Using Technology and Big Data to Provide Customers with a Passenger Experience. IBTTA September 12, 2017

Transcription

1 Using Technology and Big Data to Provide Customers with a Passenger Experience IBTTA September 12, 2017

2 Big Data What is Big Data? Definition: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Translation: System that can pull large amounts of data from separate and distinct data sources to analyze and utilize in meaningful ways to improve services, operations, customer satisfaction and revenues 2

3 Big Data Big Data is a Collection of Tools Providing: Detailed reporting and data transparency Standard, ad-hoc, & dashboard reporting Analytic, BI and visualization tools Big Data Offers: Highly indexed and optimized data structures Separate & distinct data sources Aggregated to a single platform Automatic archive and extraction capabilities Analytics & business intelligence applied Ability to apply machine learning for automated and predictive analysis and operations Big Data can be analyzed for insights that lead to better decisions and strategic business moves Analytics & BI Data Store Streaming Service ` Relational Database Big Data ETL & SQL Interface Distributed Programing Real-Time Dashboards 3

4 Big Data Infrastructure It s an Ecosystem Service Layer Automation & Simulation Analytics & Monitoring Data Visualization Reporting and Dashboarding Workflow Scheduler Search Engine Processing Engine Query Engine Data Summarization RDBMS Data Transfer Data Stream API Distributed Streaming Platform 4

5 5 Big Data alone should not be the end goal Machine Learning with Big Data provides maximum ROI Automate Operations Provide Predictive and Forecasting Services Monitor System Performance Deliver Revenue Assurance Increase Safety Enhance Customer Services Increase Revenue / Reduce Operational Costs

6 How Big Data Can Work Big Data is an ecosystem So is how you use your data Multiple Distinct Data Sources Aggregated to Single Platform Translates to Multiple Use 3 rd Party Aggregators Traffic, Weather, Marketing & Services Toll Agency Reporting, Dashboarding Trend Analysis Strategic Decision Making Machine Learning Toll Specific Automations Roadside Systems Customer Service Systems 3 rd Party Aggregators Agency Controlled Big Data Service Existing Patron Platforms Agency Users Tolling Specific Machine Learning Models 6

7 Core Benefit of Big Data Your access to information is: Timely Accessible Holistic Relevant Actionable 7

8 Toll Agency Benefits System Performance Predictive Analysis & Operations TCS & BOS Systems Monitoring Issues & Anomalies Automated Diagnostics and Response Asset Management Dynamic Pricing Automated Trend Analysis Lane Audits Lane Maintenance 8

9 Toll Agency Benefits - Financial Regression Analysis Trend Analysis Horizontal Analysis Financial Statement Analysis Graphical Analysis Vertical Analysis Ratio Analysis Benefits include: Traffic & Revenue Forecasting Traffic Simulation Modeling Fraud Detection Revenue/Expense Trending Revenue/Expense Anomaly Analysis Increased Revenue using Automation Decreased Operational Costs 9

10 Toll Agency Benefits Operations Automated Reporting Multiple Data Sources Combined Automated Analysis Predictive Operations Inform Component Failure Automate Processes Image Rejection System Maintenance DevOps (ARA) Managed File Transfer Security/ Compliance Infrastructure Provisioning Scripts Automation Other, such as Business Process Job Scheduling Workload Automation IT Process Automation Cloud Orchestration 10

11 Toll Agency Benefits Traffic Management Traffic Simulation Modeling Congestion Management Intelligent Dynamic Pricing 11

12 Toll Agency Benefits Marketing & Communication Targeted Marketing & Communications Geo Quadrant Marketing & Advertising 3 rd Party Aggregator Services Enhancing Customer Experience 12

13 Toll Agency Benefits Safety Traffic Incident Detection & Notification Wrong Way Driver Alert 13

14 Customer Experienced Benefits Service Integration (3 rd Party Aggregators) Enhanced Traffic and Routing Communications from Real Time Updates Dynamic Rate Updates Directly to Customer MaaS Travel Options using Machine Learning and Predictive Algorithms Marketing Targeted Marketing and Communications based on Customer Preferences & Profile Geo-quadrant Marketing and Advertising as an Optional Service Safety Traffic Accident / Incident Detection & Notifications Wrong Way Driver Alerts 14