Transform retail by building a connected business

Transcription

1 Transform retail by building a connected business

2 The era of digital and omni-channel retailing is here The retail industry has been under a transformation in recent years, fueled by empowered consumers. As a result, digital and in-store experiences have blurred, creating exciting new possibilities for forward-thinking retailers. But omni-channel retailing isn t simply about selling across multiple channels; it s also about supporting and architecting the customer s journey, no matter what device or platform they re on. To win in this competitive new reality, retailers must differentiate the shopping experience, personalize the promotions and experiences of their customers, and effectively predict and prescribe what will sell, when, where, and to whom. It s the perfect setup for the Internet of Things (IoT) and the perfect use case scenario for the next generation of smart, connected devices. Redefining retail with Windows 10 IoT Today s consumer expects more from their retail experience than a simple transaction. Now, the experience needs to be personally relevant, truly outstanding regarding customer service, and highly differentiated from the competition. Point of sale is transitioning to point of service a place where retailers engage customers in building relationships and loyalty whether it takes place with clicks or within bricks. Personalized recommendations, inventory monitoring, trend tracking, and comparison shopping all can be brought to the physical storefront with IoT and the power of smart, connected devices. With the next generation of smart devices and connected systems built on Windows 10 IoT, retailers can: Improve customer experiences Increase employee engagement Deliver targeted, seamless, and differentiated customer experiences. Increase revenues and maximize upsell and cross-sell opportunities using real-time analytics, purchase history, and promotions delivered via smart, wirelessly connected devices. Delight customers with interactive and innovative device experiences. Use Windows 10 IoT and beacon support to place real-time marketing offers on your customers smartphones or within interactive store kiosks as they browse. Empower managers with mobile tools to monitor staffing, track store key performance indicators (KPIs), receive and respond to corporate updates, and increase merchandise turnover. Store associates gain instant access to product, inventory, and customer information, as well as line-of-business and productivity apps, to improve service and help increase revenue. Devices, such as enhanced modern and mobile POS, enable employees to provide better customer service anywhere on the store floor. It all starts with the Internet of Your Things IoT is a game-changer for the retail industry, providing the tools and insights you need to compete. The idea of billions of smart, connected devices that connect to systems and the cloud can feel overwhelming and complicated. Fortunately, harnessing IoT s potential to optimize shopper engagement doesn t need to be hard. And getting started doesn t need to be expensive. Chances are there is untapped potential in your existing devices the Internet of Your Things whether you have simple RFID tags that capture a continuous stream of product conditions or handheld POS devices that speed the checkout process while updating inventory and tracking customer purchase behavior. Windows 10 IoT takes IoT to the next level, by giving device manufacturers a standard platform on which to build even more powerful devices from digital signage that provides personalized content and services to robots that work autonomously to keep stock replenished. With Windows 10 IoT, device manufacturers are creating rich user experiences via smart, connected devices that include important features such as a natural user interface, search capabilities, online data storage, and cloud-based services. Microsoft Azure IoT Suite adds a cloud-based platform for developing applications that tailor data presentation in ways that are relevant and timely to the various roles in your organization and provide even deeper insights about your customers and your business. Devices and Assets Cloud and Infrastructure Data Analytics Insights Drive smarter operations Gain better business insights In 2014, North American retailers lost an estimated $42 billion due to shrinkage. 1 With smart shelves and sophisticated camera technology, retailers no longer need to rely solely on point-of-sale systems to track the flow of inventory. They can improve supply chain management with RFID-tagged merchandise that updates associate devices with inventory condition and whereabouts, reducing costs and driving sales. Make informed decisions with real-time customer, operational, and supply chain insights. Bring the power of big data insights into physical stores to have the right products, at the right price, in the right place, at the right time. Plus with new insight comes the unlimited possibility for new business models to help you drive competitive differentiation and secure loyal customers. For retailers who adopt IoT-enabled use cases, such as faster product delivery, augmented reality, mobile shopping and checkout, and interactive digital signage, the results can be a game-changer. A survey that tested 19 of these shopping concepts found that a $20 billion retailer could create $312 million in new gross annual value and lift profitability by 15.6 percent by implementing them all. That s transformational. 2 For more information, visit InnovateOnWindows10IoT.com 3

