Nov 14, Jennifer Lewis Commercial IT Millennium Pharmaceuticals. From Vision to Reality and then some Nov 14,

Transcription

1 From Vision to Reality and then some Nov 14, 2007 Jennifer Lewis Commercial IT Millennium Pharmaceuticals From Vision to Reality and then some Nov 14,

2 About Jennifer Lewis Jennifer Lewis Associate Director Commercial IT Millennium Pharmaceuticals In her current role, Jennifer and her team are responsible for the operational support, data analysis, and IT project management for the Commercial Organization at Millennium Pharmaceuticals, Inc. With 11 years of experience with Millennium Pharmaceuticals in various IT roles ranging from hands on computer engineering to business analyst and project management, Jennifer has a proven specialty in building and leading multifaceted teams in single or cross-functional IT projects that surpass expectations. From Vision to Reality and then some Nov 14,

3 Agenda About Millennium Pharmaceuticals The Business Case for Customer Data Integration The CDI Roadmap Partnering with Cognizant ECM Framework and Accelerators The Data Governance Lesson Post CDI Implementation Lessons Learned The Road Ahead From Vision to Reality and then some Nov 14,

4 About Millennium Pharmaceuticals Today, Millennium has several oncology and inflammation product candidates in varying stages of development Through mergers and acquisitions, Millennium has continued to advance towards its vision We continually are evolving to ensure that our R&D efforts will make a genuine difference in patients lives 1993 Founded with a vision that focused on building top scientific and business teams 1994 Started Forming Strategic Alliances With more than 20 leading pharmaceutical and biotechnology organizations; providing up to $2 billion of committed funding 1999 Merger with Leukosite brought Campath (Alemtuzumab) injection and additional investigational drugs in clinical trials Merger with Cambridge Discovery Chemistry gave Millennium a strong presence in the United Kingdom 2003 VELCADE (bortezomib) for Injection, launched on its 10 th Anniversary, VELCADE was launched for the treatment of relapsed and refractory Multiple Myeloma Merger with COR Therapeutics one of the largest mergers in biotech industry to bring cardiovascular research and INTEGRILIN (eptifibatide) Injection into Millennium s fold From Vision to Reality and then some Nov 14,

5 The Situation at Millennium Who are our customers? What is their profile? How can we report accurately on our customers to make informed decisions? What is the data quality and how is it maintained? These questions and more Numerous Data Sources Multi-Channel Customer Interaction Regulatory Challenges Inefficient Sales Force Allocation M&A Issues Multiple Partners Point-to-Point System Interfaces?Inaccurate? Customer Analytics Data Privacy Issues From Vision to Reality and then some Nov 14,

6 Our Approach to Customer Data Integration 1 1 Vision Developed vision & business case for a customer master implementation in 2005 Identified key stakeholders and formed a governance committee 2 2 Partners Selected Cognizant as a partner of choice due to their experience, technology accelerators, and industry referrals Performed a Build vs. Buy assessment; selected Cognizant s ECM framework. Primary Criteria: Cost, User Interface /Usability, customization 3 3 Phase 1 Deployed of an accelerated solution using the ECM framework Integrated commercial DW and the sales force touch point CRM system 4 4 Phase 2 Integrated CDI platform with activity data mart & speaker bureau Streamlined data governance & utilization processes within Millennium enterprise data cleanup, restructured of analytical reporting 5 5 Phase 3 & Future As our new CRM system is rolled out across customer / sales force touch points, it will be integrated with the CDI platform Future plans include integrating clinical trial, expense and contract management systems (with appropriate security / system validation) From Vision to Reality and then some Nov 14,

7 Customer Master Vision Single Single Version Version of of Truth Truth Enterprise Enterprise model model of of physicians physicians in in their their various various roles roles as as Investigator, Investigator, Specialist, Specialist, Prescribes, Prescribes, Key Key Opinion Opinion Leader Leader (KOL), (KOL), etc. etc. Account Account Insight Insight Tracking Tracking and and reporting reporting of of physician physician level level activity activity across across all all systems systems Improved Improved Data Data Management Management Standardized Standardized approach approach to to data data entry entry and and cleansing cleansing Facilitate Facilitate Compliance Compliance Reporting Reporting Standardize Standardize and and integrate integrate compliance compliance data data From Vision to Reality and then some Nov 14,

