumers can do all of the following from their mobile: Make proximity payments beep and go Initiate non-proximity payments eg Peer-to-Peer, Remittances Manage (balance, ministatement, rewards, preferences etc) the accounts/svas from which payments are made (whether phone or server-based) Access their sources-of-funds (eg bank account, credit card) to reload SVAs/wallets, check balances etc from within a single, easy-to-use, trusted application. Then the ipod for payments will be a reality Slide 19

20 International Remittances Complex marketplace Key Remittance Corridors Blue-collar expatriate Low value/high frequency - Unbanked/distrusts banks - Language barriers - Low education - Low PC/internet access - White-collar expatriate - High value / low frequency - Multiple banking relationships - Highly educated - Tech savvy Know Your Customer Players: 298 remittance companies Highly fragmented Among banks, ethnic and regional banks lead the field Varied licensing requirements in each origin/ destination country (e.g. Patriot Act - USA) Complex disbursement methods in use: pickup at MTO/retail locations bank deposit re-loadable stored value/prepaid cards money orders text-based Slide 20

21 Mobilising International Remittances Tracking & Alerts Bank branches Deposit to a bank account Tracking & Alerts Tracking & Alerts Bank call centre Platform Pick up at retailers / bank branches Tracking & Alerts Tracking & Alerts Internet Delivery by courier / postal network Tracking & Alerts Tracking & Alerts Tracking & Alerts Retail Stores Mobile: Anytime, Anywhere Withdraw from ATM (Stored Value Card) Use at PoS Use Mobile SVA at Pos Tracking Alerts Balance- Enquiries Mini- Statements Slide 21

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