How Do You Get Sales Engines Up and Running Successfully?

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1 SAP Business Transformation Study Industrial Machinery and Components Rolls Royce Power Systems AG PUBLIC How Do You Get Sales Engines Up and Running Successfully? To tap into new business potential and increase customer loyalty, Rolls-Royce Power Systems sought to completely realign its sales and service processes. An important tool in this: SAP Customer Experience. The cloud-based platform for CRM supports the group in achieving its envisaged transformation from an engine manufacturer to comprehensive solutions provider.

2 SAP Business Transformation Study Industrial Machinery and Components Rolls Royce Power Systems AG PUBLIC How Do You Get Sales Engines Up and Running Successfully? They can be found in ships, heavy land and rail vehicles, and power generation facilities. Highperformance motors from Roll Royce Power Systems AG (RRPS) keep machines running all over the world. To tap into new business potential and increase customer loyalty, the company sought to completely realign its sales and service processes. An important tool in this: SAP Customer Experience. The cloud-based platform for CRM offers marketing, sales, and service employees a comprehensive overview of customers and prospects. Teams are able to collaborate much better, sales forecasts can be made in no time at all, and new business potential can be used in a more targeted way. At the same time, the customer remains the central focus. This provides the ideal foundation for the transformation from being simply an engine manufacturer to a comprehensive solutions provider. Picture Credit Picture Rolls-Royce Credit Rolls Power Royce Systems Power AG, Systems Friedrichshafen, AG, Friedrichshafen, Germany. Germany. Used withused permission. with permission.

3 SAP Customer Experience increases transparency in our international sales and service processes. With it, we are able to better react to the needs of our customers. Lisa Hamma, Project Manager, Rolls-Royce Power Systems In the past, there was hardly any crossover between sales and service at RRPS. Heterogenous systems slowed the flow of information and international collaboration often came to a complete standstill. Today, vital customer data from all departments is available at the touch of a button. 60% of subsidiaries work with SAP Customer Experience 8 weeks average duration for implementation at each location 480 users in first year

4 Accessing New Revenue Potential Efficiently with SAP Customer Experience Rolls-Royce Power Systems AG Friedrichshafen, Germany Industry Industrial Machinery and Components Products and Services Manufacturers of large motors, drive systems, and power generators Employees >10,000 Revenue 3.3bn SAP Solutions SAP Sales Cloud SAP Service Cloud Rolls Royce Power Systems is giving new momentum to its marketing, sales, and service departments with SAP Customer Experience. Consistent and accurate information on customers and prospective leads paves the way to tailored communications and first-class customer relationships. Before: Challenges and Opportunities Improve collaboration between global sales and service teams Identify and take advantage of new business opportunities instantly Transform from an engine manufacturer to comprehensive solutions provider Why SAP Customer Experience? Seamless integration into existing SAP landscape Clear, user-friendly interfaces Fast cloud implementation with a reliable partner After: Value-Driven Results A transparent sales funnel supports contract acquisition and helps take advantage of new business opportunities In-depth revenue forecasts can be produced at the click of a button with real-time data, technical engineer deployments can be planned proactively, and tickets are easily prioritized Collaboration between global RRPS companies runs smoothly thanks to consistent data A complete overview of customers and leads helps in creating tailored quotations and services which boosts customer retention and revenue growth Implementation partner users process all international service tickets out of three hubs Employees from 23 companies in 15 countries profit from consistent and complete information on customers and leads, and RRPS benefits from new business opportunities. Lisa Hamma, Project Manager, Rolls-Royce Power Systems AG Learn more

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