Revitalize Corporate Communications With Video

Transcription

1 Revitalize Corporate Communications With Video Phil Karcher, Senior Analyst January 21, 2014

2 Who influences video technology use in the enterprise Employees 2014 Forrester Research, Inc. Reproduction Prohibited 2

3 Who influences video technology use in the enterprise IT & Corporate communications Employees 2014 Forrester Research, Inc. Reproduction Prohibited 3

4 Who influences video technology use in the enterprise IT & Corporate communications Consumers Employees 2014 Forrester Research, Inc. Reproduction Prohibited 4

5 The workplace mimicking the consumer experience 2014 Forrester Research, Inc. Reproduction Prohibited 5

6 Source: NBC News and The Associated Press ( Forrester Research, Inc. Reproduction Prohibited 6

7 Source: NBC News and The Associated Press ( Forrester Research, Inc. Reproduction Prohibited 7

8 2014 Forrester Research, Inc. Reproduction Prohibited 8

9 We re still in the early days of enterprise video 54% of workers use 3+ devices for work* 35% of workers use social tools for work* 27% of firms use enterprise video + * Base: Information workers in the US; Source: Forrsights Workforce Software Survey, Q Base: IT decision-makers in the US; Source: Forrsights Networks And Telecommunications Survey, Q Forrester Research, Inc. Reproduction Prohibited 9

10 Firms start with siloed solutions CEO or executive all-hands Investor and analyst events Large events Company meetings 2014 Forrester Research, Inc. Reproduction Prohibited 10

11 Firms start with siloed solutions Company news Webinars Training Recorded meetings 2014 Forrester Research, Inc. Reproduction Prohibited 11

12 Firms start with siloed solutions Ideation Remote collaboration Best practices sharing 2014 Forrester Research, Inc. Reproduction Prohibited 12

13 More firms want solutions that do it all 2014 Forrester Research, Inc. Reproduction Prohibited 13

14 Who influences video technology use in the enterprise IT & Corporate communications Consumers Employees 2014 Forrester Research, Inc. Reproduction Prohibited 14

15 Who influences video technology use in the enterprise Media & Marketing IT & Corporate communications Consumers Employees 2014 Forrester Research, Inc. Reproduction Prohibited 15

16 Focus on the customer experience... Create brand awareness Engage & inform customers Drive direct action 2014 Forrester Research, Inc. Reproduction Prohibited 16

17 .. and on the workplace experience Onboard new hires Encourage sharing best practices Improve communication from leadership Keep remote workers engaged 2014 Forrester Research, Inc. Reproduction Prohibited 17

18 Make video easier to consume... with shorter clips with search 2014 Forrester Research, Inc. Reproduction Prohibited 18

19 Make video more relevant... with targeting 2014 Forrester Research, Inc. Reproduction Prohibited 19

20 Make video more relevant... with tailored content 2014 Forrester Research, Inc. Reproduction Prohibited 20

21 Make video more engaging... with interactive content 2014 Forrester Research, Inc. Reproduction Prohibited 21

22 Invest in real time insights... with dashboards and analytics 2014 Forrester Research, Inc. Reproduction Prohibited 22

23 Who influences video technology use in the enterprise Media & Marketing IT & Corporate communications Consumers Employees 2014 Forrester Research, Inc. Reproduction Prohibited 23

24 Today: Siloed workplace tools and two finger integration Intranet Database File system Team site Instant messaging Business app 2014 Forrester Research, Inc. Reproduction Prohibited 24

25 Provide an integrated experience Webcasting Web conferencing Video conferencing 2014 Forrester Research, Inc. Reproduction Prohibited 25

26 Bring everyone to the table Enterprise video 2014 Forrester Research, Inc. Reproduction Prohibited 26

27 Draw inspiration from three sources Consumer social to drive the conversation and mobile to make it more available Marketing to make video more targeted, relevant, and useful to employees IT & corp. comms to deliver a consolidated stream of information through well defined tools 2014 Forrester Research, Inc. Reproduction Prohibited 27

28 I WANT MY Lawrence Grafton, Dell Global Marketing Manager DellTV Administrator January 21, 2014

29 Purposes for creating DellTV Drive efficiency in communications among business units within Dell Increase the effectiveness of communications through the use of video

30 Para-social Interaction term used by social scientists to describe one-sided, "parasocial" interpersonal relationships in which one party knows a great deal about the other, but the other does not.

31 The Mandalay Bay hotel in Las Vegas has rooms 44 floors 24 Elevators

32 Across Dell, rich-media is being created resulting in messaging chaos.. without a centralized distribution or management solution, AHODS Corporate Communications Manufacturing Sales Engineering Dell World Demos Competitive messaging Training Regional Training Customer Support Social Media

33 chaos = Representative cost examples: 1: Weekly technical review Call, Live to 4000 employees: Annual Cost: $750,000 $3.60 per view 2: Ad hoc live webcast to groups of less than 100 people: $1,000 per event $10.00 per view!

34 DellTV brings order to this chaos by servicing all corporate stakeholders within a unified ecosystem. Training DellTV Customer Care Shared resources reduces overall costs!

35 Universal Requirements for DellTV Adoption Security Searchable Enable Sales Consistency In-Time Messaging Measurable Leverage Current Technology Content Life Cycle Easily Accessible and Digestible Active Directory Integration Mediasite search tools On-demand training programs Source created messaging MyMediasite user creation portal Mediasite built-in analytics Lync, Dell VRTX hardware Presentation scheduling On-demand to mobile device level

36 The DellTV platform adds management efficiency by sharing content among multiple corporate business units. Engineering Corporate Sales DellTV Channels Customer Support Training Marketing All content in one secure, searchable place

37 The MyDellTV user creation portal enables collaborative development of rich-media, content management, on-demand delivery and compliance tracking. Built on MyMediaSite platform Attach links to supplemental resources Utilizes Mediasite Desktop Recorder Shared folders among teams Anytime, anywhere desktop capture and video upload Publish directly to channel Built-in presentation editing tools Comprehensive usage metrics

38 Results 100% Return on Investment! Significantly reduced travel and training costs Increased employee moral and productivity Improved communication among business units Reduced overall messaging being created Empowering people to share knowledge Launch of MyDellTV

39 DellTV uniquely addresses an ongoing pain point internally at Dell, giving us a reliable, efficient way to deliver rich multimedia content to team members with the assurance of a smooth viewing experience -Social Media DellTV rocks!... excited to introduce it to the OpenManage team and explore its potential -Product Marketing I like DellTV for training and presentation call recordings vs. Windows Media Player.wmv recordings because it is extremely flexible -Training I am a vocal supporter of the DellTV mechanism of posting videos, TTT & screencast of performing demos. By maintaining a central location to host our interactive material, the Global ET s are able to point the field and partners to a single location to increase their knowledge -Engineering DellTV could be the future of our marketing operations engine, and greatly improve our Sales enablement capabilities -Global Marketing

40 Thank you