D A T A D R I V E N. Business. Neil Sholay Vice President Digital Business

Transcription

1 D A T A D R I V E N Business Neil Sholay Vice President Digital Business

2 Everything around us every structure, community, system, and all our enterprises are becoming ecosystems where humans, machines and data are connected and getting smarter all the time.

3

4 Our Three Digital Beliefs Still Hold True 1. Interactions between people, places and things creates value 2. Platforms & Eco-systems are the new plane of competition 3. Data is the foundation of Digital Business

5 New wave, New focus: Information is replacing technology as the most critical business asset. And so business leaders must make the data around and within their business ecosystem the centre of new planning, funding and revenue models.

6 Data Has Huge Emergent Potential It is often said that Data is the new oil, but is it really? Data makes more data Data can be consumed by multiple people, places and things at the same time Its value increases when combined (with other data)

7 And most of us 84 don t understand % its value. Less than 5 % Source: Ocean Tomo LLC, 2015 Intangible Asset Market Value Study; The Wall Street Journal of S&P 500 s market value is intangible assets of organisations know the value of their data

8 Brand Value (1960s) vs Data Value (2020) Coca-Cola s brand value $58.5 Bn (+4% YoY) Revenues $21.9 Bn Ad Spend $4 Bn Source : Forbes August 2016

9 Some are born data driven We must move beyond HAVING data to BEING data driven

10 Data has economic value Characteristics of a Data Driven Business Drive data value across connected ecosystems People and machines in partnership Learns and improves - continuously Uses data to create new business models

11 Introducing the Data Driven Airport Improving the Passenger Experience Measuring foot-fall, linger time and interest Context aware offers and day of travel communication

12 Predictive Based Maintenance Digital customer service and workforce solutions, which offer better service levels and staff experience Reduced employee absence by 55%

13 Two things you do with data. 1. Do things better 2. Decide things better

14 MANAGE ACQUIRE APPLY USE KEEP CAPTURE This is where most business are today Focus is upon Big Data / Data Lakes & Single View of customer (that s ok) Lots of Capture & Keep but very limited Use Data Driven Business is more than Big Data

15 MANAGE ACQUIRE APPLY USE KEEP CAPTURE SHARE BUY OWN Majority of Businesses use only Owned data Combining 1 st party data with 3rd party data, to create new products, services and experiences

16 Sharing data to discover new segments

17 MANAGE ACQUIRE APPLY USE KEEP SHARE BUY APPS ALGORITHMS CAPTURE OWN ANALYTICS

18 Where Is Your Business on This Continuum? A business that has data A business driven by data A business that Anticipates

19 Augmenting your Digital Platform With New Capabilities

20 PaaS NLP BOTS Augmenting your Platform with New Capabilities Data Cloud Digital Cloud Platform Adaptive Intelligence Predictive Analytics SaaS IaaS

21 Oracle Cloud An integrated platform that provides unprecedented ability to take meaningful steps toward genuine business transformation

22 Oracle SaaS Supply Chain ERP/EPM Modern HR Marketing Sales Service Best-in-class modern cloud apps for modern business demands Complete suite spanning every business category Integrated business processes, connected people across the enterprise

23 Oracle PaaS Data Management Application Development Enterprise Integration Data Integration Business Analytics Security Content Big Data Management Broadest offering across all major categories Same capabilities in cloud as on premises Automation through cloud tooling; focus on outcomes vs. administration

24 Oracle IaaS Networking Compute Storage Best-in-class storage, networking, and elastic compute services Broad range of Compute offerings to handle diverse use-cases Secure, reliable, with industry-leading scale

25 2 Complete Deployment Choice ON PREMİSES PUBLIC CLOUD Move Workloads Between On Premises and Public Cloud

26 Oracle Cloud at Customer Complete Deployment Choice CUSTOMER DATA CENTER ORACLE CLOUD MACHINE FIREWALL PUBLIC CLOUD Exact Same Oracle Public Cloud Services Deployed on Customer s Premises IaaS Database Java Integration Exadata Big Data 26

27 Mapping a New Data Agenda Today s leading enterprises don t have data They are driven by data To get ahead of that curve, we must all: Re-understand what our data means to us. Re-appraise how data can revitalise our strategy and operations. Model how to manage, acquire and apply our data effectively. And constantly improve. Because data never ends.

28