Unleashing the Power of PaaS to Harness the Cloud. An InformationWeek Webcast Sponsored by

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1 Unleashing the Power of PaaS to Harness the Cloud An InformationWeek Webcast Sponsored by

2 Webcast Logistics Participate in the webcast: Ask questions, share feedback via the survey, and access the Information panel. Personalize your experience: Click the buttons at the bottom of your screen to open supporting content and user tools at your own convenience. Technical Issues: Ask the support team for live assistance in the ask-a-question window.

3 Today s Presenters Mike West Vice President and Distinguished Analyst Saugatuck Technology Keith Swenson Vice President of Research and Development Fujitsu America Inc.

4 Unleashing the Power of PaaS to Harness the Cloud January 15, 2013 Mike West VP & Distinguished Analyst Saugatuck Technology Westport, CT Falmouth, MA Santa Clara, CA Frankfurt, Germany Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ ǀ

5 A Platform: Innovation, Agility, Flexibility, Leverage Saugatuck Technology estimates that by 2014, 65% or more of all new business solutions in the enterprise will be Cloud-based or hybrids of Cloud and on-premises solutions. Cloud-based PaaS will figure prominently in these solutions because it can enable a business to operate more efficiently and more effectively through flexibility and cost savings. The target deployment platform may be in the Public Cloud, on an internal Private Cloud or appliance or anywhere in between. The deployed solution may, and probably will, exploit mobility interfaces on smartphones, tablets and laptop PCs. Platform-as-a-Service (PaaS) should be seen as a platform for innovation, agility, flexibility and leverage, rather than merely for application development, encompassing Mobility, Social, Collaborative and Analytics capabilities Integrating Cloud and on-premises Data Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

6 The Future of Clouds: Hybrid Architectures 60% 50% 40% 30% 20% 10% 0% My company s preference for deploying new business software (on a continuum from On-premises to Hybrid-Cloud to pure-play Cloud) will be: 50% 40% 10% 18% 63% 19% 13% 47% % Key Findings Hybridized environments appear to be seen as transitional phase toward a Cloud-dominated future. Enterprises appear increasingly hopeful that more IT and business can and will be moved to Cloud over a very short period of time. The data suggest rapid and massive Cloud use growth from Potential size-based, industry-based, and region-based differences need to be examined closely. On-premise Cloud / On-premise(Hybrid or highly Interwoven deployemnt) Cloud-based(pure-play) Source: Saugatuck Technology n=228 Saugatuck Insight: What we currently consider as hybridized environments blending on-premises and Cloud are considered to be somewhat of a transitional phase, and that IT and business leaders see Cloud-based solutions as dominating the longer-term future. We believe that this view will change more in favor of hybridized, interwoven IT and business environments as enterprises increasingly experience them through Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

7 Cloud Development Solutions Growing in 2013 Source: Saugatuck Technology n=228 Key Findings As we have seen, global enterprises appear increasingly committed to moving more IT business to the Cloud over a very short period of time. The year-end data suggest Cloud solutions and platforms growing rapidly. Software Development and Test will grow at an ever faster pace, as the PaaS market heats up for Enterprise Development. Please note that the CAGR numbers are not for revenue, but for percentage of enterprises planning to spend. Saugatuck Insight: Given the nature of market interest and media focus, Saugatuck expects we will see and hear a lot more about the faster-growing Cloud solutions and PaaS platform categories over the next few years than about the more established application categories. This has a real possibility of causing short-term disruption in IT spending, budgeting and management.. Copyright 2012 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