3 Architect the next generation customer journey Connecting your things, from tagged merchandise to point-of-sale systems, from storefront kiosks to back-end systems, helps you run your retail business in smart and efficient ways while capitalizing on new areas of demand. Connecting your devices, sensors, and assets on a single platform will ensure more seamless operations, enabling you to track customer shopping behavior, design the ideal journey to motivate action, Security Panel and empower your employees to PC better serve customers. Kiosk Signage Laptop Security Access Servers Peripheral Devices Fast Food Restaurant Coin Exchange Door Self Checkout Portable Pop-up Store Tablet Handheld Corporate Headquarters Mobile Device Environmental Control Vending Shelf Store Server Entertainment Center DVD Rental Signage Card Reader Escalator Store Server Grocery Dressing Room Store Server Hotel Wi-Fi Access Tablet Interactive Self Check-In Kiosk Interactive 4 For more information, visit InnovateOnWindows10IoT.com Laptop Thin Client Copier Shelf Retail Store Product Catalog Kiosk Door 5

4 Why demand Windows 10 IoT for all your retail devices? Applying Windows 10 IoT in retail When thinking about how you might use smart, connected devices and the Internet of Things to improve your retail operations, it s helpful to think of the capabilities as falling into one or more of the following categories: Monitor Connected devices in the store can predict and alert employees to potential machine malfunctioning, optimize checkout lane openings, enable managers and staff to react to suspicious behavior such as possible shrinkage or theft, and manage store devices and machine-generated data remotely with new levels of control. Inventory control Using shelf sensors, RFID tags, and price tags, you gain real-time inventory visibility and more proactive management techniques to meet customer needs, from initial manufacturing, through shipment and stocking, to the floor and sale. Insight Equip carts with location tracking; use cell phones, video cameras or other devices to analyze store traffic patterns and monitor customer behavior. Combine this information with sales data to optimize store layout, product assortment, and inventory level. Personalized service Provide customer recommendations based on preferences and past purchases and send relevant coupons and offers in real time to cell phones or in-store kiosks based on their location and interests. Use location tracking to detect erratic traffic patterns and guide customer behavior to enhance the overall shopping experience. Use Wi-Fi-enabled interactive wayfinding devices to help both employees and customers get to where they need to go. Windows 10 IoT editions for retail The next generation of smart, connected devices can have a real impact on both your operational effectiveness and on how you influence your customer s journey. It s now up to you to determine how to incorporate these devices and connected capabilities into your business. With Windows 10 IoT devices you re positioned to gain a sustainable competitive advantage through the power of the latest connected device technologies. Windows 10 IoT is delivered as a service, so you can pick the edition that meets your needs, from global management of connected stores and systems to deployment of single-purpose devices like POS terminals or self-service kiosks. Windows 10 IoT is a family of Windows 10 editions targeted toward a wide range of smart, connected devices, from small industrial gateways to more complex devices such as a handheld POS or backroom robots. Windows 10 IoT Enterprise Windows 10 IoT Enterprise is a full version of Windows 10 IoT with advanced lockdown capabilities that power a range of industry devices. Windows 10 IoT devices run powerful line-of-business applications and perform specialized functions in a security-enhanced, reliable, and streamlined way. Windows 10 IoT Mobile Enterprise Windows 10 IoT Mobile Enterprise is the next generation of the leading Microsoft platform for line-of-business mobile applications built on Windows 10 IoT. Microsoft reimagines a rich user experience, improving manageability and streamlining application development and collection. Windows 10 IoT Mobile Enterprise increases productivity by providing a security-enhanced device experience, instantaneous application across devices, and excellent battery life to enable a variety of mobile scenarios. Windows 10 IoT Core Windows 10 IoT Core is the version of Windows 10 IoT that is optimized for smaller, lower-cost industry devices. It is designed to power devices such as IoT gateways or micro-kiosks that run a single application. Windows 10 IoT Core extends the flexibility of Windows 10 IoT to a wider range of specialized devices. Windows 10 IoT enables a set of new capabilities designed specifically for retail industry devices. Windows 10 IoT technology, providing retail businesses with the following benefits: One common platform. Ready to run on devices of every shape and size, Windows 10 IoT gives retailers more flexibility and computing choices than ever. With one converged platform on Windows 10 IoT, retailers get a familiar experience with universal line-of-business apps running across a range of innovative devices, including a smartphone, tablet, PC, and low-cost devices. Whether used by managers involved in store operations or associates serving customers, the same app can be tailored and delivered through multiple form factors, helping them to achieve more with devices designed for their business. Increased productivity. Windows 10 IoT delivers a friendly, familiar experience and universal live-of-business apps running across a range of devices, including smartphones, tablets, PCs, point-of-sale (POS) devices, kiosks, and more. Whether used by managers to optimize store operations or associates to serve customers, the same app can be tailored and delivered through multiple form factors, helping retailers to achieve more with devices designed for their business. Security for a modern workforce. Windows 10 IoT introduces a number of advancements in security and identity protection features that are easy to deploy and manage and that don t compromise the user experience. Windows 10 IoT offers security innovation to strengthen corporate IDs and multifactor authentication, helping to ensure safety in the event that corporate devices are lost or stolen from the store. Enhanced modern point-of-sale (POS). To accept payments, fully integrated EMV options are available on Windows 10 IoT devices. They can be switched from a fixed to a mobile POS, when needed, allowing associates to walk around the store with their tablets to serve customers. Connected devices. Windows 10 IoT is designed to work with the devices you already own as well as the next generation of devices you choose to deploy. This ensures interoperability across your device fleet, allowing you to incorporate new sensors and peripherals easily and seamlessly. Consistent device management. Common device management tools enable you to manage all your Windows 10 IoT devices with the same tools you use to manage your PCs, smartphones, and tablets. Continuous innovation. Windows 10 IoT is delivered as a service, giving retailers more choice and flexibility by allowing them to pick the speed of innovation that is right for each group of users or devices. Businesses can elect to provide frequent updates to certain segments of users and provide only security and essential updates to mission-critical environments. Business transformation with the Internet of Things. IoT is revolutionizing the way that retailers interact with their customers, by using real-time analytics, purchase history, and promotions. With beacon support in Windows 10 IoT, retailers can offer customized in-store promotions and experiences for customers using Windows devices. Reimagining retail with the cloud When retailers take advantage of the Microsoft Cloud platform, they can use the Microsoft Azure IoT Suite to run and expand their businesses. The Microsoft Azure IoT Suite is a collection of integrated cloud services analytics, computing, database, mobile, networking, storage, and web that help you move faster, achieve more, and save money. By connecting next-generation devices built using Windows 10 IoT with Azure IoT data services you can improve efficiency and reduce costs; optimize operational performance with real-time intelligence; transform your business by interacting with customers in new ways; and unlock new value by making use of untapped data across your business. The platform addresses common IoT scenarios, so you can easily build and manage apps globally, using the skills your staff already has and the technologies they know. Azure IoT Suite is an open and flexible platform that supports one of the broadest ranges of operating systems, programming languages, frameworks, databases, and more. It integrates with your existing IT environment, enabling you to use your on-premises datacenters and add hybrid cloud solutions as you need them. And it can easily be scaled up and down to meet demand, so you only pay for what they use. 6 For more information, visit InnovateOnWindows10IoT.com 7