8 Partner Why Cognizant? A combination of proven industry experience and readily available accelerators made Cognizant the obvious choice From Vision to Reality and then some Nov 14,

9 ECM Framework Cross Reference Management Unique cross-reference linkage with source systems Cross-reference summary and detail views Business User friendly Rich User Interface Service Oriented Architecture Data Standardization Scrubbing of customer data with external data providers e.g. Trillium, Correct Address Rich integration with 3rd party data sources e.g. D&B Intelligent Match / Merge Process Identification of unique customer records through complex data crunching Unique algorithm to identify possible duplicates Customizable scoring mechanism Approval Workflow Mechanism Ability to define different customer types Rich UI based Administration Role and responsibility based user interface UI to administer numerous meta-data types (Name types, address types, customer types etc.) Customer Life Cycle Maintenance Add, update customer information Customer status (active, inactive etc.) tracking Historical data trail maintenance Customer demographics & contact information management Hierarchy Management Survivorship Engine Flexibility to define different ranks of trust for each source system Trust level defined at entity level through UI From Vision to Reality and then some Nov 14,

10 ECM - Solution Accelerators Sales Force Alignment Solution accelerator that came with the ECM solution having the following features Sales Force and Territory Hierarchy management Optimized geographic and non-geographic alignment capabilities Sales work force reporting hierarchy management Approval workflows to manage Sales Force changes Support for periodic Sales Force structure refresh Pre configured interface with ZS Associates Data Stewardship UI The ECM framework provides a business user friendly UI over and above the core solution Rich UI interface for Administration and Data Stewardship Multiple customizable workflows, including Feed Exception, Potential Match, Data Steward approval, etc. All functionalities are easily customizable based on client needs From Vision to Reality and then some Nov 14,

11 The Data Governance Lesson Continuous Improvement Nov 2007 Data Governance Actual Deployment June 2006 Data synch dry runs Data stewardship work of 18 months Requiring a long term support plan Re-strategizing data governance and data stewardship areas Formulation of core data governance policies Established processes around trustworthiness of system decisions vs. data steward decisions Creation of reports to monitor data synchronization with systems In process of analyzing true impact of CDI hub on current & future internal systems Planned Deployment Dec 2005 but wait Business not ready for change of systems / processes End of year sales reporting in progress Fear of impact / lack of exposure to application Understand and establish data governance & stewardship principles early in the program for a smooth rollout of the CDI platform From Vision to Reality and then some Nov 14,

12 Millennium Today Post CDI Benefits Much better understanding of where data is flawed Ability to discover orphaned and duplicate data records across internal systems Allowed us to clean up data across internal systems Generation of accurate hierarchy roll-up reports Elimination of ad-hoc data cleansing efforts (more focused data stewardship process in place) Business value from automation & customer integration Ability to view physicians as part of hospitals / clinics who may also be existing customers Single repository for industry standard reference identifiers, such as ME #, SLN, DEA #, IMS #, etc. Centralized repository of all internal source system identifiers that are used for cross-referencing True 360 degree view of the customer From Vision to Reality and then some Nov 14,

13 Lessons Learned Plan for extended post-deployment support as resistance to change is often underestimated Plan for impact of out-of-synch systems upstream or downstream Examine if harmonization of business rules is required to effect smoother implementation Spend time understanding customer behavior as pre-implementation analysis Data Governance & Stewardship lessons Live, preach and practice data governance Identify single point of contact for data fields as much as possible (avoid multiple data field ownership) Establish clear guidelines around trust and automated / manual intervention; differentiate between Trusted Systems and Trusted Operations Do not under-estimate the manual data stewardship effort required post implementation From Vision to Reality and then some Nov 14,

14 The Road Ahead Operational Support activities Integration with new CRM system (Salesforce.com) using Informatica vs. Cognos DecisionStream Enhance systems to accept full data loads (instead of incremental loads) in the new Informatica world Change existing business rules in current system tied to the current CRM system Document work-practices Establish an enterprise wide Data Governance structure Review potential refinements to potential match criteria ability for system administrator to change the criteria not just the scoring Perform analysis for integration of CDI with other internal systems From Vision to Reality and then some Nov 14,

15 Questions and Answers From Vision to Reality and then some Nov 14,

16 Thank You!! From Vision to Reality and then some Nov 14,