BIENVENIDO A CARNITAS QUERETARO SEEKING NEW FRANCHISEES!

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4 BIENVENIDO A CARNITAS QUERETARO SEEKING NEW FRANCHISEES! Thank you for considering Carnitas Queretaro. What began as a simple family-run business has blossomed into a leading Mexican restaurant concept. After 20 years of happy customers and friends, our goal is to find the right franchisee who sincerely believes in the Carnitas Queretaro concept and vision. MEXICAN FOOD IS HOT AND WE RE NOT JUST TALKING ABOUT THE SPICE! Current industry data shows Mexican food franchises are outperforming all other types of restaurants or fast food franchises. With increasing interest in ethnic cuisine, Mexican food is winning consumers over. According to MarketResearch.com, the Mexican restaurant industry in the US is estimated at $52 billion, and is predicted to keep on growing. With annual growth rates averaging at 8%, this market sector is taking off as the fastest growing part of the restaurant industry. Mexican restaurants are jumping on the health food craze that has become a North American consumer trend. With many restaurants advertising fresh Mexican food, consumers are being drawn to the concept of flavorful ethnic cuisine that also incorporates healthy ingredients. Our growing Hispanic/Latino population has contributed to this increase in Mexican restaurants, and as the Hispanic population increases, we will continue to see increased demand! Become a part of this growth industry, and find out more about a Carnitas Queretaro franchise today.

5 Our mission is to bring delicious, authentic Mexican food using fresh, flavorful and simple ingredients to our guest every time. We offer a unique and exciting dining experience highlighting the regional cuisines of Mexico. Carnitas Queretaro offers a traditional, authentic, and genuine approach to the customer experience. Carnitas Queretaro has something people crave flavorful, authentic Mexican food served with a high level of hospitality and service. Our high quality offerings and consistency keep our customers coming back! Carnitas Queretaro seeks franchise partners that have real motivation and a track record of success. If you share our family s passion for excellence, focus on service, and love of fresh authentic cuisine, we would like to talk to you about being a part of our growing brand.

6 CARNITAS QUERETARO FRANCHISING PROCESS COMPLETE AND SUBMIT THE REQUEST FOR CONSIDERATION Submitting this Request for consideration tells us more about you and your intentions for acquiring a Carnitas Queretaro franchise. After we receive this information, you will be sent a Carnitas Queretaro franchise information package as well as a franchise application COMPLETE A FRANCHISE APPLICATION We are looking for multi-unit franchisees that meet the minimum financial requirements to develop a minimum of five locations. Project cost ranges and fees and expenses associated with development will be found in the Carnitas Queretaro Franchise Disclosure Document (FDD). APPLICATION REVIEW AND PROCESSING When we receive the completed application and related required documentation, we initiate credit, business and personal reference checks to verify all submitted information. Once we have reviewed this information, if approved, the Vice President of Franchise Operations will set up your first in-person meeting at one of our Carnitas Queretaro s locations. PERSONAL MEETING IN A CARNITAS QUERETARO RESTAURANT Your initial meeting will be held in one of our restaurants with the Vice President of Franchise Operations. At this meeting you will discuss your copy of the Franchise Disclosure Document (FDD) sent to you electronically prior to the meeting. The VPO will briefly discuss the FDD and ensure all necessary signatures are in order. Next, the VPFO will explain the Carnitas Queretaro brand and the possibility of you becoming a franchisee. You will come away from this meeting with a better understanding of what is required to be a successful member of the Carnitas Queretaro franchise family.

7 EXISTING RESTAURANT OPERATION AND EVALUATION If you currently own and/or operate existing restaurants, a Franchise Business Consultant (FBC) or other representative of Carnitas Queretaro s Support Center will schedule a visit(s) to assess your existing restaurant operations. EXECUTIVE COMMITTEE APPROVAL AND DOCUMENT PREPARATION After this meeting, the executive committee will review all submitted information and make the determination whether to proceed into a long term business relationship with you and your associates. If favorable, the actual timeline and terms will be agreed upon, and the documents will be prepared. EXECUTIVE MEETING Prior to this meeting, we request the potential franchisee thoroughly review our Franchise Disclosure Document, discuss the Carnitas Queretaro s concept with your partners or associates, and then submit your preliminary business plans. This personal meeting is set up to help answer any questions you have regarding the FDD, to meet with the Carnitas Queretaro Support Center President, Chief Financial Officer, the Vice President of Franchise Operations and other members of the Carnitas Queretaro executive team, and to discuss your market development plan. In addition, at this meeting you will learn more about our franchise program and the support we offer, such as marketing, training, and information technologies. We will discuss your responsibilities to the franchise system, your personal qualifications and business objectives. This time is also used to review your business plan. EXECUTION OF DOCUMENTS AND OWNER ORIENTATION You will be provided the Franchise and Area Development Agreements, and an appropriate signing date will be set. Upon execution of these documents and remittance of the fees, arrangements will be made to begin your orientation at the Carnitas Queretaro center in El Paso, Texas. At this orientation you will spend time with each of the franchise support departments, certain members of the executive team, and your area Franchise Business Consultant (FBC).

8 SITE SELECTION & CONSENT After you have selected your site, you must submit and complete site package and request for approval to the executive committee. The executive committee will hen review your information, and evaluate the site. You will be then notified of the approval decision on your proposed site. PRE-OPENING Prior to your store s opening, a Carnitas Queretaro s New Store Opening team will be assigned to your unit to assist your managers with on-site training of your staff. They will receive guidance in serving procedures, menu knowledge and testing, and other operational aspects associated with their position. Your assigned Franchise Business Consultant (FBC) will also be directly involved. The Carnitas Queretaro NSO team will remain during the actual opening and for several days after the opening for the first two restaurants. TRAINING You or the Franchisee s operating principal and management team will then be schedules to attend our management training program, which involves 11 weeks of on-the-job training in a Carnitas Queretaro restaurant as well as training seminars at Carnitas Queretaro Support Center offices. You will receive all Carnitas Queretaro s operations and training manuals to supplement your staff training, including our New Store Opening (NSO) process manual. As with most new store openings, a certified training team from Carnitas Queretaro will be there to support your opening and assist with additional staff training for the first two restaurants. ONGOING SUPPORT Carnitas Queretaro s Support Center will assist and support you with one of the best support systems in the casual dining industry. We will support you in the areas of purchasing, marketing, development, construction, research and design, and information technologies.

9 FRANCHISING OPPORTUNITIES DOMESTIC Currently, there are franchising opportunities available in many prime areas of the United States. We are looking for qualified candidates to become a part of our growing company.

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