Building a comprehensive retail solution from the storefront to the back office. Retail Solutions Visit Dell.co.uk/Business/Retail

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1 Building a comprehensive retail solution from the storefront to the back office.

2 Increase Revenue Point of Service: Retail-hardened desktops and peripherals from leading manufacturers. Reduce Costs Virtualisation: Simplify management, reduce hardware costs and conserve floor space in your data centers. Storage: Manage ever-expanding customer, supplier and transaction data cost-effectively. Retail solutions. As a retailer, you know how important technology is to your company s success: it equips you to serve customers, spot trends and manage your supply chain. It enables you to conquer tight budgets and tighter margins by doing more with less. And with Dell as your technology partner, you can serve your customers better and stay in front of the competition. Systems Management: Remote administration so you can monitor, update and track software and hardware assets across various store locations. Protect Your Investments Layered Security: A comprehensive defence, with network, endpoint and user security, and services. Dell SecureWorks: Comprehensive retail security including PCI and automated compliance reports.

3 Lower capital costs: Save money and expensive recertification costs with a 3.5-year purchase lifecycle, featuring components designed to require few changes over time. Lower operational costs: Built to withstand the rigors of harsh retail environments, Dell POS solutions suffer less downtime and require less maintenance than solutions based on standard desktop computers. Flexibility to choose: With support of open standards, Dell allows you to choose from a wide range of peripherals. Point of service. Your business depends on reliable Point of Service (POS) systems that help serve your customers more efficiently. Our retail solutions feature Dell OptiPlex XE systems that are designed to operate in demanding store environments. In addition, Dell offers you the flexibility to choose some of the industry-leading peripherals based on open standards. Dell has been a key partner in our growth, both from a provider of hardware and a provider of services. The hardware they have provided, currently the Dell OptiPlex XE, has proven to be an effective piece of equipment. It s robust. It s sturdy. It holds up well to the tough environment in the convenience store. Charles Jarrett Director of Retail IT Murphy Oil USA Dell OptiPlex XE: Retail-hardened features like a removable dust filter and thermal tolerances of up to 45 o C Space-saving features like efficient cable management and powered USB connectors that reduce the need for bulky peripheral power supplies Retail-specific XE integrator uses a modular design for a small POS keyboard, display arm and printer Wide range of peripheral options from some of the leading manufacturers. Peripherals: Value POS Solution Bundle 1D Line Scanner / ELO 15 TouchSystems Monitor / Cash Drawer/ Magnetic Strip Reader / Pole Display / Matrix Receipt Printer Standard POS Solution Bundle 1D Handheld Line Scanner / ELO 15 TouchSystems Monitor / Cash Drawer / Magnetic Strip Reader / Pole Display / Thermal Receipt Printer Premier Solution Bundle 1D OmniDirectional Scanner / ELO 17 TouchSystems Monitor / Cash Drawer / Magnetic Strip Reader / Pole Display / Thermal Receipt Printer

4 Increase the power of IT without adding systems or taking up more of your valuable space Use more processing and storage capacity from existing server and storage infrastructure Help lower capital and operational costs by maximising your current assets, including hardware and software Virtualisation. When margins are tight, there s no room for inefficiency. By virtualising servers, storage and client systems, retailers can get more done with less and streamline system management. Dell makes harnessing the power of virtualisation easier by offering end-to-end solutions that combine proven hardware, expert services and your choice of software from some of the industry s leading vendors. Dell helped us implement our server virtualisation project approximately 35 percent faster than we could have done it on our own. Tim Owens Infrastructure Manager Columbia Distributing Company Dell server virtualisation solutions Dell 11G PowerEdge servers deliver unmatched virtualisation performance with more efficient CPU, memory and I/O utilisation Tight integration with software products from VMware, Citrix and Microsoft Dell storage virtualisation solutions EqualLogic PS Series SANs deliver speedy performance, reducing VMware virtual machine provisioning times by 72 percent and boot times by 76 percent 1 Fully redundant and fault-tolerant design includes features such as enterprise RAID protection and hotswappable components for nonstop availability Unique peer storage architecture enables seamless scalability and dynamic allocation of additional storage as your business needs dictate Low cost of ownership by eliminating complex tasks and enabling fast and flexible storage provisioning Dell desktop virtualisation solutions Engineered for long life and simplified management, Dell OptiPlex provides high performance in a compact form Support for sophisticated software from VMware and Citrix 1 Based on testing performed by Dell Labs in May 2010 comparing Dell EqualLogic Firmware v. 4.3 to Dell EqualLogic Firmware v. 5.0 with VMware API for Array Integration. Actual performance will vary based on configuration, usage and manufacturing variability. Services Utilising the expertise gained from thousands of deployments, Dell s solution architects can help you assess your needs, choose the right hardware and software for your environment, implement a state-of-the-art solution and support it on an ongoing basis.

