Siemens Answers for Increasing Customer Responsiveness

Transcription

1 Siemens Answers for Increasing Customer Responsiveness

2 How do we turn what customers expect into innovations that do more than they imagined? Page 2

3 Top Five Pressures On Engineering Organizations Pressures Response Project schedules for engineering products are shortening 60% Cost of raw goods is increasing (e.g. steel, aluminum, etc.) 33% Development budgets for product engineering are shrinking 32% Decreasing target product price-points driving down product cost targets 28% Market or customer requirements demand increasingly 'smarter' products 22% Today s engineering organizations are under tremendous pressures Customers are demanding more capable products faster than ever before at lower and lower price-points Engineering budgets are shrinking while cost of goods are only going up. Source: Aberdeen Group, June 2008 Engineering Executive s Strategic Agenda Page 3

4 Spotlighton... ThyssenKrupp Bilstein Brasil Develops components & systems for the automotive industry TeamcenterExpress, SolidEdge, and Femap with Nastran Address initiatives for: Enhancing speed to market Decreasing prototype costs Protecting intellectual property We have chosen products because of technology, agility, flexibility and their alignment with our mission. Page 4

5 Agenda How do we turn what customers expect into innovations that do more than they imagined? How to exceed your customer s expectations with PLM An introduction to Velocity Series of PLM Solutions for smaller companies Exceeding customer expectations - Benefits Page 5

6 cj4 The Engineering Executive s Strategic Agenda Performance Framework Best in class Industry average Laggards Ability to release designs to manufacturing on time Ability to meet customer or market requirement Ability to meet product cost targets Ability to meet engineering phase development costs How to satisfy customers has stumped many, but others are excelling Best-in-Class engineering organizations are getting the right product to market on time to satisfy their customers And are doing it while controlling recurring product and non-recurring development costs. This results in simple success increased revenues and profits. Source: Aberdeen Group, June 2008 Engineering Executive s Strategic Agenda Page 6

7 슬라이드 6 cj4 Need to talk about how succeeding in each of these categories really represents customer reponsiveness. chad.jackson,

8 Enabling Customer Responsiveness Product Form and Fit: 2D or 3D CAD Best in class Industry average Laggards 2D CAD exclusively Combination of 2D and 3D CAD 3D CAD exclusively Many engineering organizations are making the move to 3D modeling Many still use 2D and 3D simultaneously so they can leverage 2D data fully The goal is to digitally assess a products form and fit and thereby avoid a number of unnecessary changes late in the development process saving time and money Source: Aberdeen Group, May 2008 Best Practices for Migrating from 2D to 3D CAD Page 7

9 Enabling Customer Responsiveness Assessing Product Function: Leveraging 3D CAE Best in class Industry average Laggards Get products performance right the first time in design phase Asses structural performance or product Analyze raw material costs within product Optimize products to satisfy requirements Going beyond a product s form and fit and looking at it s function, requires definitive steps to address performance issues up front Top performers look deeper at how form and fit balances against the impact that engineering decisions have on raw goods costs as well as other parameters Top performers strike the right balance of meeting customer requirements with product performance and costs. Source: Aberdeen Group, June 2008 Engineering Executive s Strategic Agenda Page 8

10 Enabling Customer Responsiveness Accelerated Production: 3D Manufacturing Best in class Industry average Laggards Product manufacturability assessment as a formal step in product development Shop floor machine operators provide feedback and suggestions on product manufacturability CAM application embedded within CAD application Top performers start early and leverage 3D digital designs They assess manufacturability early to lower the recurring costs and manufacturing cycles times They leverage their existing 3D design assets to create NC toolpaths to shorten time to production Overall, this means they can deliver products to market at lower price-points and still be profitable Source: Aberdeen Group, June 2007 Nimble Product Design: CAD/CAM/CAE for the Small to Mid-Sized Enterprise Page 9

11 Enabling Customer Responsiveness Streamlining Processes: PDM Support Best in Class Industry Average Laggard New product development project execution 89% 61% 45% Centralized access to product data 89% 79% 64% Design reuse 78% 53% 33% Communication / handoffs between engineering and manufacturing 78% 58% 55% Parallel design (multiple design team geographically disbursed) 75% 50% 40% Change management process 67% 68% 55% Real time visibility to cost 44% 26% 9% Top product developers also use a variety of PDM capabilities to control and manage their product development process. From centralized access to a single source of truth, to handoffs between organizations, to managing change, to real time visibility into cost. These approaches streamline the overall process so products are delivered to customers and markets on time Source: Aberdeen Group, July 2008 The Best Kept Secret of Top SMB Product Developers? Finding the Shortest Path to PLM Value Page 10

12 Enabling Customer Responsiveness The Quantified Performance Difference Best-in-class Industry average Laggard Timeframe from design concept to release to manufacturing 19.8 weeks 29.4 weeks 36.5 weeks Number of engineering change orders post design release Number of physical prototypes Given best-in-class hit their targets more frequently Top performers also have dramatically shorter times to design release, fewer change orders and physical prototypes. Ultimately get higher quality products to the market much faster than their peers and competitors. Source: Aberdeen Group, May 2008 Best Practices for Migrating from 2D to 3D CAD Page 11

