SURVEY REPORT 2018 CHALLENGES AND CHANCES IN SOFTWARE LICENSE MANAGEMENT THE FUTURE OF SOFTWARE LICENSE MANAGEMENT

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1 SURVEY REPORT 2018 CHALLENGES AND CHANCES IN SOFTWARE LICENSE MANAGEMENT THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 1

2 RESULTS OF THE SAMS USA SURVEY In the framework of the annual SAMS USA conference we.conect conducted a survey on the organization of SAM within the company, nowadays challenges, corporations with solution providers, handling with software audits and future plans for software asset and software license management. The conference is the leading international networking platform for Software Asset, Software License, IT Procurement and Compliance Managers. The SAMS USA focuses on approaches, processes and tools for legally compliant management of software assets and licenses. 40+ expert speakers 150 attendees 3 days with over 30 interactive sessions incl. Keynotes, World Cafés, Workshops and much more 15hrs of dedicated networking time Representation of the entire SAM, SLM & IT Procurement ecosystem and value chain THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 2

3 STUDY PROFILE TARGET SUBJECT Managers of the departments SAM, SLM, IT procurement, IT service management, IT operations, and IT vendor management PROCEDURE Online survey PARTICIPANT GENERATION Personal invitation STUDY SAMPLE SIZE n = 103 INQUIRY PERIOD February April 2018 PUBLISHED April 2018 THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 3

4 DEMOGRAPHICS 5 SAM & SLM IN THE COMPANY Satisfaction with the current SAM/SLM 9 Headaches caused by SAM & SLM 10 Goals of the SAM initiative 11 Tracking, reporting and management of licenses 12 KEY CHALLENGES IN SAM AND SLM Key challenges 14 Tackling the challenges 15 WORKING WITH SOLUTION PROVIDERS Corporation with solution providers 17 Problems worked on with solution providers 18 SOFTWARE LICENSE AUDITS Audits by vendors 20 Audits with Oracle, Microsoft, IBM, 21 FUTURE PLANS Plans for the next 2 years & budget 23 Future developments impacting SAM & SLM 24 SAMS USA THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 4

5 DEMOGRAPHICS THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 5

6 Participant s profile Demographics Working in SAM/SLM for Job Position VP-LEVEL 11% DIRECTOR 5% 26% 37% MANAGER 53% 5% LESS THAN 1 YEAR UP TO 3 YEARS UP TO 5 YEARS 16% UP TO 10 YEARS 11% 11% UP TO 15 YEARS MORE THAN 15 YEARS OPERATIONAL 32% THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 6

7 Company s profile Demographics Industries Company size number of employees TELECOMMUNICATION S 6% INSURANCE 11% OTHER 17% ELECTRICAL & ELECT RON ICS 6% 22% 22% 22% CONSUMER GOODS 6% FINANCE 17% 17% 11% 6% AUTOMOTIVE 11% RETAIL / LOGIST ICS 22% LESS THAN 1,000 UP TO 5,000 UP TO 10,000 UP TO 50,000 UP TO 100,000 MORE THAN 100,000 THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 7

8 SAM & SLM IN THE COMPANY THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 8

9 How satisfied are you with the current implementation of the SAM and SLM within your organization? The current implementation of SAM and SLM in the enterprise was rated 2.3 (3.1 in 2017). 7% 37% 16% 24% 33% 32% 5% 11% 11% 24% THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 9

10 What gives you personally headaches in SAM and SLM in general? Discovery Tools especially for databases Multiple office locations & Publisher EULA s Not enough people to manage all the applications Lack of process and fundamental understanding of SAM capabilities Leaders not understanding the complexity of SAM Lack of complete transparency Not having a SAM tool Lack of automated integration of processes Ever changing licensing models, lack of accountability, outdated technologies Compliance Reviews Affordable tools Outdated T&C s Cloud Adoption THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 10

11 PREVENT FUTURE AUDITS TRANSPARENCY SUPPORT STRATEGIC BUYING DEFEND AGAINST AUDITS CONTROL ASSETS REDUCE SOFTWARE SPEND COMPLIANCE What are the main goals of your SAM initiative? 100% 77% 68% 68% 61% 58% 58% THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 11

12 How do you perform tracking and reporting of your software licensing? How do you manage your software licenses in your company? OTHER 11% MANUAL METHODS 56% 24% 6% VENDOR PROVIDED SOFTWARE 33% 34% 37% IN-HOUSE WITH A SLM TEAM INTERNAL AND EXTERNAL NOT NOW YET, BUT WE ARE PLANNING TO DO SO THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 12

