PRIMARY INNOVATION TRANSLATING SCIENCE INTO SUSTAINABLE BUSINESS GROWTH

Transcription

1 PRIMARY INNOVATION TRANSLATING SCIENCE INTO SUSTAINABLE BUSINESS GROWTH PRESENTATION AT GROWING CONFIDENCE IN FORESTRY WORKSHOP ROTORUA 11 TH JUNE 2014 JAMES TURNER, ANDREW DUNNINGHAM KAREN BAYNE, TIM BARNARD

2 OUTLINE Approaches to translating science into sustainable business growth Range of approaches available Primary Innovation Testing & adapting co-innovation approach Co-innovation in practice

3 DICTIONARY OF TERMS Technology transfer: Process of introducing new ideas, tools, or processes to a user Adoption: Uptake of technologies and knowledge by a user Practice change: Change in practices that improve outcomes for users (and others) Co-innovation: The process by which networks of people bring together technological, practice, policy and market changes to improve outcomes

4 APPROACHES: TECHNOLOGY TRANSFER Science supplying technologies through a pipeline Communication, field days, demonstration plots, training Contributed to significant productivity gains Example: The Green Revolution Research End-user

5 APPROACHES: ADOPTION Diagnose users needs and constraints Surveys, interviews, financial and forest management analysis Example: Farm forestry projects Research Extension End-user Needs and constraints

6 APPROACHES: ADAPTATION Demand-pull from users by collaborating in research and extension Forest experiments, user focus & steering groups Example: Forestry company fertiliser trials Extension Research (collaborators) End-user (experimenters)

7 APPROACHES: CO-INNOVATION Co-innovation through multi-participant processes and partnerships Action learning and research, system analysis, stakeholder analysis Emerged to address complex primary sector problems Example: Radiata Pine Taskforce? Research Extension Processor End-user Government Forest Advisor

8 APPROACHES: CO-INNOVATION

9 APPROACHES: CO-INNOVATION

10 APPROACHES: CO-INNOVATION Agricultural Innovation System Forest consortia MBIE University CRIs Forest company Forest manager Harvesting contractor MPI Retailer Processors Knowledge Technology Research Development Technology Transfer Market & value chain MBIE Broker CRI Forest consortia Well Functioning Agricultural Innovation System Retailer Market opportunities Negotiator University Harvesting contractor Processor Technology Translator Integrator Forest manager Forest management Forest company Pricing MPI Policy

11 APPROACHES: CO-INNOVATION Example: Dutch egg value chain

12 APPROACHES TO TRANSLATING SCIENCE TO GROWTH Approach Tech Transfer Adoption Adaptation Co-innovation When to use each approach Wanted by users Simple to understand No or minimal change to user practice Needed by users Simple to understand Minimal changes to user practice Impacts easy to see & reversible Largely unknown by user Technology needs to be tailored to fit user practice Requires changes to user practice Significant impacts that are not reversible Users & others impacted winners and losers Requires significant changes to user practice and others Significant impacts that are not reversible

13 PRIMARY INNOVATION 5 years - started 1 st October, 2012 MBIE funding of $7.5 million 23 researchers from 10 organisations 30 participants on the Community of Practice from 23 organisations contributing $990,000 direct in-kind $750,000 direct cash from DairyNZ

14 PRIMARY INNOVATION: CASE STUDIES Research question: Is co-innovation an effective approach for translating science into sustainable business growth? Deliver impact to industries in each case study Effectiveness increases with problem complexity Research question: How does the innovation system hinder coinnovation? Methods: Action research operating in real time with real people learning together using methods that Enhance joint learning Continuously monitor and evaluate progress

15 Contested knowledge PRIMARY INNOVATION: CASE STUDIES Complex problems Timber segregation: Forest to market (tbc) Tomato-potato psyllid (TPP)/Lso management Dairy farm nutrient management Irrigation scheme water use efficiency Sheep & beef land management Complicated problems Forest evaluation Dairy reproductive performance Dairy reproductive performance Apple orchard pest management Mechanisms for change

16 SO WHAT? Toolbox of approaches Technology transfer Adoption Adaption Co-innovation Each effective in right circumstances Which to use when? Primary Innovation Testing & adapting co-innovation in practice Anything new? What is different?

17 CO-INNOVATION IN PRACTICE 1. Participation of multiple-stakeholders Is everybody present who is needed to Understand the problem Understand its causes Develop workable solutions Apple Futures: A strong national network PipFruit NZ, supply groups, orchardists, exporters, packhouses, EU/UK supermarkets, Plant & Food Research, Government funders (MPI, NZ Trade & Enterprise) and regulators

18 CO-INNOVATION IN PRACTICE 2. Develop a systemic view of the problem Invest time to understand the problem Bring in different views Develop shared systemic view Understand underlying causes InCalf: Declining dairy herd reproductive performance Herd genetics Farm management Strong milk prices Loss of technologies for managing reproduction

19 CO-INNOVATION IN PRACTICE 3. Broker combining elements of solution Individual or organisation focused on Enabling all stakeholders to actively participate Influencing the context to innovate Apple Futures: Multi-tactic approach to residue reduction PFR scientist brought together different areas of science Pipfruit NZ Strong leadership Funding in partnership with NZT&E Co-ordination with collective of exporters Created expectation for low residue apples

20 CO-INNOVATION IN PRACTICE 4. Solutions emerge from interactive learning Regular ongoing interaction Share separate knowledge Face-to-face to access tacit knowledge Learn from successes and mistakes Land and Environment Planning Toolkit Beef + Lamb NZ, farmers, researchers Learning from farmers applying toolkit Relationships beyond funding period Now including processors, advisors & Regional Councils

21 CO-INNOVATION IN PRACTICE 5. Resource on-going testing & development Resource the post-development phase to Challenge current practices Undertake ongoing refinement Respond to learning by using Apple Futures: Research & practice change Partnership of funders testing Apple Futures Tested in orchard blocks across the country Further refinement of Apple Futures Trialled by growers Processes for sharing residue sampling data

22 CONCLUSIONS Toolbox of approaches for translating science to growth Primary Innovation Testing & adapting co-innovation Co-innovation in practice 1. Participation of multiple stakeholders 2. Develop a systemic view 3. Broker combining elements of solution 4. Solutions from interactive learning 5. Resource on-going testing & development

23 QUESTIONS FOR YOU What opportunities are there for you from co-innovation? What challenges are there for you from co-innovation?