Understanding the Current IT Landscape. Jon Brown Vice President, Market Intelligence

Transcription

1 Understanding the Current IT Landscape Jon Brown Vice President, Market Intelligence

2 Today s Featured Guests Tom Hittner BIP Program Manager, Texas Health and Human Services Commission Carla Patrolia IT Auditor, Texas Department of State Health Services 2

3 The IT Market in

4 Global IT Budgets for 2015 Up 6.7% globally 5.7% 8.7% 3.6% 10.6% 8.7% 8.4% 4

5 Increasers: Global IT Budgets for 2015 Up 6.7% globally 5.7% 8.7% 3.6% 10.6% 8.7% All Marketers/All Brands Should be focusing on APAC European Marketers Need us more than ever 8.4% 5

6 Where our audience is spending their increasing budgets In Europe, more organizations are growing cloud budgets than hardware, software, services or staff. Hardware Software Cloud services 31% 54% 47% 34% 54% 48% 39% 40% 41% Outside services Maintenance 27% 18% 16% 18% 21% 39% Europe APAC North America Staff 25% 17% 32% 6

7 Let s make this clearer. The shift is upon us. 48% On-Premise -14% Budget increases to onpremise based solutions is dropping fast On Premise (all) Cloud (any type) 44% 59% 68% 78% Cloud +6% More organizations planning to leverage Platform as a Service, other cloud types also grow. Mobile 33% 37% 40% 65% EMEA APAC Americas Mobile +13% More organizations planning mobile app. deployments than last year 7

8 Top Projects for 2015: Globally, mobility is rising to the fore Server virtualization* 55% Deploy mobile device management Implement a bring your own device program for smartphones or tablets Deploy a mobile enterprise application or application development platform Disaster recovery/business continuity Network management and monitoring On premise software/hardware Software as a service (cloud application) Update data center infrastructure Data center consolidation Network-based security 47% 46% 46% 44% 44% 43% 42% 40% 40% 38% 8

9 Top Projects for 2015: Cloud/Big Data topics maturing with adoption > 25% Backup for virtual servers Implement a corporate-issued mobile device program Private cloud infrastructure with our software Identity and access Management Deploy mobile content management Service-oriented architecture Data loss prevention Business intelligence/analytics/data warehousing Custom application development Big data Migrate to Windows Server 2012 Application development and lifecycle managment Cloud backup Continuous data protection Cloud storage Platform as a service Network virtualization Vulnerability management (patch/configuration mgmt) Endpoint security (anti-malware, endpoint suites, etc ) Agile development methods Implement desktop virtualization* 35% 35% 34% 32% 32% 31% 31% 31% 30% 30% 30% 29% 28% 28% 28% 28% 27% 27% 27% 27% 27% 9

10 Brand New Technologies we re following. One of these things = Next Big Thing (maybe) Internet of things 18% Converged/hyperconverged infrastructure Adopt wearable computers, such as Google Glass or smartwatches Migrate to Windows 10 10% 9% 13% Containers 6% 10

11 Notable increasers year-over-year. Mobility, cloud, big data. Winners Not Winners Implement a bring your own device program for smartphones or tablets 46% Object storage New tape technologies (such as LTFS) 6% 8% Deploy mobile device management Private cloud infrastructure with our software (packaged or custom) 47% 34% Video conferencing Laptop/mobile device backup Migrate to Windows 7/ 8/8 1 Compliance 12% 17% 20% 23% Service-oriented architecture 31% Custom application development 30% BI / BA / DW 31% Big data 30% Backup for virtual servers 35% 11

12 It s not just us who are seeing these trends a look at macro trends 12

13 Top Big Technology Trends and how they re affecting our customers Software Defined everything logical instead of physical systems management / control Driving change in storage & networking vendors / power balance New Players in storage & networking 13

14 Top Big Technology Trends and how they re affecting our customers Integrated Systems Converged / Hyperconverged Changing the buy from best of breed to best of brand Higher level / non-siloed decision due to increase $$$ New Players, new architectures, strange bedfellows 1 in 6 of our audience is active in this space 14

15 Top Big Technology Trends and how they re affecting our customers Internet of Things This year s hype. Ubiquitous sensor data aggregated cheaply Not a threat, but rather an opportunity long term? We ve jumped on this bandwagon, a little Might be like nuclear energy and the thing that gets aggregators regulated Business Driven / Part of Big Data Push 18% of our audience says they re doing something with this in But what? 15

16 The secret to the universe what content buyers prefer at various stages of the buy cycle 16

17 Here s what IT buyers say about how they like to consume relevant information For each of the following types of content, please select the stage(s) you found them to be most effective when conducting research for your last IT purchase. Product literature Vendor comparisons White papers 55% 38% 47% 48% 52% 40% 25% 25% 16% Evaluating the technology marketplace Customer case studies 37% 40% 18% Online vendor demos Online videos Trial software downloads 35% 40% 29% 38% 35% 37% 17% 13% 21% Comparing specific technology vendors ebooks Webcasts/webinars Blog posts 35% 34% 37% 33% 33% 26% 14% 12% 10% Building a shortlist and making final decision Infographics 34% 28% 10%, 2015 Media Consumption Report 17

18 Today s Featured Guests Tom Hittner BIP Program Manager, Texas Health and Human Services Commission Carla Patrolia IT Auditor, Texas Department of State Health Services 18

19 Thank you to our guests! 19

20 Next step: Understand the IT Landscape Receive a detailed briefing of the latest IT Priorities Study from a TechTarget Publisher or Expert To receive, please indicate on your agenda or survey, or notify your TechTarget rep 20

21 Break Next session: Be a Publisher, By a Publisher: Building a Content Architecture Presented by: Courtney Kay 21