Intelligent Offers and Campaigning. Intelligently transforming customer engagement through gamification

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1 0 3 1 x 6 Intelligent Offers and Campaigning PL AYBOXCADE Intelligently transforming customer engagement through gamification 1 s a backgammon

2 Intelligently transforming customer engagements Digitata enables intelligent digital transformation for mobile operators and brands by applying gamification to customer engagement to drive specific human behaviour. We use gamifica on as a means to intelligently transform customers digital experiences by leveraging our experience and gamifica on pla orm in order to accelerate digital transforma on ini a ves for operators, brands and agencies through gaming experiences regardless of handset, customer profile or affordability level Reach and engage with customers with a unique and innovative USSD and smart gaming platform

3 Transform your customers digital experiences Gamification intelligently transforms your customers digital experiences: Gamification is the application of game design techniques and mechanics to non-game activities to drive users and encourage engagement with a product or service. Effective gamification focuses on both extrinsic motivators (points, leader boards and badges) and intrinsic motivators (status, achievement and collaboration). Games give us positive feedback on our actions and achievements, can help create social connections and make learning more engaging and entertaining. Playing games is fun Adding game elements to a mundane or educational task is extremely effective in retaining interest and ensuring success. To drive specific behaviour, key human triggers need to be utilized to create favourable responses to specific activities 67 0 x

4 Gamification and digital transformation platform Digitata provides a gamification and digital transformation platform for our customers Using gamification to enable unsurpassed engagement and customer interaction Transforming and educating customer product and service knowledge Driving engagement and conversation Capturing in-depth information on a granular customer level Adding the brand in a bubble of fun that creates excitement using the theory of game thinking Incorporating business principles and processes and becoming a core part of the marketing base Changing customer behaviour in line with your digital transformation strategy Guiding a customer through a well thought out gamified approach allows for unsurpassed learning capabilities 4

5 Types of gamification solutions we provide Logo BRANDED GAMES Bespoke and custom built games for brands SUBSCRIPTION GAMES Revenue generating subscription games TRAINING SOLUTIONS Interactive training and education themed games ENTERPRISE SOLUTIONS Change management and resource engagement games GAMIFICATION CONSULTING Gamification principle and implementation consulting MOBILE MARKETING Interactive marketing and campaign linked games Gamification solutions that provide companies with turn-key gamification solutions 67 0 x

6 Industry verticals we service TELECOMMUNICATIONS Revenue generating subscription services FINANCIAL SERVICES Product, brand awareness and financial literacy games MEDIA AND ENTERTAINMENT Media asset and revenue generating games FMCG Product, brand awareness and interactive engagement games MINING AND MANUFACTURING Workforce education and training interactive games ADVERTSING AND DIGITAL Bespoke interactive game development for agencies Our gamification solutions are adaptable to different business requirements 6

7 Our eight-fold gamification framework At the core of intelligently transforming customer engagements, Digitata, taking inspiration from Octalysis, uses an eight-fold gamification framework to create fun, engaging and meaningful digital gaming experiences. PLAY BOX CADE Applying game theory allows us to trigger human emotions and therefore behaviour change to stimulate a desired outcome 67 0 x

8 Intelligently transform customer engagements PlayBoxCade is a gaming engine with an integrated drag and drop development environment that is designed to allow for seamless gamification development and deployment across handset types. PL AYBOXCADE Each game uses machine learning to store and improve on key features designed to enhance and adapt the users experience. Thus creating a gamification experience that brings this virtual world to life on any device to provide fun and interactive games to operators and brands in an engaging way. A multifunctional gaming engine that allows for an enhanced gaming experience 8

9 What makes our gamification platform unique? 1 No mobile application download required 5 Community platform Real-time game development possible on a mobile device 6 Progressive Web App (PWA) and USSD enabled 3 Support for both game developers and players 7 Game export to 3rd-party 4 Integrated analytics and reporting 8 Entire platform is hosted PlayBoxCade enables the creation of unique gaming experiences for our customers 67 0 x

