Product Family. Company Overview. R&D Capacity. Global Marketing
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- Griffin Thompson
- 5 years ago
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Transcription
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2 Company Overview R&D Capacity Product Family Global Marketing
3 Company Overview R&D Capacity Product Family Global Marketing
4 C ompany Overview Mission : Making every mobile device connects to the Internet easily, safely and stably to create a better networking life for you. Vision : Win the customer trust by offering satisfying product and service.
5 Headquarter based in Shenzhen, China
6 A new manufacturing center is under construction in Dongguan Coverage up to 120,000 m2 ( sq.ft)
7 M ilestone Establish 17 global branch Tenda was born Start OEM/ODM business with Samsung, Hama Zonet, Medialink, Zoom, SMC, Sweex Build partnership with Broadcom-the most advanced chipset company offices including USA, Germany, India, Australia, Brazil, and Mexico Launch the first generation G Wi-Fi router Finish 35 countries trade mark registration Work with IBM to introduce IPD R&D progress and launch the AC Wi-Fi router Sell Tenda products to over 100 countries
8 P rofile 160+ Customer Service 17+ Oversea Branches Daily Output Devices Employees Factory Employee 600+ Research & Developers
9 S ales Volume Million USD 2017 target turnover:1000 million
10 Company Overview R&D Capacity Product Family Global Marketing
11 E xperienced R&D Team Total 800+ R&D engineers,120+ Senior engineers with more than 8 years' experience in Networking Industry Tenda invests 10% of the annual revenue to the R&D 30% From Communication Industry 95% Above Bachelor Degree 20% With Doctor Degree
12 1,564,000 USD=IPD(IBM)+Agile(Oracle)
13 Apply the most advanced innovation process IPD(Integrated Product Development) IPD IPD makes Tenda to be market-orientation and improves the technical management and project developing management. 160 天 50% 100 天 Feedbacks of competitors strategies Market investigation Market Combinatory analysis Business Business plan improvement segmentation plan made Business management & KPI evaluation 10% Product launch cycle Profitable projects ratio - Product plan - Product project combination - Product roadma Charter Concept Plan R&D Test Launch IPD Life cycle
14 Reinforce the innovation process via ORACLE Agile 合规管理部门 针对各项标准和规范要求的产品及项目符合性管理 高层主管和项目办 集成化的产品 项目 资源及组合管理 研发及工程部门 工程桌面集成与协作 跨部门 The key value of Agile to Tenda - Accelerate product innovation - Ensure product quality 质量管理部门 跨全球企业的原始文件协同可视化 - Control product cost & risk 跨企业及供应链的闭环产品质量管理 采购部门 营运及供应商 企业产品记录访问 管理及协同 Most Fortune top 500 apply Agile PLM 产品寻源及生命周期成本 和风险管理
15 2,346,000 USD = 300 m2 modern labs
16 T enda Product Supply System Issue the products within 5 days since the order confirmation predication plan line (production materials preparation) Sales predication Order predication S&OP Bom purchasing Product delivery line(meet customer demands) customer Potential marketing demands Sales contract Order Product customer Product supply line(promote gobal supplying capacity) Product supply strategy Product supply plan Supplying capacity
17 F actory Glance Area : 50,000 m² Employee : SMT Lines 18 Fast Assembly Lines Complete signal integrity and electromagnetic compatibility analysis Strict testing and QC system Capacity 120K per day
18 M anufacturing Advanced SMT Line Fast Assembly Line Strict Inspection Process Professional Inspection Equipment
19 Q uality Control Process Incoming Material IQC SMT AOI Wave Soldering IPQC Solder Joint Repairing Semi-Finished Waiting Area ACE Preloaded Software Board Debugging
20 Q uality Control Process Semi-finished Product Appearance Inspect Pre-Assembly Assembly Vibration Test (Optional) IPQC Power-on Test Warehouse OQC Hi-pot Test PQC Plant Ageing
21 Company Overview R&D Capacity Product Family Global Marketing
22 P roduct Certificates & Awards Tenda products are compliant with International standards CE, FCC, RoHS, NCC, BSMI, NOM, EAC,NTRA Tenda products win Editor s Choice
23 Tenda always keep product innovation and applying the latest technology ac Gigabit Speeds Mbps 1st Generation b 11 Mbps 2nd Generation g/a 54 Mbps 3rd Generation n 600 Mbps 4th Generation Today
24 Wireless Series - Super-Fast Speed - Fast & Wide WiFi - Stable & Secure WiFi Experience - Bandwidth-Intensive Applications
25 Switch Series - Ultra Expandable - High Port Density & Scalability - Enhanced Network Reliability - Diversified QoS Policies - Superior Management & Ultra-easy Maintenance - Comprehensive security Features
26 Mobile Internet Series - Easy to Use - Battery Powered for Increased Mobility - Support Multiple Users - Fast Download & Upload Speed
27 Powerline Series - Blazing-Fast Speed - Great Compatibility - Environment-Friendly - Easy to Use
28 XDSL & PON Series - All in One Device - Enhance Wireless Performance - Powerful and Wide WiFi Coverage - Advanced Wireless Security
29 IP Camera Series - HD Video Quality - Whole Home Monitor - Easy to Use - Remote Viewing - Night Vision
30 Company Overview R&D Capacity Product Family Global Marketing
31 Leading Distribution Partners
32 Global Distribution Network 200 Distributors in 85 Countries
33 17 Global Branches and 2000+customer services UK Italy German Russia Poland Turkey Iran India Thailand Canada USA Mexico Vietnam Columbia Indonesia Brazil Australia
34 SNS Releases Brand News Timely Facebook Twitter Google+ Youtube
35 Where there is Wi-Fi needed There is Tenda
36 Where there is Wi-Fi needed There is Tenda
37 Passionate People Create Powerful Product
38 Thank YOU