Getting Started with Level Seven

Transcription

1 Getting Started with Level Seven

2 GETTING STARTED 1 Shalom Level Seven is the leading Digital Marketing Management Platform for JCCs. Using our innovative platform, JCCs significantly enhance program and membership revenue. We re not an SEO, SEM, social media or advertising agency. We re a team of dedicated professionals focused on building a platform that helps you take the JCC movement to a higher level.

3 GETTING STARTED 3 Specifically for JCCs, guaranteed results Built from the ground up for YMCAs and JCCs, our platform analyzes campaign and website analytics. We also perform weekly scans of your website, checking for any issues that may cause a decrease in organic search rankings, or adversely affect site performance and user experience. These regular scans allow us to track site changes over time, and quickly identify any problems or errors. More importantly, we alert you and explain how to resolve them before they negatively affect program and membership revenue growth.

4 GETTING STARTED 5 Not a traditional agency Level Seven is not an SEO, SEM, social media or advertising agency. We are the leading Digital Marketing Management Platform built specifically for YMCAs and JCCs, headquartered in Austin, Texas. Our innovative platform provides:» Website analytics and digital marketing campaign metrics» Website content scans, analysis and actionable reporting» Website uptime and performance monitoring» JCC marketing calendar with search volume trends» Guest pass and lead management, visibility and reporting Integrated with Level Seven:

5 GETTING STARTED 7 Meet your new website and digital marketing assistant. At Level Seven, we know that JCC marketing teams work hard and juggle a multitude of tasks in addition to digital marketing needs. Your weekly Website & Digital Marketing Summary will help keep your team on the same page and take your online marketing to the next level. Your will provide at-a-glance metrics such as sessions (aka visits) and behavioral metrics, so you can quickly see the trends that drive your brand and revenue growth. Our platform analyzes your website by reviewing every page on the site looking for new, deleted, and error pages in addition to broken links. Next, we apply sophisticated rules and filters to determine if pages, key components and configurations are still in optimal condition and if not, we provide actionable alerts for you. Finally, we analyze your Google Analytics, AdWords, and Grants as well as Facebook campaign data in order to provide actionable reporting on all of your digital marketing campaigns all before you arrive at the office every Monday morning. Monitor everything without having to sign into multiple accounts:» Google Analytics» Google AdWords (Paid and Grants)» Google AdWords Audience Monitoring (Remarketing)» Facebook Campaigns» Facebook Audience Monitoring (Remarketing)

6 GETTING STARTED 9 VIP $2,999/mo» Monthly strategy & tactics review meeting via GoToMeeting with experienced Level Seven digital marketing team members» Dedicated account manager» VIP-level access to Digital Marketing Management Platform» Optimization of Google Ad Grants, Paid AdWords, Bing Ads, Facebook & Twitter ad accounts.» Remarketing campaign management & strategy via Google AdWords & Facebook» Targeted campaign management via Google user vertical targeting, Facebook & Twitter ad platforms» Sitelinks/Calls to action management via Google AdWords» Access to Level Seven account managers & customer service portal» Level Seven Learning Center access» Quarterly best practices webinar Professional $499/mo» Biannual strategy & tactics review meeting via GoToMeeting (All pro-level clients meet at same day/time)» Pro-level access to Digital Marketing Management Platform» Optimization of Google Ad Grants» Sitelinks/Calls to action management via Google AdWords» Access to Level Seven account managers & customer service portal» Level Seven Learning Center access» Quarterly best practices webinar Executive $999/mo» Monthly strategy & tactics review meeting via GoToMeeting with experienced Level Seven digital marketing team members» Executive-level access to Digital Marketing Management Platform» Optimization of Google Ad Grants, Paid AdWords, Bing Ads, Facebook & Twitter ad accounts.» Remarketing campaign management and strategy via Google AdWords & Facebook» Targeted campaign management via Google user vertical targeting, Facebook & Twitter ad platforms» Sitelinks/Calls to action management via Google AdWords» Access to Level Seven account managers & customer service portal» Level Seven Learning Center access» Quarterly best practices webinar Forever-Free Basic Plan $0/mo» Annual strategy & tactics review meeting via GoToMeeting (all free level clients meet as a group at the same time in webinar format)» Free-level access to Digital Marketing Management Platform» Quarterly best practices webinar» Weekly, monthly & quarterly reports (free-level version)» Level Seven Learning Center access (free-level access) Website & Digital Marketing Audit via GoToMeeting $3,995 onsite $6,995 Google Grants (AdWords), Facebook and Remarketing Setup» We will apply for, create and optimize your Google Ad Grants account ($10K/month grant from Google) with over 50 proven campaigns/ad groups designed specifically for Js and ensure it is linked to your Google Analytics account.» We will ensure that your remarketing/retargeting audiences for Google AdWords and Facebook are setup and configured properly. Comprehensive Website, Analytics and Reporting Review» Our team performs a detailed review of your website focused on search engine optimization (SEO), search engine marketing (SEM), social media and overall user experience.» We also perform a detailed review and optimization of your Google Analytics setup and reporting (including code snippets, goals/conversions, dashboards and reports). It s important to note that most JCCs are not setup properly, yet don t realize it.» Detailed review of Google Analytics configurations with 3rd party platforms (membership, program registration systems & donation platforms). Digital Marketing Management Platform Access» Full site scans are performed weekly by our platform for the most common issues & errors that can decrease organic search rankings, degrade performance of your website, damage the overall user experience and add friction to the financial performance of your JCC.» Our platform analyzes Google Analytics data and Google AdWords & Google Grants data in order to provide actionable and easy-to-understand reporting on all of your digital marketing campaigns.» Weekly, Monthly and Quarterly reports that are concise and actionable will be delivered to your inbox every Monday morning. Audit Report Review Meeting (50 page detailed, custom report)» We will review the audit report in detail with you and your team in person or via GoToMeeting and the final audit report will be delivered to you in PDF format.» 30 days of digital marketing services & support 100% Satisfaction Guarantee: If for any reason you and your team are not completely satisfied with our audit service, your cost will be zero.