8 What Is Platform as a Service? The Saugatuck Cloud EcoStack TM Level 4 Level 3 Level 2 Level 1 Level 0 What Is It? What Is In It? Who Is In It? Cloud Business Services and Operations Cloud Business Solutions Cloud Platforms & Hubs Cloud Infrastructure Cloud Technologies Cloud Strategy, Business Process Outsourcing, Managed Services, Systems Integration Software-as-a-Service (SaaS), hosted offerings, vertically purposed solutions Platform-as-a-Service (PaaS), other platforms, e.g., Analytics, Mobility, Social Networking, Integration, Security) Infrastructure-as-a- Service (IaaS),e.g., Compute/Storage, and Private Clouds Basic Hardware, Software, Middleware Networking (sample providers) Accenture, Cognizant, Comcast, Fujitsu, IBM, Perot Systems, SAP, Symantec, Tenzing, Verizon, Wipro Ariba, Adaptive Planning, Fujitsu, Host Analytics, Microsoft, NetSuite, Oracle, Salesforce, SAP, Symantec, Workday Accenture, Amazon, CloudBees, CollabNet, Dell Boomi, EngineYard, Fujitsu, Google, IBM, Microsoft, Oracle, Pentaho, Progress, RedHat, Salesforce Amazon, AT&T, Fujitsu, HP, IBM, Latisys, Microsoft, Navisite, NTT, OpSource, Peer 1, Rackspace, Savvis,Verizon, VMware Cisco, Dell, Fujitsu, HP, IBM, Intel, Microsoft, Red Hat Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

9 Leading Ecosystems and PaaS Level 4 Cloud Business Services (BPaaS) Level 3 Cloud Business Solutions (SaaS Hosted ISVs Office Solutions Hosted ISVs, Office Solutions Office Solutions On Demand Solutions CRM,SFA Solutions Level 2 Cloud Platforms & Hubs (PaaS) Identity, Parallel Processing, Workflow AppEngine, Workflow, Query Smart Cloud, HPC, Workflow, Query Parallel Processing, Workflow, Query Data Platform, Java Cloud Social Network Force, Chatter, Query Level 1 Cloud Infrastructure (IaaS) Compute, Storage, Database Compute, Storage, Database Compute, Storage, Database Compute, Storage, Database Compute, Storage, Database Compute, Storage, Database Amazon Google IBM Microsoft Oracle Salesforce Level 0 Cloud Technologies (HW,SW,Netwks) Source: Saugatuck Technology Saugatuck Insight: Two notable recent entrants CloudBees and Fujitsu provide world-class solutions -- one a Java development and deployment environment (CloudBees) and the other a Collaborative platform for Development, Workflow Automation and Integration for both new and existing solutions, targeting both Public and Private Clouds (Fujitsu). Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

10 Boundary-free Enterprise Changes the Game New Master Architecture Not based on a single computing-platform paradigm, but rather on multiple technologies and platforms that build synergies among themselves through loosely-coupled and opportunistic exchanges of value across Mobile, Social, Collaborative, Analytics plus Integration that make the Boundary-free Enterprise possible. Integration is the glue that links these Cloud capabilities together and joins them to on-premises data assets in data centers where mission-critical money systems still operate behind highly-secure firewalls. Though no two Boundary-free Enterprises are exactly alike, businesses now have begun to reconfigure how computing resources are deployed to take advantage of anytime / anyplace hybrid computing through an emerging master architecture. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

11 Re-engineering Legacy Assets for the Cloud Case Study: A global pharmaceutical company identified the need for a new decision-support system that could provide real-time information on status of new drug development projects combined with up-to-date information on actual versus budgeted costs per project. The goal was to deploy the new application via private Cloud to the organization s top 300 senior project managers responsible for new drug commercialization projects. The firm employed PaaS integration and composite application development technologies to extract and combine information from the company s back-end Oracle Financials and Primavera project management systems to create the new Cloud-based application, deployed globally to the firm s senior project managers. Benefit: The company estimated that they were able to Reuse 70 percent of existing legacy application functionality Reduce the operational costs of system integration by 80 percent using PaaS.. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

12 5 Best Practices 1. Have a Clear Business Goal 2. Once Committed, Stick to What Works on Your PaaS 3. Consider an SI as a Knowledge Transfer Partner 4. Know the Product Roadmap of Your PaaS Platform 5. Architect Your Solution for Performance and Maintainability Saugatuck Insight: Our six years of research into PaaS has led Saugatuck to capture a number of best practices. While PaaS brings enormous potential into reach, managing that potential in a way that yields the return on investment enterprises require is still a challenge, as PaaS has not yet reached its full maturity. We would recommend these five best practices as essential to any successful PaaS implementation. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