10 What are the features of PlayBoxCade? CLOUD BASED PLATFORM Fully hosted cloud-based platform allowing for fast and easy deployments GAME EXPERIENCE CREATION ENVIRONMENT Designer-led consumer engagement experience creation ANALYTICS AND BI REPORTING Built-in analytics and BI to measure subscriber engagement GAMIFICATION ENGINE End-to -end engine including graphics, physics and machine learning modules MOBILE FIRST EXPERIENCE Optimised for mobile devices supporting both feature and smartphone devices HIGH TRAFFIC CAPABLE Capable of handling high traffic volumes with very low latency. SOUND AND MUSIC INTEGRATION Sound and music elements integrated into the consumer engagement experience SIMPLE OPTIMISATION Allows for quick optimisation of consumer engagement experiences PlayBoxCade's features allow companies to deploy gamification solutions fast and easily to meet business requirements 10

11 What is the architecture of PlayBoxCade? ANALYTICS AND REPORTING API AND INTERFACE ENGINE Scripting Responsive Design GAME BUILDER ENGINE Graphics Community Forum Machine Learning Asset store* Game Builder Interrface * Tutorial * Graphics USSD* Input * PWA* CLOUD HOSTED ENVIRONMENT PLAYER RUNTIME ENVIRONMENT Physics Sound Animation Optimisation Scripting Scripting Runtime * Built in-house Unique features of our gamification platform Digitata has used various best-of-breed technologies to build our unique gamification platform, PlayBoxCade 67 0 x

12 Various gaming experiences PlayBoxCade allows for the deployment of gaming experiences on different device types. 3G 10:3 0 3G 10:3 Multiplayer 3G 10:3 Engagement incentives 3 0 VS Report Player 1 Purchase incentives Spin and Win 1? Profile Today s Subscriber Bonus Extra spin on the wheel Player1987 Name011 player have.? Refer a friend Arcade Win coins Interactive games Multiplayer Rewards Play other people Instant airtime 1 1 Instant redemption Objectives Extra coins You are subscribed to unsubscribe dial *6*1# Game charges R.00 a day PlayBoxCade brings you an interactive platform enabling you to hold on to your clients and capture as much information as possible for as long as possible 1

13 Gamification experiences delivered to feature phones Gamification experiences delivered to feature phones using USSD Battle Hangman Battle Trivia Code Breaker Egg Hunt Island Fantasy Soccer Hangman Know You Know Me Math Soccer Guru Trivia Unscramble Naughts & Crosses Create an experience that is unique in its own right through this text-only gamification channel 67 0 x 3 6 1

14 Gamification experiences delivered to smartphones Gamification experiences delivered to feature phones using USSD Rotate COLOUR CUBE One tap fun and easy to play Test your trivia knowledge Puzzle Game move with purpose Rotate match and win Calculate to victory 67 0 x Gamification experiences delivered to smartphones using Progressive Web Applications 14

15 Business and commercial models for mobile operators Gamification experiences delivered to feature phones using USSD Subscription Model Revenue generated through subscription model from subscribers Various models Charged per engagement session Charged per day, week, month In-game purchases In-Game Advertising Revenue generated through in-game advertising based on cost per insert (CPC and CPM) New revenue source not from subscriber wallet Annuity business models 67 0 x 3 6 1

16 Our customers Digitata gamification customers include the following brands: Gamification is for all brands that would like to learn more about their customers and for their customers to learn more about the brand 16

17 Awards won for our gamification campaigns Gamification experiences delivered to feature phones using USSD Silver Award Mastercard Masterpass Race won a silver award at the EMEA Smarties 0 in the category: Marketing within a mobile gaming environment. Silver Award Unilever Sunlight Water Saver campaign won a silver award at the Festival of Media 018 in the category: Best use of Gamification. Awards received for our gamification campaigns 67 0 x 3 6 1

18 Contact Details Insights.digitata.com a 4Sight Holdings company Contact Digitata for more information a 4Sight Holdings company 18