VILLAGE OF FOX LAKE STRATEGIC PLAN - AN OVERVIEW

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1 - AN OVERVIEW

2 1 THE The Village of Fox Lake (population 10,700) is located 55 miles northwest of downtown Chicago and 20 miles west of Waukegan, Illinois. Fox Lake is a non-home rule community located in Lake and McHenry counties. The Village is located on the South Shore of Pistakee Lake, Nippersink Lake, and Fox Lake, three connected water bodies that form part of the Chain O Lakes system. The Village of Fox Lake has a total area of 9,942 square miles of which around 20% is water. The community of Fox Lake takes pride in its awarding winning schools, local commerce, dedication to the environment, recreational excellence, and outstanding Village service. The Village of Fox Lake's rich history, and vision towards the future champions the Village's slogan "Anchoring Traditions...Linking the Future." The Village of Fox Lake began the Strategic Planning Process in September For a full copy of the Strategic Planning Document, visit the website at

3 2 NING PROCESS GOAL, OBJECTIVE, AND COMMUNITY TACTIC DEVELOPMENT SWOT RESEARCH INTERVIEWS ANALYSIS PLANNING SESSION BOARD WORKSHOP GOAL, OBJECTIVE & TACTIC DEVELOPMENT IMPLEMENT DOCUMENT CREATION CHECK IN

4 3 OUR MISSION, VISION AND VALUES In February 2017, the Village Board of Trustees officially adopted a mission statement and set of core values developed as part of the strategic planning process. Mission Statement The mission of the Village of Fox Lake is to take full advantage of opportunities for social and Economic development that embrace and inspire strong family values while building an attractive, sustainable and safe environment for the enjoyment of our residents, businesses, and visitors. Core Values The Village of Fox Lake Pursues its mission by demonstrating these seven core values (SERVICE): Sense of Community where pride and respect prevail Effective Teamwork through key collaborations and partnerships Resource Planning that is friendly, professional, and innovative Value Driven to maximize benefits to our community Integrity through honesty, transparency, and accountability Commitment to quality and public safety Effective Communications that are open, timely, and informative

5 4 STRATEGIC GOALS GOAL, OBJECTIVE, AND TACTIC DEVELOPMENT Strategic Goal Development Each strategic planning team s strategic goal encompasses the overarching responsibility and purpose of each strategic planning team. Strategic Goals for each team are: Infrastructure Continue to provide safe and properly maintained roadways, water systems, and sewers for residents, businesses, and visitors. Marketing Enhance the Village s marketing program to promote tourism, livability, opportunity, and community events. Recreation Promote community programming and enhanced recreation opportunities for the residents of Fox Lake and community partners in a safe and fiscally responsible manner. Technology Continue to analyze, design, and implement information and technology assets to support Village operations. Economic Development Enhance the Village s community planning, business development, and business Retention efforts to continue and enhance quality of life for residents, businesses, and visitors within the Village of Fox Lake. Communication / Public Outreach Enhance the Village s communication and public outreach to provide expedient and Effective dissemination of information to internal and external customers of the Village.

6 5 INFRASTRUCTURE Infrastructure Continue to provide safe and properly maintained roadways, water systems, and sewers for residents, businesses, and visitors. Objective 1 Objective 2 Objective 3 Objective 4 Objective 5 Objective 6 Enhance interconnectivity of water and sewer systems Construct the sewer interconnect beginning at the Tall Oaks treatment plan, ending at Route 12 Utilizing GIS, plot location of local sewer and water systems to determine weaknesses in connectivity Continue to apply for water related grants and low interest loans Provide sustainable, safe, and properly maintained roadways Review and revise completed report of structural health of all Village streets and develop a comprehensive replacement program Analyze current street maintenance and plowing procedures to determine if efficiencies exist Improve local traffic by analyzing problem areas and other areas of concern for the Village to increase public safety Develop a Complete Streets Program Establish a financially solvent capital improvement and replacement program(s) Determine funding vehicle for a capital improvement and comprehensive replacement program Establish a methodology for determining the replacement of vehicles and equipment based on key measurable indicators Analyze all Village owned buildings and property, and determine what if any repairs must be made Determine funding model for capital improvement and replacement program Enhance community walkability and bike ability Utilizing GIS, document all local sidewalks, and the organizations responsible for maintenance Develop sidewalk replacement and enhancement program Enhance signage and roadway markings to promote bikeability and walkability Work with community partners to encourage communication regarding walkability and bikeability Continue providing quality services to residents, businesses, and municipal partners Utilize various forms of communication to receive internal and external feed about services provided, analyze, and develop a method to addressed feedback Increase joint purchasing opportunities and partnerships with area governmental agencies, and other municipalities Develop a tree maintenance and replacement program Continue to provide quality water treatment to existing municipal entities and continue a strong relationship with Lake County Develop stormwater management program and continue to work with Stormwater Management Commission Analyze current practices and evolve best practices based on effective, efficient, and alternate service delivery models Analyze current methods of service delivery within all departments Analyze the strengths of the current workforce, and provide opportunities for growth and succession planning Analyze current relationships with Village contractors and vendors to increase efficiencies Review opportunities to increase energy efficiencies such as wind technology and green infrastructure