13 Unleashing the Power of PaaS Loosely-coupled solutions are the shape of things to come solutions on the horizon, yet not so far distant they can be ignored or postponed. APIs, integration tools, components are key elements of this new view of a Cloud Development PaaS in and for the Cloud and the Boundary-free Enterprise. This new PaaS development model has several key ingredients: Tools to build new components extending functionality Tools to extend existing functionality, either open source or developed in-house Tools to enable integration, either Cloud-to-Cloud or Cloud-to-On-Premises Tools to enable workflow orchestration among components and services Tools to manage the integration of mobile devices The development platform of the near future will require the ability to work with new and existing assets, both components and services, leverage them for new purposes, and connect those component assets to realize the potential of their synergy. Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved

14 Interstage Business Operations Platform Overview Keith Swenson VP R&D, Chief Architect Fujitsu America, Inc. January 15, 2013

15 Fujitsu at a Glance Headquarters: Tokyo, Japan Established: June 1935 Net Sales: US $53 billion R&D Expenditure: US $2.4 billion Employees: 166,000 worldwide 3 rd largest IT company worldwide 6 th largest Application Infrastructure and Middleware software provider 14

16 We are a software platform vendor with a mission We help our customers to improve their business operations with world-class, process-oriented software which allows them to change and innovate the way they do business with greater speed and flexibility. 15

17 Add Agility to IT and Accelerate Time to Value Business Needs Business Strategy Business Change Cycle: 1-2 years(s) Organizational Structure 3-6 months Interstage BOP Synchronizes Business & IT Change Cycles Supporting Technology Software Technology Change Cycle: 6-10 years IT Infrastructure 6-10 years 16

18 Interstage BOP Components Interstage Business Operations Platform (BOP) Composite Application Framework (CAF) Composite Application Business Process Management Suite (BPMS) Business Process Management Service Oriented Architecture (SOA) Enterprise Service Bus User Interfaces Case Management Business Services Task Management Rules Management Master Data Management Business Activity Monitoring Collaborative Workspace Smart Services Grid 17

19 Interstage BOP enables transformation in key value disciplines Customer Intimacy Customers use Interstage BOP to: Improve customer service and satisfaction Operational Excellence Product Leadership Launch new products and services to market better and faster Deliver operational excellence, cut costs, increase revenue and drive efficiency 18

20 Differentiators A single platform, combining the world of Integration, Business Process Management, and Composite Application Development Enables true business and IT collaboration via a single Collaborative Workspace Support for any type of workflow including human-to-human workflows, system-to-system integration-type interactions and hybrid processes Modern and open platform, built on a secure, highly available and scalable architecture Designed to support multi-tenancy and cloud deployment deploy an application development environment in a matter of hours 19

21 Interstage BOP Platform-as-a-Service Deliver complete life cycle of building and delivering Cloud applications and services Application Development apaas Composite application framework to build model-driven business solutions for the Cloud Business Process Management bpaas BOP BPMS for modeling and execution in the Cloud Integration ipaas Integration of cloud-to-cloud as well as cloud-to-on-premise systems and data Full range of integration, process and application design capabilities in a single Platform-as-a- Service 20

22 Key BOP Features Composite Applications Dynamic Case Management Enterprise Scale SOA-based Integration Master Data Management On-Premise and the Cloud 21

23 Key Features: Composite Applications What is it? A way of building user interfaces to present processes, cases, applications, dashboards etc to users The capability for business users to self assemble or compose business mash-ups made up of internal and external information What does it give you? High levels of productivity and speed for subject matter experts to create, share and publish relevant business applications Technology in the workplace that is as productive as the consumer IT people use outside work Disposable application that solves a problem but can be thrown away Mix and match structured data from internal systems (e.g. ERP) with external data (e.g. Google Maps) A rich way of participating in processes and giving the right information in one place to the right person (customer, employee, business manager) 22 Composite applications are particularly suitable for: Subject matter experts and knowledge workers Anyone participating in a process Delivering a rich, effective customer experience