13 KEY CHALLENGES IN SAM AND SLM THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 13

14 What do you see as the key challenge in the area of software asset and license management? % 5% 4% 11% OTHER 9% 20% 11% 21% COMPLEX RIGHTS TO USE NEW LICENSING MODELS OF THE MANUFACTURER 49% 53% MORE COMPLEX REQUIREMENTS BY BYOD, CLOUD & VIRTUALIZATION COMPLEXITY AND DIVERSITY OF SOFTWARE LICENSING MODELS THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 14

15 How does your company respond to the main challenges? EARLY INVOLVEMENT OF THE PERSON IN CHARGE OF LICENSE IN CONTRACT NEGOTIATIONS WITH RESTRUCTURING OF SAM PROCESSES TOOL-BASED PRODUCT AND LICENSE MANAGEMENT CONSISTENT ADVICE TO ALL DEPARTMENTS ON CONTRACTUAL TERMS AND CONDITIONS OF USE TRAINING AND DEVELOPMENT OF EMPLOYEES STANDARDIZATION OF DATA STRUCTURE FOR CONTRACT AND LICENSE MANAGEMENT LICENSING CONSULTANT INTRODUCTION OF PORTFOLIO MANAGEMENT REDESIGNING AND COMPLETION OF CONTRACTUAL AGREEMENTS AUTOMATIC GENERATION OF THE LICENSE MANAGEMENT IN THE SERVER ENVIRONMENT 5% 11% 11% 11% 11% 22% 20% 20% 18% 21% 21% 26% 36% 38% 32% 44% 42% 37% 47% 53% THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 15

16 WORKING WITH SOLUTION PROVIDERS THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 16

17 With which consultancy or solution provider have you worked together on software asset and license management? 32% 21% 26% 26% 11% 11% 5% 5% FLEXERA SOFTWARE INSIGHT TECHNOLOGY SOFTWAREONE IQUATE OTHER SNOW SOFTWARE ASPERA NONE THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 17

18 On what problem have you worked on with a solution provider? IMPLEMENTATION CONVERTING RAW DATA INTO THE LICENSE MANAGEMENT TOOL LICENSING RULES LICENSE AUDITS LICENSE METRICS CONCEPTION OF LICENSE MANAGEMENT DESIGN & DEFINING THE PROCESSES AND ROLES SELECTION OF THE LICENSE MANAGEMENT TOOLS OTHER 5% 6% 27% 32% 25% 29% 31% 37% 31% 37% 38% 46% 38% 46% 38% 51% 44% 63% THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 18

19 SOFTWARE LICENSE AUDITS THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 19

20 How many audits of relevant vendors did you have in the past 2 years? Which vendor have you been audited by within the last year? 11% MORE THAN 10 AUDITS 21% 16% 26% UP TO 5 AUDITS UP TO 3 AUDITS 2 AUDITS IBM 19% Oracle 19% Microsoft 12% Other 25% 21% 5% 1 AUDIT NONE IN THE PAST 2 YEARS Adobe 19 % Symantec 19 % SAP 25 % THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 20

21 Which software manufacturer would you least like to face in an audit? ADOBE 5% OTHER 5% SAP 11% ORACLE 26% MICROSOFT 26% IBM 26% THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 21

22 FUTURE PLANS THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 22

23 What plans do you have for your SAM/SLM in the next 2 years? How will your software budget develop in the next 2 years? IMPLEMENT SAM TOOL 37 % HIRE MORE SAM STAFF 26 % DECREASE 16% INCREASE 50% NO PLANS 10 % START A SAM PROCESS 16 % START A SAM INITIATIVE 26 % OUTSOURCING SAM 10 % OTHER 10 % STATUS QUO 34% THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 23

24 What future developments will have an impact on your software asset and software license management? CLOUD & OPEN SOURCE DOCKER CONTAINERS, DEVOPS.. PUBLIC CLOUD INITIATIVES AUTOMATION SOFTWARE LICENSE MODELS, SAAS, IT SPEND SAM IMPLEMENTATION AUDITS SHADOW IT THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 24

25 2018 THE FUTURE OF SOFTWARE LICENSE MANAGEMENT 25

26 SAMS USA June 24 26, 2018 Hotel Palomar Chicago, IL, USA Impressum SAMS USA 2018 we.conect Global Leaders GmbH Reichenberger Str Berlin +49 (0) Geschäftsführung Daniel Wolter / Henry Fuchs Production Claudiu Hurban claudiu.hurban@we-conect.com Marketing Management Jennifer Hoge jennifer.hoge@we-conect.com June 24 26, 2018 Hotel Palomar Chicago, IL, USA The annual industry show SAMS USA 2018 combines distinguished expert keynotes and interactive world café round tables, private discussion rounds, networking sessions and vendor-free audit debates. Following Europe s most influential SAM event series, the Software Asset Management Strategies USA brings together more than 150 software asset managers and IT procurement managers from America s top companies at the only end-user driven networking SAM event in the US free of mega-vendors & auditors. BOOK NOW