13 Enabling Customer Responsiveness Summary of Top Performer Characteristics Customer are demanding better products, in less time, at lower prices; yet engineering organizations have limited resources to react Top performers are more likely to use 3D CAD, but many use 2D and 3D in combination or as a transition Top performers digitally assess performance and cost while optimizing the balance between the two using CAE technology Top performers leverage a wide variety of PDM capabilities to streamline the overall product development process Top performers get to design release in almost 1/2 time, execute 1/2 the change orders and build 2.7 fewer prototypes than laggards In the end, this means top performers deliver the right products to market on time at higher profit margins than their peers and competitors Source: Aberdeen Group, July 2008 The Best Kept Secret of Top SMB Product Developers? Finding the Shortest Path to PLM Value Page 12

14 PLM Solutions for Smaller Companies

15 What Our Customers Tell Us About the Mid-market Characteristics Small IT staff 3D data explosion Limited documented processes Limited Resources for Re- Engineering Limited training resources Minimize risk All with a low total cost of ownership Page 14

16 Changing the Game in Mid-market PLM solutions for smaller companies need to be: Siemens PLM software for smaller companies will be: Easy to buy Install Learn Use Manage Standalone and integrated Pre-configured, best practices Easy to buy (configure and sell) Easy to deploy (minimal customization) Windows only Growth path for advanced capabilities Page 15

17 Velocity Series Delivers Leading PLM solutions for Small Businesses Modular, yet integrated solutions Preconfigured with industry best practices Easy to deploy and use Native Microsoft Low total cost of ownership Scalable to the full range of solutions Backed by Siemens PLM Software, the leader in PLM Page 16

18 Velocity Series Meeting the Needs of the Mid-Market Addressing: Small IT staff Microsoft native Standardized processes Simplified implementations Addressing: 3D data explosion World-class data management Hybrid 2D/3D approach to design Addressing: Limited training resources Intuitive U/I for Microsoft Windows Learn as you go Page 17

19 Velocity Series Meeting the Needs of the Mid-Market Addressing: Limited Documented Processes Captured knowledge from a variety of world class manufacturers Pre-defined industry best practices to the whole portfolio Process specific applications for design Pre-configured work flows for data management Analysis wizard for CAE Addressing: Need to minimize risk and disruption Fully scalable solutions protects your investment Logical upgrade paths provide data protection From the leader in PLM, Siemens Page 18

20 Velocity Series Meeting the Needs of the Mid-Market Addressing: Low total cost of ownership Driven by: Standardized best practices Fast deployment Minimal IT infrastructure Minimal Training In addition to: Competitive initial purchase cost Reasonable maintenance Page 19

21 Product Lifecycle Management (PLM) PLM Solutions for Smaller Businesses Velocity Series - A portfolio of pre-configured and easy to deploy, design, manufacturing and data management solutions specifically designed for the needs of the Mid-Market

22 Teamcenter Express An easy-to-use, preconfigured and easy-to-deploy collaborative product data management (cpdm) solution Simple & fast to install, set-up, operate, support Preconfigured best practices Optimized around Microsoft standards Entry point into Teamcenter digital lifecycle management Clear Mission Transforming the process of innovation by applying preconfigured best practices to everyday engineering tasks and processes Proven! CIMdata recommends that all small to mediumsized discrete manufacturing companies in the market for an enterprise class cpdm solution seriously consider Teamcenter Express. Page 21

23 Femap High performance Finite Element Analysis (FEA) modeling Windows-native ease of use CAD independent Solver independent With a high level NASTRAN integration Proven! When engineers need to get real results, accurately and competently, they use Femap. It s industrial-strength and stable. The work you do in pre-processing determines the accuracy of your results. Femap is the program I trust for accuracy and the one I trust for rock-solid functionality. George Laird, founder, Predictive Engineering Page 22

24 CAM Express Maximize investment in advanced machine tools with flexible NC programming solutions High-speed machining support 5-axis & multi-function machine tool programming Feature-based machining Modular, CAD-neutral packages preconfigured for industry best practices Now with Synchronous Technology Proven! CAM capability that has heretofore been available only to major manufacturers, and at a low cost of ownership.cam Express users will receive considerable value for their investment. Alan Christman, CIMdata Page 23

25 Solid Edge Solid Edge eases complex product design and enables customers to transform their process of innovation through: Scalable design management Focus on 2D to 3D transition Part & assembly design Process & industry applications Production drafting Stream XP usability Interoperability Clear Advantage Solid Edge helps improve top line revenue growth Solid Edge helps lower costs as a competitive weapon Proven! Now with Synchronous Technology We are increasing our product line and designing more variations developing new applications and pump technology faster while maintaining very high quality standards. Faster time to market without sacrificing quality. That s what Solid Edge delivered. - The Fountainhead Group Page 24

26 Synchronous Technology versus Direct Editing History-free versus History Synchronous Technology Operations are made directly to the model, edits not recorded Edits made on the geometry eliminating multiple edit points Direct Editing History-based adding compute cycles and features that can fail Provides 2 features to edit but only the last one matters Page 25