7 6 MARKETING Marketing Enhance the Village's marketing program to promote tourism, livability, opportunity, and community events. Objective 1 Unify, promote, and enhance the Village of Fox Lake Brand Develop a Brand style guide for Village publications, mailings, correspondences, and materials Review current signage, banners, uniforms and other items within the Villages property and update with new Anchor logo Incorporate the new Village Mission Statement and Core Values into the Village of Fox Lake Brand Review current marketing materials, social media platforms, and other forms of external communication and update with new Anchor logo Provide templates to all Village Departments with new Anchor logo to ensure a smooth transition of the brand Objective 2 Objective 3 Promote the Village through increased partnerships Increase and evaluate partnerships with local Village of Fox Lake area charity and community organizations Increase and evaluate partnerships with Visit Lake County, and other area tourism organizations Increase and evaluate partnerships with other governmental agencies to promote cross-marketing and increase communication Increase and evaluate partnerships with area businesses through use of a business focused e-newsletter Promote the Village on a regional, state, and national scale Develop a marketing plan that encompasses regional, state, and national promotion of the Village of Fox Lake Develop a Village of Fox Lake Mobile Application for Android and IPhone Research various regional, state, and national marketing opportunities, and analyze feasibility Research current trends in municipal marketing and branding, and apply knowledge gathered to Village of Fox Lake efforts

8 7 RECREATION Recreation Promote community programming, and enhanced recreation opportunities for the Residents of Fox Lake and community partners in a safe and fiscally responsible manner. Objective 1 Objective 2 Objective 3 Objective 4 Establish a financially solvent program and event model Complete a fee analysis of all Village sponsored events and rentals Establish a new fee structure based on fee analysis Increase sponsorship levels through business and agency partnerships Establish Celebrate Fox Lake 501( c )3 Analyze program efficiencies Establish a financially solvent equipment improvement and replacement program(s) Analyze and review current recreation equipment/property Develop an equipment replacement program based on analysis Review, locate, and apply for new funding opportunities to decrease burden off general fund Continue to review building and splash pad expansion opportunities Provide safe, audience targeted, and functional parks, community buildings, programs, and events Gather feedback on various programs, buildings, events and property through a customer satisfaction survey Review feasibility of a Village "Riverwalk" Utilize current trends to develop programing Increase Public Safety by installing surveillance cameras at all Village Parks Analyze feasibility of "beer can bridge" closure for Lakefront Park Expansion and possible beach area Review area properties and determine the feasibility of additional park expansion Analyze community needs and develop programming based on feedback from a community survey Develop new programs based on community survey results Increase internal and external partnerships Increase sponsorships from external stakeholders Establish Champion of the Chain 501( c )3 Increase partnerships with local area establishments and natural resources such as Chain O'Lakes State Park, local marinas, and local resorts Continue to develop external partnerships with businesses, organizations and other governmental agencies Develop Volunteer and Internship Program Streamline use of Village resources to accomplish departmental goals Increase marketing of events, buildings, and parks

9 8 ECONOMIC DEVELOPMENT Economic Development Enhance the Village's community planning, business development, and business retention efforts to continue and enhance quality of life for residents, businesses, and visitors within the Village of Fox Lake. Objective 1 Objective 2 Objective 3 Objective 4 Enhance and develop Route 12 Work to develop TIF property and continue feasibility study on additional TIF Districts Review and revise ordinance on Hotel/Motel taxes Work with other agencies to increase transportation connectivity and opportunities such as PACE Bus routes, Metra, and Paratransporation system Create a developer outreach program to increase new construction as well and revitalization Develop partnerships to enhance beautification and safety along Route 12 Update the sign ordinance to decrease sign pollution Seek funding opportunities to enhance walkability and bikeability along Route 12 Develop partnerships to enhance beautification and safety along Route 12 Enhance Downtown Fox Lake Increase marketing and funding model for façade improvement program to local area businesses Increase beautification, walkability, bikeability, and branding within downtown Review options for grants, and alternative methods of funding Increase community events to promote downtown engagement Analyze current zoning regulations within downtown Develop changes to zoning regulations that increase businesses that promote and attract tourism Develop a main street association to enhance downtown Fox Lake businesses Enhance business attraction and retention Develop business centered e-newsletter Develop marketing materials to increase business attraction to Fox Lake Develop a business education program Increase partnership with Lake County Partners to enhance business and employee attraction and retention Create a standard and implementation guide for business incentives Start an open house program for local business to meet Village staff, and elected officials Enhance community beautification, sustainability, and creative economy Increase walkability and bikeability within Fox Lake Updated sign and code ordinances to encourage natural beauty and safe practices while remaining business and resident friendly Increase partnerships with local organizations Increase dedication to the local food movement and micro-economies through the Community garden, and development of a farmers market Objective 5 Objective 6 Review and analyze current practices, and evolve best practices based on current trends Review market analysis to determine business, consumer, and residential trends within national, regional, and county areas Conduct a Business Development District analysis of targeted areas inclusive of Route 12 and Downtown Fox Lake Implement recommend results from BDD analysis Create efficiencies for businesses when utilizing village services Promote multi-modal transportation to increase interconnectivity and transit orientated development Research funding opportunities for downtown Metra station Review and analyze Metra station, downtown and Village wide parking strengths and weaknesses Improve local traffic by analyzing problem areas and other areas of concern for the Village to increase public safety Analyze connectivity gaps and challenges in creating a multi-modal epicenter

