BUSINESS INSIGHT FOR THE GLOBAL COMMUNICATIONS INDUSTRY MEDIA PACK 2010

Transcription

1 BUSINESS INSIGHT FOR THE GLOBAL COMMUNICATIONS INDUSTRY MEDIA PACK 2010

2 Middle East & Africa 5% Geographic Breakdown Latin America 2% Overview Since 1997 Total Telecom has provided the connection between the buyers and sellers in the global telecom market. This we do by the provision of high quality editorial content, including daily news and in-depth analysis, and by organising events to facilitate discussion on industry issues and recognise excellence and innovation by companies and individuals. Total Telecom has a range of tools including online and digital publishing, video, interactive tools, strategic networking events and glamorous awards. Our mission is to generate value for all sectors of the industry by engaging our audience as readers, participants, advertisers and sponsors in the most innovative, compelling and cost-effective manner. Our Audience Total Telecom serves the global telecom industry, with special focus on executives within operators, service providers and the enterprise users of telecom products and services. In total up to 100,000 global telecom professionals from more than 200 countries use our products every month with the following geographic breakdown: North America 24% Europe 45% Africa 2% Asia Pacific 22% Organisation Breakdown Enterprise/ other users 10% Professional Services & Media 15% Vendor/OEMs/Outsourcing 27% Regulators 2% Operators & Service Providers 46% Other 20% Engineering & Technical 24% CxO 5% Senior Management 19% Middle Management 32% All major companies within the sector are represented, including: 98% of the largest global telecom operators and service providers Key operators and service providers from all areas, including mobile, wholesale, MVNO s, Tier-2 carriers, ISP s etc Key users of telecom services from all sectors: retail, finance, manufacturing etc Telecom equipment vendors, OEM s and specialist vendors Professional services And more Source Nielsen Site Census (Jan-May 2010) Source registration data/user surveys Source user data

3 Total Telecom Online: Launched in 1997, our award winning news website provides vital industry news for around 90,000 global telecom professionals every month, as well as offering the most comprehensive archive in the industry; more than 100,000 articles are available dating back more than 13 years. Online news, updated daily as it happens Used by virtually every major telecom operator and service provider The only website offering a BPA traffic audit in the telecom sector Online Brand of the Year 2009 (PPA IPA Awards)* Extensive branding and thought leadership options A unique monthly publication offering in-depth telecom analysis and insight to the widest possible audience via a digital page turning format. Respected editors combined with full indepth readership reporting makes a powerful advertising medium, targeted to up to 90,000 users of Total Telecom every month. Published 10 times a year Freely accessible to all users of Total Telecom products Registered circulation database of over 40,000 telecom professionals Traditional display advertising options combine with the latest rich media and interactive formats Full reporting of readership and activity available total television Adding a multi-media perspective to the Total Telecom portfolio enables us to offer unique event coverage, executive interviews, video round tables and more. All this is offered through Total Telecom as well as for clients own use. Experienced video production partners Expert presenters Fast turn around times Cost effective sponsorship and production options Global 100 Operators Report Published in October, our annual ranking of the 100 largest operators by published revenue and profit figures has been produced as a standalone report since A consistent approach backed by expert analysis and insight makes this a popular report amongst operators as well as those wishing to sell to them and industry watchers and commentators. Stand alone annual report Powerful advertising and sponsorship opportunity Widely distributed to Total Telecom users * The PPA are the leading trade association for European publishers

4 events World Communication Awards 2010 The WCA provides access to a uniquely engaged and senior audience. Through our 12 year history we have established a reputation as the leading annual awards for global telecom operators and service providers with the result being that the awards night annually attracts up to 500 of the most senior executives. An unrivalled networking opportunity is the pinnacle of a cross media marketing campaign that provides brand exposure for more than 8 months. Launched in 1999 Independent recognition of innovation and excellence for telecom operators 2010 awards will be presented on the 24 November senior executives attend the gala 17 categories to be presented in 2010 Sponsorship opportunities available WCA 2009 Attendees Other 7% Other Manager 16% CXO 29% Director Level 48%

5 events Launched in May 2010 to provide independent recognition of excellence and innovation from telecom vendors, the inaugural awards attracted more than 100 entries and brought together around 150 people for the awards dinner. Plans for 2011 are already being developed. 2nd World Vendor Awards to be presented in May 2011 Additional categories being developed Outstanding opportunities for recognition and sponsorship world telecoms council By creating focused events for targeted audiences, the World Telecoms Council offers the opportunity for telecom executives with strategic responsibility to share experiences and knowledge, learn and build relationships with their peers and recognisable industry experts. It means participants walk away with knowledge they can and do use. Agendas targeted on participant interests Audiences engaged through discussions, panels and workshops Access to industry experts and Total Telecom editors

6 clients SIGMA SYSTEMS NEW SERVICES DELIVERED. team Sales Manager Nick Carter T +44 (0) Sales Manager Gordon White T +44 (0) Advertising contact USA -East Karen C. Smith-Kernc KCS International T F Customer Services Executive Aleisha Bryant aleisha.bryant@terrapinn.com T +44 (0) Advertising contact USA - West & Canada Alan A, Kernc AlanKCS@aol.com KCS International T F Marketing Executive Joanna Zych joanna.zych@totaltele.com T +44 (0) Marketing Manager Tally Judge tally.judge@totaltele.com T +44 (0) Associate Editor Ian Kemp iankemp40@btinternet.com T +44 (0) Executive Editor Mary Lennighan mary.lennighan@totaltele.com T +44 (0) Assistant Editor Nick Wood nick.wood@totaltele.com T +44 (0) Publisher Rob Chambers rob.chambers@totaltele.com T +44 (0) EDITORIAL ADDRESS 4th Floor, Welken House, Charterhouse Square, LONDON EC1M 6EH Tel: +44 (0) Fax: +44 (0) or register online at: OTHER advertising CONTACTS ISRAEL: Asa Talbar talbar@talbar.co.il T F Japan: Hiroko Kujime Pacific Business kujime-pbi@gol.com T F