5 Harness the power of the Microsoft Azure IoT Suite The Microsoft Azure IoT Suite can transform your business by enabling you to: Centrally monitor and manage store operations. The Microsoft Azure IoT Suite enables retailers to use connected devices in store to predict and alert employees to potential machine malfunctions, optimize checkout lane openings, enable managers and staff to react to suspicious behavior such as potential shrinkage or theft, and manage store devices and machine-generated data remotely with new levels of control. Track shelf inventory in real time. The Microsoft Azure IoT Suite provides real-time inventory visibility and enables more proactive management techniques to meet customer needs, from initial manufacturing, through shipment and stocking, to the floor and to sale, using shelf sensors, RFID tags, and price tags. Wi-Fi-enabled interactive wayfinding services help both employees and customers get to where they need to go. Gain customer insights. With the Microsoft Azure IoT Suite, retailers can use location tracking on carts, cell phones, or video cameras to analyze store traffic patterns and monitor customer behavior. When retailers combine this information with sales data, they can optimize store layout, product assortment, and inventory level. Deliver personalized service. Provide customer recommendations based on preferences and past purchases and send relevant coupons and offers in real time based on their location and interests. Use location tracking to detect erratic traffic patterns and guide customer behavior to enhance the overall shopping experience. Get ready to redefine your retail operation with Windows 10 IoT devices For more information, visit InnovateOnWindows10IoT.com Partner devices help you expand the Internet of Your Things today. You can connect with a rich ecosystem of device makers that are ready to help you tap into the Internet of Your Things today. Microsoft works with leading device manufacturers to deliver next-generation devices that help retail enterprises build connected businesses and realize the benefits of IoT. Plus, these partner offerings can easily connect to the Azure IoT Suite. With Windows 10 IoT, one common platform for all devices, retail companies have the power to do amazing things. Your future starts now Global Retail Theft Barometer $128 billion in retail shrinkage globally. The New Barometer: A Study of the Cost of Merchandise Theft and Merchandise Availability for the Global Retail Industry , The Cube and Checkpoint Systems, October Microsoft. All rights reserved. A CSC COMPANY For more information, contact us info@uxceclipse.com UXC Eclipse, A CSC Company