7 GETTING STARTED 11 We love working with YMCAs and JCCs. Level Seven was founded to help YMCAs and JCCs, and we are all stewards of the movements. Together, we are champions for the cause and a force for good that helps your JCC empower individuals, families and communities. Let s work together and take your JCC and the movement to the next level. To find out more about how we can help your JCC, please contact us at (844) or sales@level7.io

8 GETTING STARTED 13 Frequently Asked Questions We realize you may have questions about Level Seven, so we ve included answers to some of our most frequently asked questions. What s the difference between Level Seven and an ad agency or SEO/Marketing firm? Level Seven is the leading Digital Marketing Management Platform. We work solely with YMCAs and JCCs, helping them optimize their websites and online marketing efforts which increase program revenue and membership growth. We work on a flat fee basis (monthly) and we do not take a percentage of your ad spend. We have built a specialized platform from the ground up that analyzes your JCC website and provides actionable information so that your team can make a significant impact in your JCC community. What is the Website & Digital Marketing Summary ? The weekly Wesbsite & Digital Marketing Summary provides at-a-glance metrics such as sessions (aka visits) and behavioral metrics, so you can quickly see the trends that drive your brand and revenue growth. Our platform analyzes your website by reviewing every single page on the site looking for new, deleted, and error pages in addition to broken links. Next, we apply a large number of sophisticated rules and filters to determine if pages, key components and configurations are still in optimal condition -- and if not, we provide actionable alerts for you. Finally, we analyze your Google Analytics, AdWords, and Grants as well as Facebook campaign data each week in order to provide actionable reporting on all of your digital marketing campaigns -- all before you arrive to the office every Monday morning. We re redesigning our website. Should we sign up before or after the launch of the new site? If your website is in the process of a redesign, we suggest scheduling an audit with us BEFORE the launch. However, we do recommend connecting accounts in your Wesbsite & Digital Marketing Summary as soon as possible so you can easily monitor changes before and after the launch. How do I connect my Google Analytics and AdWords accounts to the weekly Wesbsite & Digital Marketing Summary ? To connect your accounts, we ll schedule a quick, 15 minute GoToMeeting with you to get started. You ll need to access your Google Analytics and AdWords account, so be sure to have the login credentials available. To schedule an appointment with us, please call us at (844) or support@level7.io to coordinate a time. How do I get started with a Level Seven Site Audit and/or Ongoing Services? It s easy to get started with Level Seven! Contact us at sales@level7.io or at and we ll schedule a kick off meeting with your team to discuss the right plan for you. We want every JCC to experience the best, most powerful digital marketing strategies & tools and drive their membership and program revenues to record levels. We look forward to working with your JCC! Our JCC has no budget or limited budget available for your services. Are there any options for us to work with Level Seven? We understand that some JCCs have limited budgets and that s why we created the Forever Free Plan so you can enjoy our basic services at no cost. The Forever Free Plan includes our Wesbsite & Digital Marketing Summary -- a weekly analysis of your website including Google Analytics, AdWords, and Facebook campaigns. We ll detect and report critical issues, so you can take action and fix them before they negatively affect your JCC s revenue and growth. If you decide you need more than basic website monitoring and reporting in the future, you can simply upgrade to one of our subscription (paid) plans.

9 Have questions? We re here for you. Give us a call at (844) any time, any day.