5 Easily keep stores up and running: Designed for maximum reliability, Dell EqualLogic PS Series SANs help reduce exposure to costly downtime at the point of service and beyond, while helping to decrease the cost of data management Improve business agility: Dell EqualLogic PS Series SANs offer superior performance, empowering you to save, access and act on information at the speed of the retail industry Support growth with ease: Dell EqualLogic PS Series SANs help scale your expanding storage requirements, with ease, simplicity and minimum downtime Storage. Retail is an industry driven by data. Every order you take generates more data. Every decision you make about what to stock, how to set prices and where to locate stores relies on data. In fact, many companies today have more data than they know what to do with. Dell storage solutions help retailers efficiently and economically manage their ever-growing data repositories. Dell EqualLogic solutions self-manage to ensure the very best performance. Whether or not you have an extensive or limited IT department, you can rely on Dell EqualLogic to deliver: Easy setup Single-view management Rapid provisioning Optimised performance Seamless expansion of data volumes and storage Services Data Management Consulting from Dell offers a comprehensive suite of assessment, design and implementation services to help customers get the most from their EqualLogic PS Series. You can also count on Dell ProSupport technicians to keep your Dell EqualLogic PS Series SAN running smoothly. The Dell EqualLogic SAN didn t require a lot of staff training, and we estimate we are spending about 90 percent less time managing and backing up storage. Tim Owens Infrastructure Manager Columbia Distributing Company

6 Improve visibility, security and control by updating and repairing in-store systems from a central location Reduce management overhead with Dell s centralised appliance and Web-based systems management solutions that do not require infrastructure and staff investments at each store location Ease of use by deploying and managing your systems across various stores from a central location Systems management. Dell gives you the tools to manage a distributed network of remote devices and systems costeffectively, with systems management solutions that are powerful, automated and easy to install and use. Dell KACE Management Appliance Allows you to easily deploy and manage systems across multiple stores from a central location Helps address software license compliance and improve system security Enables you to automate upgrades and migrations Delivers help desk capabilities from a central location Helps you to automate IT inventory, eliminating manual, error-prone tasks Dell Distributed Device Management Service Software-as-a-service solution offering rapid deployment with minimal capital investment Requires no on-site infrastructure within the store beyond a Web browser, and includes only the services you need Automates essential desktop management tasks to improve productivity, compliance and security Do it yourself or have Dell do it for you by outsourcing remote administration 62% of Dell KACE 1000 customers report positive ROI in less than six months* 69% of Dell KACE 1000 customers report deployment in less than one week* * Based on Dell KACE Annual Customer Survey by independent research firm Dimensional Research in November 2010, commissioned by Dell KACE.

7 A layered approach enables proactive and reactive IT security from external and internal threats, helping to: Reduce security risks Facilitate PCI compliance Lower IT costs for security technologies Dell s layered security approach includes network, endpoint and user security as well as services. Layered security. With an ever-increasing amount of credit card data and sensitive customer information, retail networks make especially tempting targets. Yet many companies find securing their stores against an ever-widening array of threats to be a massive and costly challenge. Dell s layered security approach helps you protect your business against possible threats and incidents that could disrupt your business and result in expensive losses. Network Security: The Dell PowerConnect family provides wired and wireless unified threat management. Dell PowerConnect J-SRX Services Gateways can: Protect sensitive data from emerging security threats Facilitate PCI compliance and enable auditing, reporting and good overall compliance posture Enable consolidation, centralised management and lower TCO Endpoint Security provides effective management of desktops, laptops, servers and other connected devices. Dell KACE K1000-series Management Appliance helps increase security policy enforcement and endpoint control. Trend Micro Worry-Free Business Security Services combats viruses and threats to your business with an easy-to-use Web-based console that lets you secure and monitor your computer from just about anywhere. User Security: Dell Data Protection Encryption encrypts data on a system, connected or not, and enables users to report laptop loss. This makes the data virtually useless and helps significantly minimise financial loss. The J-SRX100 will be an excellent replacement or new device for our remote offices or disaster recovery facilities. Reporting, performance, security, ease of management the J-SRX met all of our requirements. Bob Tuttle Senior Network Administrator Weetabix