10 9 TECHNOLOGY Technology Continue to analyze, design, and implement information and technology assets to support Village operations. Objective 1 Objective 2 Objective 3 Review, monitor, and analyze current practices and evolve best practices based on effective, efficient, and current trends Analyze current infrastructure, equipment, and connectivity Review current technology trends and provide recommendations for improvement if applicable Continue to monitor current infrastructure and technology for daily and long-term effectiveness Increase utilization of GIS across all Village Departments Analyze the feasibility of increased Fiber optic technology for optimum connectivity Determine feasibility of financial opportunities that may stem from development of fiber optic growth Establish a financially solvent multi-year replacement and upgrade program Analyze all Village equipment for functionality Create and implement a multi-year replacement and upgrade program based on current technology assets Incorporate replacement program into CIP budget Analyze needs within 911 Dispatch Center, and develop plans for further expansion Incorporate, review, and analyze revolving needs of internal stakeholders Continue to gather internal stakeholder feedback regarding technology needs Continue to explore efficiencies in software, to enhance service delivery Review current programs, software and equipment for effectiveness Analyze and review security camera system for all Village wide buildings and parks to enhance public safety Continue to work with the Police Department regarding radio upgrade and implementation, CIP replacement program for incar cameras and computers, and new CAD technology Continue to evaluate and review reverse 911 and Nixel operations Review technology needs for 911 Dispatch Center including Starcom, Solocom, NextGen, and CAD software and updates Purchase a new Village wide telephone system

11 10 COMMUNICATION / PUBLIC OUTREACH Communication / Public Outreach Enhance the Village's communication and public outreach to provide expedient and effective dissemination of information to internal and external customers of the Village. Objective 1 Objective 2 Increase utilization of varying platforms to communicate with residents, businesses, and external stakeholders Review current social media platform use, and determine how to best utilize the various platforms Develop and implement a communications plan for emergency and non-emergency events that encompasses the various methods of communication throughout the Village Develop a Village wide e-newsletter Research current trends in communication and apply knowledge gathered to Village of Fox Lake efforts Provide over-the-top customer service to residents, businesses, and municipal partners Develop a customer satisfaction survey to be utilized after inspections, water-bill payments, street repairs, and local water and sewer interactions Objective 3 Objective 4 Develop a customer satisfaction survey to be utilized after all park and recreation events, event rentals, and classes offered Research feasibility of a public access channel or YouTube station to broadcast all Village Board meetings to increase transparency Research the feasibility of a Customer Relationship Management software and program Develop a Conversation and Coffee Program Develop a customer service program for all front desk staff that is measurable, and obtainable Develop a Government and Education Program Develop a communication program directed towards the aging population Increase transparency of all Village materials, and documents through the use of a new "transparency portal on the Village website" Enhance internal Village communications Establish a bi-annual Supervisor meeting to update supervisors and mid-level management about current departmental projects Develop a monthly report with departmental updates and board decisions for all employees Develop an employee portal with information, documents, and forms to increase access Promote and enhance public outreach and external communication with residents, businesses, and local organizations Utilize social media platforms to increase communication Review structure and content of website to promote transparency and end user friendliness Research various see, click, fix programs and applications, and implement based on feasibility Utilize other platforms such as the website, and Nixel to increase communication Develop a gavel to gavel communication program to inform the public of Board level decisions Enhance community programs that increase external communication with area residents Develop and implement a public outreach program that is inclusive of town hall meetings, business outreach, and resident outreach programs Continue to grow and enhance the Community Leaders Forum Encourage residents, guests, and business owners to communicate any issues or illegal activity as a method to increase public safety

12 Village of Fox Lake 66 Thillen Drive Fox Lake, IL (847)