24 Key Features: Dynamic Case Management What is it? A typical process centric approach is suitable for task driven, structured and standardized functions of an organization A case centric approach is suitable for case and knowledge driven, unstructured and collaborative functions that need to capture the experience and expertise of subject matter experts What does it give you? Collaboration and high speed change for dynamic, ad-hoc, unstructured operations but with high productivity, efficiency and governance Case Management Categories Better decision support without constraints whilst retaining flexibility and control Fully integrated cases with the data, systems & documents for an actionable single view of case across the enterprise Automation of what makes sense to reduce the workload for commodity processes Dynamic Case Management is particularly suitable for: Investigative case applications Fraud, Legal, Regulatory compliance Service request case applications Customer service, Underwriting, Claims Incident management case applications Exception management, Healthcare, Complaint management 23

25 Key Features: Enterprise Scale SOA-based Integration What is it? A full integration capability built around an Enterprise Service Bus delivering Service Orientated Architecture The Interstage BOP has a SOA grid at is foundation to deliver connectivity, advanced integration and business services to support organization wide, mission critical BPM What does it give you? A single URL for anything (a process, rule, UI, case, MDM etc) A way of ensuring enterprise wide business processes work seamlessly with the existing IT estate A robust, highly available, highly scalable framework allows non-stop execution of business processes Enables enterprises to adapt rapidly to changing business needs and substantially lowering the total cost of ownership The SOA Grid is particularly suitable for: Legacy modernization System to system orchestration Extending ERP systems 24

26 Key Features: Master Data Management What is it? A real-time, single, uniform view of data regardless of source from across an organization giving a consistent context for the use of data everywhere within the organization Data stays where it is this is not rip and replace but leave and layer. Integration to data is read & write, data is loosely coupled What does it give you? A standards based, reusable single view of data available as a service Better, more complete information for your business processes for customer service, compliance, up-sell/cross-sell etc More intelligent decision making for key stakeholders Reduced complexity of data access, transformation, aggregation and integration behind a standard data service layer Master Data Management is particularly suitable for: A single view of risk A single view of customer or employee A single view of product 25

27 Key Features: On-Premise and the Cloud What is it? Enterprise wide BPM in the cloud, on-premise or a hybrid mix of both The Interstage platform can run in the public cloud, the private cloud, on-premise or hosted by a delivery partner. It is exactly the same platform. What does it give you? Business processes spanning the people, applications and services regardless of where they are. A business process could orchestrate SAP, Siebel, Salesforce, Google, Azure etc Choice of using the cloud, not using the cloud, moving to the cloud when it makes business sense The best of both worlds make use of innovative SaaS applications together with traditional applications and existing legacy The option of being able to run your business processes as a service (BPaaS) but retain control of your differentiation and innovation BPM in the cloud is particularly suitable for: Outsourcing, BPO and systems integrators Combining the best of SaaS with existing legacy Flexible charging models e.g. subscriptions 26

28 Global Cloud overview Trusted, secure virtual platform that is dedicated to a particular customer Deployed from shared virtual resource pools at our green Tier III data center in Sunnyvale On-demand via a self-service portal Microsoft Windows Server 2003 and 2008, Linux, CentOS Optional (fee-based) services: Middleware support (SQL) Additional disk capacity Backup (system and data) Load balancing Private Internet Global IP address Pay for what you use Elastic and scalable Secure and compliant 24x7 help desk included Virtual Platform Deployment Resource Pool Customers Internet Intranet Virtual Platform Fujitsu Data Center 27

29 Fujitsu Global Cloud First launch in Japan, followed by Australia, Singapore, UK, US and Continental Europe Global deployment, implemented locally UK Continental Europe Japan USA - Sunnyvale Singapore North America Tier III datacenter Australia Each node is standard and identical; data resides strictly within the region

30 Q&A For more information visit us at or at 29

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