27 Synchronous Technology versus Direct Editing Intent preservation versus loss of intent Synchronous Technology Synchronous Solve maintains locked 3D Driving Dimensions Live Rules finds and maintains geometric conditions (tangent, concentric, symmetric, more) Direct Editing History prevents keeping existing dimensional values History will not allow children to manipulate parent geometry Page 26

28 Solid Edge Direction ST2 ST ST2 ST Modeling ST-style Sheet Metal Section-based Editing Data Management Insight on Sharepoint3 SEEC Support 64 Bit Native Improved SEEC Performance SEEC Support for SmartCodes General Improvements Assembly Feature Performance Expanded FEA Capability Page 27

29 2009 Velocity Series Product Plan Oct Nov Dec Jan Feb Mar Apr May Jun July Aug Sept Deliverables & Timelines 1) CAM X 6.0.1: Announce Sept, Release Sept 2) TcX 4.1: Announce Nov, Release Dec 3) SE w/st2: Announce April, Release June 4) TcX 4.X: Announce May, Release June 5) Femap 10.1: Announce June, Release June 6) CAMX 7.0: Announce July, Release Sept Page 28

30 Exceeding Customer Expectations Benefits

31 Velocity Series Delivers Leading PLM solutions for Small Businesses PLM for mid-sized manufacturers Modular, yet integrated solutions Preconfigured with industry best practices Easy to deploy and use Native Microsoft Low total cost of ownership Scalable to the full range of solutions Backed by Siemens PLM Software, the leader in PLM

32 Focus on Value & ROI in every activity and deliverable INNOVATION PROCESS CURVE helps transform your innovation process to increase your customer responsiveness Accelerated launch Reduced build costs Increased profitable growth Extended lifecycle returns Best practice reuse Page 31

33 Enabling Customer Responsiveness PLM for Mid-Market Companies is Becoming Pervasive PLM in Mid-Market projected to grow at ~12-15% ($4.8B to $8.5B) Total Mid-market PLM end-user revenue companies under $1B Mid-Market growing faster than overall PLM Market (12-15% vs 8%) Mid-Market is ~30% of overall PLM Market Going to over 50% by 2011 * Average CIMdata and ARC Analysis projections Total revenue = SW Lisc+Maint+ Services $M

34 Enabling Customer Responsiveness PLM Perceived as a MUST in a Soft Economy Drives innovation Accelerates top line revenue Increases competitiveness Improves quality Reduces costs

35 Velocity Series Momentum 2007 mid-market growth Mid-market CAD grew at 8-10% Mid-market PLM grew at 14% Faster than forecasted Velocity Series growth approx 2X market Solid Edge has averaged double digit growth Page 34

36 Spotlight on... PARI - India PARI Ltd. is a global provider of robotics and automation solutions After our experience with Siemens PLM Software, I m extremely bullish about the future of in 2005 India. Solid Edge with Femap and NX Nastran Mangesh Kale, Managing Director, PARI Ltd. December 2007 added 150 seats of Teamcenter Express Solid Edge, Femap, Teamcenter Express 2D to 3D migration Faster design cycles Increased re-use of design information Better visualization through solid modeling, combined with the ability to do kinematics studies and finite element analysis, and increased design reuse, has reduced design errors <30% Page 35

37 Spotlight On EVERDIGM Co., - Korea Manufacturing construction machinery, fire & specialty vehicles 2007 Sales of $148M Exporting to 60Conturies Objectives: Improve Project Efficiency Guarantee Quality Address Increasing Product Complexity Manage Data Explosion Solution Phased Velocity Series PLM Implementation Step 1: Pilot 1 Project Team Benefits: Solid Edge & Femap (2007) Shorten project time Step 2: Extension to All R&D 1) Prototype Design: 15% Solid Edge & Femap (2008) 2) Design for mass production: 30% Step 3: cpdm 3) Engineering change process: 50% Teamcenter Express (2009) Reduced Trial and Service Costs Page 36 Improved Product Quality

38 Velocity Velocity Series Series Exceeding Exceeding Customer Customer Expectations Expectations Miven Machine Tool: Solid Edge is helping us meet customers requirements in terms of quality, delivery and product performance. Angelus Sanitary Can: We wanted the productivity gains and the superior visualization that 3D offers so we could continue to meet our customers requests. AESSEAL: By enabling customers and potential customers to see animations and 3D models of what is actually going on inside the seals, we can provide much better insight into what people are buying and produce more persuasive sales message. Page 37

39 Velocity Velocity Series Series Exceeding Exceeding Customer Customer Expectations Expectations RPC Technologies: more and more customers are requiring FEA reports as part of the contractual agreement. It s a great marketing tool and design optimization is a way of differentiating ourselves from the competition. A.W.Chesterton Using Teamcenter Express the company expects to be able to more quickly respond to customer queries, thereby increasing customer satisfaction. Page 38

40 How do we turn what customers expect into innovations that do more than they imagined? The Siemens answer: PLM Software for small businesses to improve customer responsiveness. Page 39