8 : Supports compliance with government and industry regulations such as SOX, GLBA, HIPAA and PCI Proactively manage your risks by protecting against malicious viruses, hackers and DDoS attacks Minimise costly network outages and disruption of services Safeguard sensitive customer information Realise great return on investment and low total cost of management from a comprehensive security solution Dell SecureWorks. PCI compliance for retailers. Retailers need a strong security solution that protects business and cardholder information, along with comprehensive and automated reporting that makes it easy to demonstrate compliance with all government mandates. Dell SecureWorks offers a full breadth of services to help retailers comply with PCI DSS (Data Security Standards). Dell SecureWorks is a PCI-approved scanning vendor and Qualified Security Assessor (QSA). Dell SecureWorks provides comprehensive compliance reporting that makes it easy for retailers to map regulations to controls and ultimately, to evidence of executing those controls. We use key metrics in our database to support controls with real information about when security reports were reviewed, when changes were made, how often you were attacked, etc. Our reports have helped many organisations undergoing an audit. Services Dell SecureWorks offers a full range of security services to identify and manage security risks and compliance needs, including PCI, regulatory and regional mandates: Vulnerability Assessments Web and Application Scanning Security Information Management Log Monitoring and Management Threat Intelligence Security and Risk Consulting

9 Dell can help you develop and implement a disaster recovery plan to: Preserve business viability by minimising downtime and safeguarding irreplaceable customer and sales data Keep revenues flowing by ensuring that vital IT systems are up and running again as quickly as possible Dell EqualLogic PS Series storage area network solutions State-of-the-art hardware offering end-to-end reliability and on-demand scalability Disaster recovery. Data availability and recoverability ensure that data is accessible in the event of a severe outage so that business can continue to function effectively. A carefully planned disaster recovery design is essential. Dell can provide end-to-end solutions with a single point of contact for hardware, software, services and ongoing support. In addition to infrastructure consulting, Dell offers robust lifecycle support offerings that include systems support and maintenance. With EqualLogic SANs, we have a multitiered disaster recovery and backup approach. We also replicate data between clusters in two different locations to provide redundancy and disaster recovery. Michael Vertefeuille Assistant Dean University of Connecticut, School of Business Powerful software that delivers easy setup, streamlined performance, seamless expansion, comprehensive data protection and more Dell PowerVault DL 2200 Backup-to-Disk Appliance Easy-to-use integrated backup-to-disk appliance enables you to start protecting your critical data in less than 30 minutes Preinstalled backup software from Symantec or CommVault offers data deduplication functionality that can help reduce the need to store the same data repeatedly, thus saving storage capacity for other tasks Simplifies backup and recovery in virtual environments thanks to seamless integration with virtualisation solutions such as VMware vsphere Services Dell consultants stand ready to help you evaluate your disaster-recovery options and optimise your business continuity plan. Dell and its partners offer the systems, services and expertise to match your budget and build a technology infrastructure to protect your valuable customer and inventory data.

10 The Dell PartnerDirect Programme is designed to help you: Offer the products and solutions that your customers want Gain differentiation for the services you can offer Build credibility in your industry Grow your business Dell PartnerDirect. Deliver Dell technology solutions to help your customers grow and thrive. The Dell PartnerDirect Programme helps you set your business apart in the marketplace with highly valued Dell products, services and solutions. It s easy to join, easy to manage and an easy way to help build your business. High-value, back-office technology and a dedicated retail sales support team to help you raise profits and surpass your customers expectations. Channel friendly: PartnerDirect includes deal registration, training and certification, access to cobranding marketing materials, and flexible partner and customer financing High-value, back-office technology: Bring more value to your customers and enhance profits by expanding your business beyond POS Retail security and compliance solutions from Dell SecureWorks offers a full range of services to help retailers comply with all government mandates, plus the comprehensive reporting needed for compliance audits Systems management with the Dell KACE Systems Management Appliance, so retailers can easily deploy, manage and upgrade systems in multiple stores from a central location Layered security: From network security with Dell PowerConnect wired and wireless unified threat management, to endpoint and user security and services Retail sales support: A team of retail sales specialists can provide sales leads to qualified channel partners and support deal development with technical expertise In addition to these back-office products and services, Dell PartnerDirect enables you to offer your customers Dell POS systems, digital signage, surveillance systems and other highly valued Dell retail solutions.