The Cross-Functional Impact of Managed Video as a Service (MVaaS) Use Cases

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1 The Cross-Functional Impact of Managed Video as a Service (MVaaS) Use Cases

2 Introducing Envysion Envysion enables customers to increase profitability 10-15% by putting meaningful, but easy to use video and business intelligence into the hands of the entire company Actual Video Managed Video as a Service (MVaaS) + Business Intelligence 2

3 What is MVaaS? Designed to be a part of your everyday business Enterprise business tool for use by everyone from loss prevention to marketing Easy to use web-based access to live and recorded video Integrated business intelligence Exception reporting and alerting Collaboration and video management tools Integrated video analytics (2H11) 3

4 How is MVaaS different? Video Surveillance MVaaS Hardware Model IT Intensive SaaS Model Managed Service Few Users Narrow Value Proposition Many Users Endless Value Propositions Evolutionary Model Year Innovation Revolutionary Continuous Innovation 4

5 Harnessing the power of the entire organization Case Study: From Insurance Policy Video in ~250 of 800 locations < 5 people with access to video 9 TOTAL logins over 18 months to Strategic Management Tool Video in all 1,100+ locations 1,300+ video users 325,000+ logins to date 5

6 Cross Functional Value and Use Loss Prevention Extend the impact of loss prevention, cover more locations, support investigations and prosecutions, decrease travel time and reduce theft and waste Operational Efficiency Gain insight into operations that enables consistent execution on the brand promise and a positive customer experience Marketing & Brand Gain unfiltered insight into the customer experience, quickly assess execution of marketing programs and immediately understand demographics and buying patterns Sales Identify successful selling techniques, examine and test alternative selling approaches and gain visibility into sales interactions with the customer Training & Human Resources Diagnose issues and identify best practices then save and share clips to deliver a richer training experience Safety & Security Create & promote a secure environment through video. Reduce crime rates through visible on-site video recording 6

7 Loss Prevention Use Case: Exception Reports Customers define exception reports, or leverage our best practice reports, within the Envysion system based on point of sale data to drive attention to important events Examine customized set of exception reports Identify transactions of concern Single click provides instant visibility to any transaction Application provides tools to easily share, manage, and collaborate on video 7

8 Operations Use Case: Audits Operations management can easily review video as part of regular operational audit processes and share the results to the relevant groups within the company Identify policy violations that increase costs of goods sold and labor costs: Back door policies Sanitation procedures Employee breaks 8

9 Marketing Use Case: Demographic Research Marketing gets instant and unfiltered visibility into exactly who is buying what product and using what promotion to assess program effectiveness Determine customer demographics and gain visibility into identified transactions Gender and Age Percentage Using Promotion < 30 Male < 30 Female Male Female > 50 Male > 50 Female 50% Assess effectiveness of promotion targeting Determine impact vs. control data 13% 13% 8% 8% 8% 9

10 Sales Use Case: Conversion Rates Tying people counting data to point of sales data enables calculation of conversion rates providing direct access to video provides the unfiltered context behind the numbers Leverage video analytics and people counting to determine number of customers Develop conversion ratios by comparing vs. transactions from your point of sale systems Examine trends and determine effectiveness of stores and employees 10

11 HR Use Case: Video Driven Training Programs Immediately share best practices with entire organization and correct company-wide issues as they occur Easily save and share video clips in Envysion s secure, cloud-based application, while controlling: Who can download video clips Video access to stores Access to POS data Leverage video in employee performance evaluation process. Review issues through video Performance Inappropriate behavior Time and attendance Avoid he said / she said claims 11

12 How Envysion Delivers Financial Impact Customers utilize Envysion s video and business intelligence service to better understand their business, eliminate exceptions, improve revenue and increase profitability Manage Down Exceptions Increase Number of Transactions and Average Amount Decrease, or Constant, Cost of Goods Sold Increase in Store-Level Profitability Tighter cash handling processes Reduction in fraud, theft, mistakes, discounting Average receipt increases Lost transactions captured Flat goods cost and labor leads to lower COGS percentage Longer term incremental COGS improvement from less shrink, better scheduling Percent gross profitability increases Beyond the near-term impact, customers realize additional financial benefit from longer-term improvements in sales and marketing, customer service, risk management, HR and training and security 12

13 Actual Envysion Customer Results Envysion customers typically realize 1-2% improvement in profit as percentage of net sales and thousands of dollars in net cash improvement per location Impact on Profitability (change in profitability as percentage of net sales) Monthly Cash Improvement Top 5 Cinema Leading FC Dining Top 5 Mexican Retail (Auto) Top 5 Breakfast Large Franchisee Note: All financial results measured and reviewed by customer s internal finance groups Top 5 Chicken QSR Top 10 Pizza QSR $2,150 $920 $2,000 $2,275 $1,500 $3,100 $1,500 $5,250 13

14 End Result is Enterprise Value Creation Generating 10-15% profitability improvements across an enterprise rapidly translates to substantial total savings and results in significant enterprise value creation Actual Envysion Customer Example: Number of Locations Cash Impact per System Wide P/E X Location per X Full Year = Annual Cash X = Multiple Month Impact Increase in Enterprise Value 500 X $2,000 X 12 = $12,000,000 X 15 = $180,000,000 Envysion s service will contribute to the customer having a $12M annual cash impact and a $180M increase in Enterprise Value 14