Febraury What s on the Horizon for Private Club Technology? Monday, February 11, 2013, 10:30 a.m. - 12:00 p.m. Session 1373

Transcription

1 What s on the Horizon for Private Club Technology? Monday, February 11, 2013, 10:30 a.m. - 12:00 p.m. Session 1373 Bill Boothe, President 2 3 1

2 4 5 Established Trends 6 2

3 Trend #1: Single Source Software Providers Trend that has continued for more than 20 years. Unlike other hospitality markets that are best of breed. Continuously adding applications over time. 7 Progression Over Time Membership Billing and A/R G/L and A/P Retail POS & Inventory F&B POS Member Website Banquets & Catering Hotel Reservations (Tee & Court Times, Dining, Activities) Spa & Fitness More to Come 8 Benefits of Single Source Strong database integration one database. Elimination of interfaces which must be managed. Consistent operations/look and feel. Single source for user support. Minimizes vendor finger-pointing. Reduces Costs. Minimizes need for IT support. 9 3

4 10 Benefits of Single Source Strong database integration one database. Elimination of interfaces which must be managed. Consistent operations/look and feel. Single source for user support. Minimizes vendor finger- pointing. Reduces Costs. Minimizes need for IT support. 11 Single Source will continue to grow as more applications are added by the providers. 12 4

5 Trend #2: Software Subscription Plans What is a software subscription plan? Does the software have to be Cloud-based? Pros and cons of subscription plans. 13??? What is a Software Subscription Plan? Software and services bundle. Little or no down payment. Monthly payment plan. Offered by all club management software providers. Cloud NOT required for subscription plan. 14 Pros Cons No large up-front investment. May cost more in the long run. Avoids capital spending approval. Often the same or less than current spending. Uses unfamiliar contract language. Could have unclear up-front costs. Could have undefined increases in the future. 15 5

6 The future of Software Subscription Plans Here to stay!! Now the most popular way to acquire new club management software. Just be careful with the contract. 16 Trend #3: Clubs are increasing their investment in technology NCA/HFTP Technology Task Force Survey: 39% will spend more in 2011 than in % will spend the same amount. 8% will spend less. Uptick in software purchases. 130 systems in systems in systems in systems systems in 2012 Several factors are driving increase. Subscription plans. Economic recovery. Member demands are increasing. Legacy systems 10+ years old. Not yet at the level it should be. Should be at least 10% of market = 400+ clubs each year. Backlog of equipment upgrades and replacements. Other capital projects still come first. 17 Instant Survey! Spending more Spending the same Spending less 18 6

7 Started with requests. Now taking full reservations with instant confirmations. Now being offered by club management software companies with full integration to member database. Then went to Dining Reservations soon after. Started with Golf Tee Times more than 5 years ago with 3 rd party solutions. 19 Instant Survey How many clubs are taking full online reservations for: Golf Tee Times? Tennis Court Reservations? Dining Reservations? Club Events Reservations? Fitness Classes? How are the members reacting? Positive? No reaction? Negative? 20 Established Trends: Single Source Software Providers. Software Subscription Plans. Increasing Investment in IT. Online Reservations. 21 7

8 Newer Trends

9 25 26 Just how far has our society gone with it s addiction to SmartPhones? 27 9

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11 31 32 Trend #6: Social Networking is making its way into private clubs. Club websites with basic member-tomember communications features. Facebook pages sponsored by members. Facebook pages sponsored by clubs

12 Club website social networking features Robust member roster: Family members. . Phone. Interests. View which members have signed up for an event. Invite another member to attend an event. Create member groups. Golf groups make their own group reservations. 34 NCA/HFTP 2011 Technology Task Force Survey : Developed a survey on club technology usage and issues. Gathered pertinent data from other recent surveys and studies. 35 Task Force Findings: Cited a national study on Social Networking Sites conducted in 2011 by the Pew Research Center 59% of those surveyed reported that they use at least one social networking site. More than half of all users of social networking sites are over the age of

13 Task Force Findings: Cited a club industry survey conducted in 2011 by VCT Corporation - 67% of clubs using social media are using Facebook, 32% are using Twitter, 25% are using LinkedIn. 37 Task Force Findings: Cited a national Study of Affluents and Digital Media conducted in 2011 by IAB Affluent consumers are highly receptive to digital communications. 70% of those 65 and over lead lives that are heavily intertwined with technology. 38 So, the use social networking is rapidly trending up nationwide and in private clubs

