Productivity Management INTELLIGENT COLLABORATION SOLUTION

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1 Productivity Management INTELLIGENT COLLABORATION SOLUTION

2 Why Productivity Management? Organizations are now challenged with delivering consistent customer experiences across all teams and channels, despite stagnant budgets and limited resources. Aprimo Productivity Management is a cloud-based solution that enhances collaboration so organizations can better deliver consistent experiences with their existing resources and budgets. Aprimo Productivity Management provides various benefits including: Visibility and alignment for leadership. Marketing alignment prioritization. Streamlined collaboration via automated and intelligent global marketing collaboration and workflow. Higher quality content via embedded digital asset management capabilities. Global visibility to content via digital asset management. Assurance for brand and regulatory compliance. Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration. 2

3 Manage Global Marketing Activity Create and route new marketing projects at a click of a button. Omnichannel View View all marketing projects within a single interface to help drive marketing priorities. Align Marketing Priorities to Campaigns View and align campaigns based on customer experience, leading to more streamlined campaigns. Manage New Tasks Easily manage tasks between agencies and internal team members. Marketing Calendars View and edit campaign calendars and timelines in one place to drive marketing agility. One Place to Launch Marketing Activities Source new marketing content, campaigns, and projects from across the organization with adaptive, intelligent work request forms. FEATURES Audit trail Global marketing project management Work requests Single point of view Global marketing calendars Streamlined intake collection Automatic routing of tasks 3

4 Marketing Collaboration Intelligent workflow capabilities enable different groups to easily collaborate with marketing to ensure consistent customer experiences. Compliance Ensure all brand and regulatory compliance needs are met before any projects kick off. Prioritize Tasks Automatically manage tasks with reminders, notifications, and agile project boards to make day-to-day task management easier. Manage Agency Processes Get more value from your agency spend by using intelligent workflows to manage your external creatives. Collaborate on Creative Materials Ensure marketers, creatives, and agencies to collaborate and mark up materials for review and approval. Workflow Design intelligent workflows to enable agility and enhanced business processes. FEATURES Intelligent, configurable workflows Agile work management Workflow designer and templates Chat boards Agile boards Voting options Task inbox, notifications, and reminders Annotations and collaborative markup Reviews and approvals Side-by-side view of content comparison Automatic timeline creation 4

5 Resource Planning Align marketing resources to support priorities and maximize output. Resource Allocation Automatically manage and redistribute resources based on availability and skillset. Agency Management Add visibility to agency resources to get more value from agency spend. Resource Prioritization Prioritize resource allocation for your highest-value experiences. FEATURES Task inbox, notification, and reminders Resource capacity planning Vacation and leave schedules Current resource capacity Agency resource management Intelligent task re-routing based on availability and skillset View into bottlenecks Estimated time-to-completion for any project 5

6 Operational Analytics A central place to view marketing operational analytics and make better decisions. Marketing Dashboards Gain insights into resource allocation and timelines across teams, projects, and workflows to understand and improve marketing KPIs. Marketing Activity Analytics Present a centralized dashboard view into all activity data in one centralized location. Enable BI capabilities like drill-down to get a more nuanced view into marketing operations data. Performance Analytics Seamlessly integrate marketing operations data with marketing finance and marketing performance data, to get a more accurate picture of marketing ROI. FEATURES Embedded BI capabilities Custom reporting and data visualization Data collection on every aspect of a project Marketing operations dashboards Integration to marketing budgeting data solutions Seamless integration with third-party BI tools 6

7 Asset Management Connect to Aprimo DAM for end-to-end content lifecycle management. FEATURES Asset upload, tagging, and metadata Asset preview and download across file formats Enterprise search Brand management Content workflows Digital rights management Brand Management Easily and automatically ensure global campaigns are on-brand at all times. Single Source of Truth A single place to quickly search and find assets. Content Enrichment Easily add content to projects, and reuse content for new campaigns. Retire Content Automatically retire content that s off-brand or has expired rights. 7

8 Aprimo Productivity Management Technical Advantages Aprimo Productivity Management offers robust technical capabilities that help organizations get up and running quickly so they can focus on getting great experiences to market. SaaS Open architecture Seamless integration Global enterprise readiness Technical performance at scale Ability to scale to a best-of-breed DAM 8

9 The Aprimo advantage The market shift toward customer experience requires today s marketers to bridge the gap between the customer experience and marketing complexity. Aprimo Productivity Management offers enhanced capabilities, technologies, and best-in class services that save time and money. Aprimo gives the advantage: Strong history as a global leader and an enterprise marketing innovator in the industry. Seamless ecosystem that extends out scalable, integrated suite of products. A single system of record to simplify omni-channel marketing challenges. Agile implementation with Aprimo s quick time-to-value activation methodology. SaaS solution that provides unparalleled scalability, reliability, and lower total cost of ownership. The pressure is on. Aprimo empowers marketers to optimize spend, resources, and content with a modular and integrated SaaS platform for marketing operations. We give marketers an advantage that includes increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership. Get the Aprimo advantage. 9

10 About Aprimo Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities from ideation to distribution involved in delivering exceptional brand experiences. aprimo.com Aprimo and the Aprimo logo are registered trademarks of Aprimo LLC and/or its affiliates in the U.S. and worldwide. Aprimo continually improves products as new technologies and components become available. Aprimo, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Aprimo representative or Aprimo.com for more information.