14 750 million 250 million 110 million 40 Social Networking Issues. Preserving privacy Controlling content suitability 41 Many clubs have been ignoring social media altogether: Encourages members to set up their own social media sites. Eliminates any possibility of control by the club. More clubs are establishing official club social media sites: Able to exercise much more control and guarantee privacy

15 Instant Survey How many clubs have a social media site for members? Pros and cons? 43 Quickly being added by private clubs. Replacing traditional bulletin boards and easels. Trend #7: Digital Signage Dynamic content managed centrally. Interactive capabilities for member use

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17 Newer Trends: Member SmartPhones. Social Media. Digital Signage. 49 Cutting Edge Trends 50 Trend #8: Adding a Member Communications Position Responsible for all facets of member communications. Website administration and content management. Member E- communications and E-marketing. Sophisticated database queries and reporting. Traditional communications pieces such as newsletters, flyers, post cards, letters

18 Instant Survey How many clubs have a Member Communications staff position? How well is it working? 52 Trend #9: Positioning Technology as a Member Amenity Changing the way we view technology at the club. Seizing the opportunity to use technology to enhance the member experience. Viewing certain technologies as member amenities just like golf, dining, tennis, the swimming pool, etc. Realizing the opportunity to add important member amenities for very small investments. 53 Adjusting our thinking Accepting that even if only a small percentage of members use a technology, the value can be significant. Appreciating the minimal cost of technology compared to most other amenities. Focusing on enhancing the member experience for a relatively small investment

19 Some Amenity Technologies Robust interactive member website and/or social media site. SmartPhone access to the member website and/or social networking site. Online reservations. Wireless service with Internet access at the clubhouse. PC s available to members at the clubhouse. Others??? 55 Technology as a member amenity Your Success Stories 56 Trend #10: Clubs are investigating Cloud Computing. What is Cloud Computing? What are the pros and cons of Cloud Computing? How is Cloud Computing currently used in private clubs? What about the Cloud for club management and POS solutions? 57 19

20 What is Cloud Computing? Software hosted by an outside provider accessed through the Internet. Typically subscription based. Also referred to as SaaS Software as a Service

21 61 62 What do Other Industries do to Address Reliability? (Restaurants, Hotels) MICROS Radiant/Aloha Agilysys/InfoGenesis 63 21

22 Overcoming Reliability Concerns with: Redundancy Fail-Over Resiliency

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24 Cutting Edge Trends: Member Communications Position. Technology as a Member Amenity. Cloud Computing. 70 Other Technology Trends??? Hiring IT Professionals. Outsourcing Network Administration. Server Virtualization. Proximity ID Cards. RFID (Valet). Facial Recognition.??????

25 Helping Private Clubs Become Educated Technology Consumers We help private clubs understand computer technology, make good decisions and receive the highest value from their technology investment. 73 We have assisted more than 350 private clubs with the complex process of determining systems needs, evaluating vendor solutions, implementing new computer technology and managing the technology environment. We are thoroughly familiar with the private club computer industry, the systems needs of every club/resort department, the capabilities and track records of the leading club systems vendors, and the technology infrastructure and procedures needed to support those applications. 74 Industry Specialization: Our lead consultant brings 23 years of experience in the private club industry. Our Associate Consulting Firms also offer extensive hospitality industry experience. Industry-Specific Methodologies: We use industry-specific procedures and tools to carry out our many service offerings Industry Awareness: We maintain close relationships with key club industry professional associations and publications to assure an immediate awareness of developing trends. Leading Edge Perspective: The above factors combine to allow us to provide club clients with valuable best practice approaches and new ideas for their success

26 Bill Boothe President, Owner Has worked with more than 300 private clubs to plan their technology future. Is a frequent speaker at national conferences for CMAA, HFTP and NCA. Has authored more than 50 articles for industry publications such as The Bottomline, Club Management, The BoardRoom and Club Director. Has presented a host of technology education sessions for CMAA, HFTP, NCA and PGA of America national conferences. Has been providing technology consulting services to private clubs for more than 20 years